The document provides an overview of social media statistics and adoption trends. It discusses the growth and usage of major social media platforms like Facebook, Twitter, YouTube and LinkedIn. It also summarizes Extension's participation in social media and provides resources for using social media. Key statistics include that 74% of U.S. adults use the internet, 500 million people use Facebook worldwide, and 50 million tweets are sent per day. The document encourages Extension professionals to engage users where they are online through social media.
1. Social Media
New Agent Training
Sept. 29, 2010
Elaine Edwards, News Media and Marketing
Coordinator
K-State Research and Extension
elainee@ksu.edu or @elainecarol on Twitter
2. WHAT MAKES SOCIAL
NETWORKING WORK?
Behind every profile, tweet or
tag: real people, genuine
intentions, quality content
Source: social media playbook, 2009 Eloqua Corporation
5. Super Bowl was most
watch program ever
recorded in US history.
1 in 7 got online during
the Super Bowl
The Nielsen Company)
nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
http://www.flickr.com/photos/cayusa/4339358375/
7. Where the people are
World Users US Users
Facebook 500 million 116 million
MySpace 175 million 57 million
Twitter 75 million 19 million
LinkedIn 60 million 30 million
12. In 2009, smartphone ownership
increased from 11% to 17%.
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-
about-social-networking-mobile-and-internet-traffic/
flickr.com/photos/yourdon/4236402727/
13. Of smartphone users,
in 2009:
resourceshelf.com/2010/02/11/a-collection-of-new-statistics-
about-social-networking-mobile-and-internet-traffic/
3G phone ownership
increased from 32% to 43%.
Unlimited data plan
subscriptions rose
from 16% to 21%.
flickr.com/photos/yourdon/3275742912/
15. Facebook
48% of Americans
have a Facebook
or MySpace
account. (April 2009)
news.harrisinteractive.com/profiles/investor/ResLibraryView.asp?ResLibr
aryID=34306&GoTopage=11&Category=1777&BzID=1963&t=11
16. Facebook
In mid March 2010
Facebook surpassed Google
in the US to become the most
visited website for a week.
weblogs.hitwise.com/heather-
dougherty/2010/03/facebook_reaches_top_ranking_i.html
17. Facebook
Average user has 130 friends on
the site.
Average user spends more than 55
minutes per day on Facebook.
facebook.com/press/info.php?statistics Retrieved
3/22/2010
18. Facebook
3+ billion photos uploaded to the site each
month.
14+ million videos uploaded each month.
5+ billion pieces of content (web links, news
stories, blog posts, notes, photos, etc.) are
shared each week.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
20. Facebook
3+ million active Fan Pages.
1.5+ million local businesses have
active Pages.
20+ million people become fans of
Pages each day.
facebook.com/press/info.php?statistics Retrieved 3/22/2010
21. YouTube
Every minute, 20 hours of video is
uploaded.
51% of YouTube users go to
YouTube weekly or more often.
http://www.youtube.com/t/fact_sheet
22. Blogosphere
346 million – people read blogs
(comScore March 2008)
900,000 - average number of blog
posts in a 24 hour period
77% - active Internet users read
blogs
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/
23. Twitter stats
4% of US Internet
users
6 million
11% US Internet
users
11 million
15% US Internet
users
18 million
2008 2009 2010
24. Twitter stats
Twitter is the fastest growing
with social network.
Now 50 million tweets per day.
blog.twitter.com/2010/02/measuring-tweets.html
www.mashable.com
emarketer.com/Article.aspx?R=1007271
25. Twitter stats
Users with an average of 1,000 followers
tweet the most,
more than those with fewer than 100
followers, and
more than those with more than 100,000
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf
(January 2010)
26. Twitter stats
Average Twitter user has 27
followers.
barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-
FINAL.pdf
27. Twitter stats
Twitter users are becoming more
engaged over time when
controlled for sample age.
themetricsystem.rjmetrics.com/2010/01/26/new-data-on-
twitters-users-and-engagement/
28. 80% of all usage is
on mobile devices.
flickr.com/photos/whartz/2944633673/
29. Wikipedia
Executives from all Fortune 500
companies are LinkedIn
members.
Users represent 150 industries
and 200 countries.
press.linkedin.com/about
LinkedIn
30. Wikipedia
75,000 active contributors
13 million articles
65 million 2009 monthly visitors
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-
stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/
32. Are YOU one of the 2,500
Cooperative Extension educators
who have worked in a
Community of Practice?
33. eXtension has published 32,821
pages of content and more than
40,000 frequently asked
questions and answers
http://about.extension.org/why-extension/
34.
35.
36. More than 22,000 Ask
an Expert questions
have been resolved.
56% of Ask an Expert
users are NEW to
Cooperative
Extension.
They believe
eXtension answers are
trusted and unbiased.
37. eXtension has 201 courses in Moodle with
3000 registered public users
eXtension has 160 courses in Moodle for
Professional Development
38. More than 2,500 Extension professionals
were trained in 78 events via eXtension in
2009.
39. Extension Social Media Participation
eXtension People
extension.org/people/colleagues/socialnetworks
A Cooperative Extension Twitter List
twitter.com/aafromaa/cooperative-extension
Facebook Cooperative Extension Group
http://www.facebook.com/home.php?#!/group.php?gid=2437826929&ref=ts
40. Research and Extension
Twitter: @kstatenews; @ksugardenguy;
@elainecarol;
• http://twitter.com/#!/kstate/k-state/members
YouTube:
• K-State Research and Extension
http://www.youtube.com/user/KSREVideos
• Ohio State University Extension
http://www.youtube.com/user/OSUExtension
43. Resources
Extension Social Media Guide (beginners)
collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list)
collaborate.extension.org/wiki/Social_Media_in_Extension
Find Extension colleagues in social media
people.extension.org
Penn State College of Agriculture Social Media Best
Practices
agsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices
Agrilife Extension Social Media Guide
http://agrilifeweb.tamu.edu/us/social/
44. Resources
Social Media Tips and Ideas: Presentation for Extension
County Directors urbangarden.posterous.com/social-media-
tips-and-ideas
Ohio Farm Bureau Social Media Guide
ofbf.org/uploads/social-media-guide.pdf
Common Craft Twitter in Plain English
http://www.youtube.com/watch?v=ddO9idmax0o
Common Craft Blogs in Plain English
http://www.youtube.com/watch?v=NN2I1pWXjXI
Common Craft Google Reader in Plain English
http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
45. References
Brogan, Chris, Audience or Community
chrisbrogan.com/audience-or-community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert County,
Ohio agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap
globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-
social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
46. References
Brogan, Chris, Audience or Community chrisbrogan.com/audience-or-
community/
Hunt, Tara, The Whuffie Factor
Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio
agvanwert.wordpress.com/
Scott, David Meerman, The New Rules of Marketing and PR
The Social Network Roadmap globalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?
blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-
measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
Why eXtension? about.extension.org/why-extension/
47. Creative Commons Attribution-Noncommercial-
Share Alike 3.0 United States License.
This presentation is licensed under a Creative
Commons Attribution-Noncommercial-Share
Alike 3.0 United States License.
Based on a work at
www.slideshare.net/aafromaa
Anne Mims Adrian
Adapted for Kansas State University by
Elaine Edwards
Notes de l'éditeur
“Today, if you're not staying current with Web 2.0 technologies' impact on business, then you'rejust not staying current. Period.” Sarah Perez of ReadWriteWebYou realize that there is a plethora of information available, some that is accurate and some that may not be accurate, but nevertheless you want to keep up. You are a true professional, and you don’t want to get caught not knowing your industry, your area of expertise.flickr.com/photos/liewcf/3547134847/ Source: social media playbook, 2009 Eloqua CorporationPage 5Motivations for contributing to online communities:Anticipated Reciprocity: Contributing valuable information in order to receive useful info in returnIncreased Recognition: Sense of efficacy. Contributing information because the contributor has some effect on the environment.Communion. We are social beings. There is a motivation in receiving a direct response to their contributions.
Start somewhere.Ask audience which ones they have not heard of or do not recognizeMake sure you are following and friending others…Remember this is social!Your goal should be to engage consistently and authentically, while adding strategic thinking and planning to increase your business’ effectiveness.
1 in 7 people who watch the Super Bowl and the Olympics opening ceremony surfed the web at the same time. (The Nielsen Company)http://www.nytimes.com/2010/02/24/business/media/24cooler.html?ref=technology
According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt *I have been running my blog for a year and had my all time traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/ Ask the question: What is your biggest reason for not adopting social media for professional use?
According to Extension Brand Value Research, 27% of US have heard of Cooperative Extension.*Andy Kleinschidmt *I have been running my blog for a year and had my all time traffic day yesterday because of this post I created- http://ff.im/-8ZuqSThis post has very little to do with my program BUT it does several things, most importantly is keeping Ohio State Univ Extension relevant and *part of the conversation*. The post was discussed on Twitter and Facebook by several ag media reps.flickr.com/photos/liewcf/3547134847/ Ask the question: What is your biggest reason for not adopting social media for professional use?
stics Retrieved 9/23/10…Facebook stats http://www.facebook.com/#!/press/info.php?statistics * More than 500 million active users * 50% of our active users log on to Facebook in any given day * Average user has 130 friends * People spend over 700 billion minutes per month on Facebook
blog.facebook.com/blog.php?post=72353897130facebook.com/press/info.php?statistics Retrieved 10/1/2009Fastest growing demographic is those 35 years old and older.facebook.com/press/info.php?statistics Retrieved 10/1/2009Almost half (48%) of adults have either a MySpace or Facebook page with 16% of adults updating their page at least once a day. Each month:2+ billion photos uploaded to the site.14+ million videos uploaded.8+ billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared.facebook.com/press/info.php?statistics Retrieved 10/1/2009
blog.facebook.com/blog.php?post=72353897130http://www.facebook.com/#!/press/info.php?statistics * There are over 900 million objects that people interact with (pages, groups, events and community pages) * Average user is connected to 80 community pages, groups and events * Average user creates 90 pieces of content each month * More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
blog.facebook.com/blog.php?post=72353897130
http://www.youtube.com/t/fact_sheet
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Stats
emarketer.com/Article.aspx?R=1007271In 2010, eMarketer expects 15.5% of all US adult Web users to use the microblogging service via any platform. In April, eMarketer estimated that there would be just 12.1 million US adult Twitter users this year. The upward revision is due to growth in Q2 2009 even stronger than the huge gains seen by Twitter in Q1. More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
http://popacular.com/gigatweet/ Giga Tweetthefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statswww.mashable.comMore than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
~80% of Twitter users have tweeted fewer than ten times. themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/barracudalabs.com/downloads/BarracudaLabs2009AnnualReport-FINAL.pdf(January 2010)More than one-half of all Twitter users (53%) are women, and the majority are young. Among users who disclose their age, 66% are under 25, and another 15% are ages 25 to 29. Most Twitter users are quiet: 85.37% tweet less than once per day. Only about 1.1% of users update their timeline an average of more than 10 times daily. This means a small group of users dominate the Twitter timeline—75% of all Twitter activity comes from just 5% of users. Not surprisingly, the more followers a user has, the more that person tweets. Sysomos reported that the average number of daily updates rises from three to six among users with more than 1,000 followers. But relatively few users are that popular. In fact, almost 94% of Twitter users have fewer than 100 followers. Just 0.68% reach the thousand-follower mark. The situation is very similar in the other direction. The vast majority of users (92.4%) follow fewer than 100 other microbloggers. Less than 1% subscribe to the feeds of at least 1,000 others. Among users who identified themselves as marketers, the numbers were significantly higher: 15% follow more than 2,000 people. http://www.emarketer.com/Article.aspx?R=1007250
~80% of Twitter users have tweeted fewer than ten times. (January 2010)
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/49 Amazing Social Media, Web 2.0 And Internet Statsthefuturebuzz.com/2009/07/10/future-marketing-trends/Future Marketing Trends – By The Numbers