Entrepreneurship Empowerment Symposium, Session 03: Opening Up Digital Frontiers by Wael Fakharany, the Regional Manager of Egypt and North Africa, Google
Ensuring Technical Readiness For Copilot in Microsoft 365
Google - Opening Up Digital Frontiers
1.
2. Google Confidential and Proprietary
Wael Fakharany
Regional Manager
Google Egypt and North Africa
November 7th 2010
The Digital Frontier
3. 800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –
videos, photos, music, texts, etc.
2010
2010
2010
1.8 B
4.6 B
4. 800 exabytes
Internet users worldwide
Mobile Subscribers
Digital information in the world –
videos, photos, music, texts, etc.
2010
2020
2010
2020
2010
2020 53 zettabytes
1.8 B
4.6 B
5 B
10 B
5. Google Confidential and Proprietary
online / week by
Western Europeans
49%
1 billion
The Internet today
4 Billion +
Google searches per
day
220 Billion+
Emails and IMs sent
per day
1 Billion+
Video playbacks per
day
25 hours
Video uploads every
minute to YouTube
250,000
Androids Activation
Per Day
6. Google Confidential and Proprietary
6
It’s Also Happening in Egypt
85%of people online
use search
Search is the most
popular online activity after
e-mail
19M Online Users
+43%
20M Google searches per
day
96% Search Market
Share in Egypt
800M Page
Views/Month
In Egypt
7. The Purchase Funnel Has Changed
Awareness
Interest
Consideration
Purchase
Traditional
Analog
New
Digital
8. Google Confidential and Proprietary
7.5
7
6.5
4.5
6
642.25
2.5
5
2
1.5
2
0.5
1
What do
people do
online?
2003 2007
Hours online / month (EU)
2012
11 16 32
80 hours of leisure
time per month
9. Connect with
Consumers
When They
Search Online
with Google’s
Search Solutions
Connections Powered By Google
1. Google’s Search Network
• #1 Search Engine in Egypt
• Over 20 Million queries per day
• Google Egypt reaches millions of unique
users with 96% Search Market Share
11. Connect with
Consumers
When They
Research and
Pursue Passions
with Google’s
Content Network
Connections Powered By Google
2. Google’s Content Network
• Over 600,000 3rd party sites
• 1# advertising network in Egypt by market
share
• 96% Market Share in Egypt on Search &
Content
• 73% Reach of Internet users worldwide
• 908M unique visitors per month worldwide
• 765 Billion page views / month worldwide
• 800 Million page views / month in Egypt
12. The Google Content Network is the largest network available,
enabling advertising connections across the Web.
From Head to Tail, Thousands of Sites
Mass Media Niche Media
13. Google Confidential and Proprietary 13
Your Message
The most robust targeting of any network
Add Demographic, Geographic, Time Exclude sites, keywords, categories
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
14. Google Confidential and Proprietary
Mom
Health
Info
Seekers
Green
Consumers
Business
Over 100 audience channels comprised of high-indexing sites by affinity,
demographic, or content topics to target your message to the right people
Reach your Target Audience
Google Confidential and Proprietary
15. Google Confidential and Proprietary 15
Your Message
The most robust targeting of any network
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
16. Google Confidential and Proprietary
Through linguistics processing, we know that this page is
about coffee, not programming or a vacation spot
Appear on Contextually Relevant Pages
This is when you let the Google system automatically match your Ads with relevant web pages
17. Google Confidential and Proprietary
46% willing to
read contextual
search ads on
relevant sites
40% willing to
click these ads
Brand Egypt on Global Sites
18. Google Confidential and Proprietary 18
Your Message
The most robust targeting of any network
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
19. 30
Top
Level
Categori
es
600+
Sub-
categori
es
This new Google
Technology will enable you
to show your banner or text
ad to users who are
interested in Specific
categories (e.g. Business
Solutions / IT industry, etc ).
For example, ITIDA ads will be shown on sites where the
majority of users are regular visitors of IT business websites.
Reach people
based on their
Interests:
Google Confidential and Proprietary
Internet Based Marketing
20. 20
Your Message
The most robust targeting of any network
Contextual Targeting
By Keywords | By Categories
Interest-Category
Matching
Placement Targeting Re-Marketing
Where They Are Where They Have Been
Choose Your Targeting
Google Confidential and Proprietary
Add Demographic, Geographic, Time Exclude sites, keywords, categories
21. User visits ITIDA site
looking for more info
about Egypt call
centres
Call Centre
Services
Details
Google Confidential and Proprietary
Remarketing
22. 2. User is recognized across GDN, on Any
website and is shown your display or text
ads
1. Google saves user info on
user list.
Call Centre
Services
Details
When they browse a GCN site, they see your ads that talk about Call
Centres and direct them to Call Center landing pages of ITIDA.
Google Confidential and Proprietary
Remarketing
23. Google Confidential and Proprietary
Global searches for IT
Related Services
=
640,345,986 queries
per month
Global Search Potential
2 1 3
Highest Searches
are driven by USA,
India & UK
24. Google Confidential and Proprietary 24
Search Demand for Egypt vs Competition
Keyword Queries
India Outsourcing 110,000
China Outsourcing 22,200
Philippines Outsourcing 9,900
Indonesia Outsourcing 2,000
Brazil Outsourcing 1,000
Egypt Outsourcing 800
Columbia Outsourcing 400
Global
Monthly
Search
May 2010
25. Google Confidential and Proprietary
Search Demand for Egypt vs Competition
Keyword Queries
bpo India 60,500
bpo china 1,600
bpo Philippines 720
bpo Egypt 590
bpo Indonesia 550
bpo Brazil 390
bpo Columbia 28
Global
Monthly
Search
May 2010
26. Google Confidential and Proprietary
Search Demand for Egypt vs Competition
Keyword Queries
IT Investment India 40,324
IT Investment china 20,300
IT Investment Indonesia 680
IT Investment Egypt 270
IT Investment brazil 200
IT Investment Philippines 12
IT Investment columbia 9
Global
Monthly
Search
May 2010
27. Google Confidential and Proprietary
Jump In
27
Be Present
Be in Video
Be in the Cloud
Be Mobile