Commission D - Ferrero

1. ____________________________________________________________________
2ND TERM 2015

2. FERRERO
MARKETING DIRECTOR
SERRAVALLE, MARINA SOLEDAD
SALES MANAGER
GOLIA ARDUENGO, JUAN PABLO
CHIEF FINANCIAL OFFICER
IGLESIAS CORVALAN, ALEJANDRO R.

3. PRESENTATION
1. BASIC INFORMATION
2. FIGURES
3. PRODUCT RANGE
AND COMPETITORS
4. STRENGTHS 5. CURRENT AND
FUTURE PROJECTS

4. HISTORY
1946 Pietro Ferrero invented a sweet
cream of hazelnuts and cocoa.
1964 Michele and his wife Maria Franca
relaunched his father's recipe as Nutella.
TODAY The company is currently run by
Giovanni Ferrero, grandson of Pietro and
son to Michele Ferrero.

5. WORK
CREATE
DONATE

7. FIGURES
7,500
7,600
7,700
7,800
7,900
8,000
8,100
8,200
8,300
8,400
8,500
2011 2012 2013 2014
TURNOVER
in millions
+3,9%

8. FIGURES
500
550
600
650
700
750
800
850
900
950
2011 2012 2013 2014
PROFIT
in millions
+14,2%

9. FIGURES
INVESTMENTS
2014
537 million Euros

10. FIGURES
22,000
22,500
23,000
23,500
24,000
24,500
25,000
25,500
2012 / 2013 2013 / 2014
WORKFORCE
24.836
22.831

11. PRODUCTE RANGE

12. COMPETITORS
MARKET SHARE
MONDELEZ
FERRERO
MARS
NESTLE
29,3%
28,5%
14,2%
28%

13. COMPETITORS
MONDELEZ INTERNATIONAL, INC.

14. COMPETITORS
MARS

15. COMPETITORS
NESTLE

16. LOYALTY AND TRUST
INTEGRITY AND
SOBRIETY
PASSION FOR RESEARCH
AND INNOVATION

17. PROJECTS
CURRENT PROJECTS
SANTIAGO
CHILE BUENOS AIRES
ARGENTINA

18. PROJECTS
FUTURE PROJECTS
TOKIO
FUKUYAMA

19. THANK YOU FOR YOUR ATTENTION !