5-slide presentation about how to build impact maps and how it is useful for a startup

1. Lightweight product
management with
impact mapping
It's more important to do the right thing than to do things right.
Peter Drucker

2. I have a BRILLIANT IDEA.
How can I turn it into
FEATURES?
And I want to do it QUICKLY
AND EASILY (because I have a
LOT of other things to do)
Impact mapping builds a
backlog in 4 easy steps.
Impact map gives an
overview of a product on
A Startup one screen
Guy

3. The impact map might look like this
© 2012 Gojko Adzic

4. How to build an impact map
- Define business goal (“Why”)
- Name key personas (“Who”)
- Describe desired change in behavior (“How”)
- Find features that allow desired changes (“What”)
© 2012 Gojko Adzic

5. Impact map makes your product
assumptions visible (and testable)
All our products are based on assumptions. Ask yourself:
- Does this feature really initiate the desired behavior?
- Does this behavior really contribute to our business goal?
© 2012 Gojko Adzic

6. effectcup.com is a service for
building impact maps

7. See real life impact maps:
Lunch delivery system – http://goo.gl/KnrqN
Automatic installer - http://goo.gl/a09wp
Read more about impact maps :
Gojko Adzic. Impact mapping - http://impactmapping.org/book.php
Effectcup blog - http://blog.effectcup.com/
Or ask questions to us:
effectcup@gmail.com , artem.serduyk@gmail.com
skype: tyoma2k
fb.com/ekartem