UGC in India (Branding Conversations)

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Presented a short talk on February 14, 2009 at SP Jain (Mumbai) part of the StartupSaturday series. Talk was about UGC in India. Took C2W.com as an example. A website which has taken massive strides when it comes to User Generated Content and Web 2.0 in India. This ppt is not entirely self explanatory...I actually talked for 45 mins! But it still has the basics about UGC and how C2W 'brands' conversations and monetizes UGC.

Technologie

Social Media Content Communication BLOGS

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UGC in India? ,[object Object],[object Object],[object Object],[object Object],vs Both have profiles. Its just the social angle and communication which is lacking in the former.

The advent of UGC on C2W ,[object Object],[object Object],[object Object],[object Object],[object Object]

Growth of UGC? Whose B**BS? This quiz got more than 10K plays in a week! We knew…we were on to something big!

The growth of UGC on C2W September 2007 – 100 September 2008 – 25,000 January 2009 – 50,000+ 07 07 07 08 08 08 08 08 08 08

Why do users create? ,[object Object],[object Object],You can embed C2W content on your blogs and sites. You can also send Them as scraps etc. Brands can also host contests for free on the site! You can sync your AdSense account with your C2W account.

How to influence users to create? ,[object Object],[object Object],Creation Campaigns! We ask users to create around a particular theme.

Airtel – Music Creation Campaign Branding Conversations! As part of the campaign, we asked users to create content around Music . Every music contest created is branded by Airtel .

Future of UGC on C2W? ,[object Object],[object Object],[object Object]

Opportunities in the UGC Sector? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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