1. Using LinkedIn
Presented by Ed Kuryluk
Chief Thinker - Right Mind Marketing
September 15, 2009

2. Ed Kuryluk
• Owner/Founder of HeyFairfield.com
• Member of Fairfield Chamber of Commerce
• UConn MBA
• 13 years marketing experience with Fortune
500 companies and small businesses
(ecommerce, customer acq)
• Consult with small businesses - Twitter,
Facebook, LinkedIn, blogging, SEO and more

3. What is LinkedIn?

4. What is LinkedIn?
• A Business Network - 40 million
people in 200 countries

5. What is LinkedIn?
• A Business Network - 40 million
people in 200 countries
• An opportunity to brand yourself and
your business

6. What is LinkedIn?
• A Business Network - 40 million
people in 200 countries
• An opportunity to brand yourself and
your business
• A place to get help and help others in
business

7. What is LinkedIn?
• A Business Network - 40 million
people in 200 countries
• An opportunity to brand yourself and
your business
• A place to get help and help others in
business
• A means to connect and reconnect

8. What can LinkedIn be
used for?

9. What can LinkedIn be
used for?
Find a Job

10. What can LinkedIn be
used for?
Find a Job
Keep contacts current

11. What can LinkedIn be
used for?
Find a Job Keep contacts current
PR Connections Market Research
Fill Job Openings Interview Research
Company Research Find a Freelance
Assignment
Recommend Others
Find a Resource
Re-Connect
Get Listed on Google
Build your
Professional Brand Grow your business

12. What can LinkedIn be
used for?
Find a Job Keep contacts current
PR Connections Market Research
Fill Job Openings Interview Research
Grow your business
Find a Freelance
Company Research
Assignment
Recommend Others
Find a Resource
Re-Connect
Get Listed on Google
Build your
Professional Brand Grow your business

13. What types of contacts?

14. What types of contacts?
• Small businesses
• Fortune 500
• Non-profit
• Start-ups
• Independent
consultants
• Freelancers

15. What types of contacts?
• Small businesses
• Distributors
• Fortune 500
• Retailers
• Non-profit
• E-Commerce
• Start-ups
• Independent
consultants
• Freelancers

16. What types of contacts?
• Small businesses
• Distributors
• Fortune 500
• Retailers
• Non-profit
• E-Commerce
• Start-ups
Owners, managers,
• Independent assistants, procurement,
consultants IT, marketing, sales
• Freelancers

17. Your LinkedIn Profile

18. Your LinkedIn Profile

19. How to use LinkedIn to
attract new customers.

20. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed

21. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
2. Connect With People

22. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your LinkedIn Brand

23. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your LinkedIn Brand
4. Keep Your LinkedIn Presence Fresh

24. How to use LinkedIn to
attract new customers.
1. Create a Profile That Get's Noticed
2. Connect With People
3. Build Your LinkedIn Brand
4. Keep Your LinkedIn Presence Fresh
A plan - 20 minutes to success

25. 1. Create a Profile That
Get's Noticed

26. 1. Create a Profile That
Get's Noticed
• Complete your profile to 100%
• Enter career and professional
information
• Add a picture
• Get Recommended

27. 1. Create a Profile That
Get's Noticed
• Complete your profile to 100%
• Enter career and professional
information
• Add a picture
• Get Recommended
• Write an interesting professional
“headline”

28. 1. Create a Profile That
Get's Noticed
• Complete your profile to 100%
• Enter career and professional
information
• Add a picture
• Get Recommended
• Write an interesting professional
“headline”
Ad d to your
email s ignature

29. 2. Connect with others
• Email addresses (Yahoo, GMail,
Outlook, AOL, Apple Mail,
Hotmail)
• Your connections’ connections
• People You May Know

30. 2. Connect with others
• Email addresses (Yahoo, GMail,
Outlook, AOL, Apple Mail,
Hotmail)
• Your connections’ connections
• People You May Know
People on LinkedIn expect to be
connected with - Don’t be shy!

31. 2. Connect with others
• Email addresses (Yahoo, GMail,
Outlook, AOL, Apple Mail,
Hotmail)
100
• Your connections’ connections
Con
tact
s
in 4
• People You May Know wee
ks!
People on LinkedIn expect to be
connected with - Don’t be shy!

32. 3. Build Your LinkedIn
Brand
• Join Groups
• Answer Questions
• Request/Provide Recommendations
• Utilize Applications

33. 3. Build Your LinkedIn
Brand
• Join Groups
• Answer Questions
• Request/Provide Recommendations
• Utilize Applications
Your LinkedIn messaging should
compliment your existing marketing

34. 4. Keep Your LinkedIn
Presence Fresh.
• Update your status often
• Ask and answer questions
• Participate in groups
• Cultivate contacts
• Update applications

35. A Plan: 20 Minutes to
Success
Activity Time
View Group Emails 5 Minutes
Update Your Status 1 Minute
Respond to requests
1 Minute
for links
Answer Questions 10 Minutes
Explore 3 Minutes

36. How to use LinkedIn to
reach new customers
• Find Retailers - Company Search
• Lookup Buyers - People Search
• Engage End-Users - People Search

39. Talk to me about setting up
a free one-hour consultation
LinkedIn Facebook Blogs
Twitter Meet-Up SEO
Google Analytics Marketing Strategy E-Commerce

40. Ed Kuryluk
• ed@heyfairfield.com
• http://www.linkedin.com/in/edkuryluk
• Twitter: @edkuryluk
• mobile: 203-685-4327
Talk to me about setting up
a free one-hour consultation
LinkedIn Facebook Blogs
Twitter Meet-Up SEO
Google Analytics Marketing Strategy E-Commerce