Simple Ways to Use Social Media and New Media for Insurance Marketing
1. Fun & Simple Ways to Incorporate New
Media and Social Media into Your Wholesale
Insurance Marketing Plan.
Presented to
By
Julie Tinney,
VP, Sales and Marketing
Wells Publishing, Inc.
2.
3. How is life different?
• Google it
• Lurk on others
• Post news I find interesting & get feedback
• Learn with video, no manuals
• Expect breaking news immediately
• Share fun video & photos
4.
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6. Quick Facts
• 200 million Americans have registered on the
FTC’s “Do Not Call” list
• 91% of email users have unsubscribed from a
company email they previously opted-in to.
• In the past year, web-based email usage
dropped a staggering 59% among 12-17 year
olds, who prefer to communicate via text,
instant messaging, and social networks.
Source: “Mind-Blowing Statistics Every Marketer Should
Know” - Hubspot
7. Quick Facts cont’d
• 57% of businesses have acquired a customer through
their company blog
• 41% of B2B co’s and 67% of B2C co’s have acquired a
customer through Facebook.
• The number of marketers who say Facebook is “critical”
or “important” to their business has increased 83% in
just 2 years.
• A year ago, Facebook reached 500 million users. On
July 6, 2011, the company confirmed it had reached
750 million users
• 4 billion things are shared per day on Facebook
Source: “Mind-Blowing Statistics Every Marketer
Should Know” – Hubspot (& Mashable)
8. BtoB co’s top social media uses
70 Social Buzz
60
Branding
50
Customer
40 Feedback
30 SEO
20 Lead Generation
10
Product or Event
0 Promotion
Source: “Emerging Trends in B-to-B Social Marketing: Insights
From the Field” June 2011
10. When asked about your
company’s use..
• 35.7% are currently using Facebook
• 40% have never used SM
for biz & 35% are just starting
• 28.6% view social media as a waste of time
• 21.4% will never use any of them
• 17.9% are currently using LinkedIn
• 7.1% use LinkedIn, Facebook and Twitter
• 3.6% use twitter
16. What % of Overall Traffic Comes from
Social Media Marketing?
• 30% of BtoB Marketers say it boosts by 10%
• 5% say it boosts by 30% or more
• In last 30 days, on IJ, 10,354 visits from social
media out of 477,602 visits. (2% of overall)
• If traffic alone were the sole reason to do it,
we wouldn’t do it. Much of what is posted is
not even linked to us.
Source: “Emerging Trends in B-to-B Social Marketing: Insights From the Field” June 2011
17. Interesting, Relevant Content
• Keep your existing agent followers engaged
• Give your company a personality so agents
want to do business with you.
• Attract new agents
• Website Traffic/SEO
• Be the authority in your particular niche – use
experts on your staff via blogging.
• Share news related to your specialty or
breaking news.
32. “Here’s a riddle for our
FB friends. And try to
get this one without
Google! It’s been
around for millions of
years, but is no more
than a month old. What
is it?”
33. If there was such a thing as “Friday the 13th” Insurance,
what kind of mishaps would be covered?”
43. Surveys
• Weeks to produce but long term pay off
• Share portions via social media
• Offer complete results as download incentive
• Embed retweet buttons into your pdfs for
sharing these results
44.
45. Contests
• Longer to produce, but big payoff
• Have agents nominate winners
• Have judges
• Share results as press releases
• Congratulate winners in online and print
media
55. QR Code Creators
• http://qrcode.kaywa.com
• http://qreateandtrack.com
• http://Pushqr.com
56. Video & Audio
New Video and Audio Technologies
Give Us New Opportunities
57. Video & Podcast use
• 81.6 % are not using video in marketing and
communications efforts
• 57.1% would like to start using both in the future
• Of those that are using video, only 35.3% are using it
online
• Only 8.6% are using podcasts in marketing and
communications efforts
• 14.3% would like to head in this direction, but feel it’s
too expensive
• 19% say the management team still wants to use the
telegraph and/or pony express
58. Years To Reach 50 Million Users
RADIO: 38 Years
TV: 13Years
INTERNET: 4 Years
IPOD: 3 Years
59. According to comScore over 14 billion videos are viewed
each month with YouTube the third most visited website on
the internet behind Google and Facebook
YouTube reports that over 48 hours of new videos are uploaded
every minute.
YouTube exceeds 2 billion visits per day nearly double the
prime time audience of all 3 major US broadcast networks
combined.
60. May 2011 Online Video Rankings
YouTube received over 2.2 billion viewer sessions
generated from over 147 million unique viewers just in
the month of May.
REMEMBER: YouTube is the 2nd largest search engine in
the U.S. If not the world.
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64.
65. 1.Get New Policy Information Out To Agency
Base Quickly.
2.Make Information Fun To Learn and Easy To
Remember.
3.Make New Policy Information Easy To Share.
4.Improve Google Rankings.
