JumpStart Traditional Trade Show with a New Game Changer Model

JumpStart Trade Show
Ecosystem with A New
Game Changer Model
for
Higher Marketing ROI
by
Matt Fok, Founder & CEO, eZ-
Xpo

2
Management Team
 Matt Fok, Founder & CEO
–Over 15 years of proven track record of enterprise
application product management Experience
–Over 12 years of Online Adjunct Professor with UOPX,
Capella, and Golden Gate University
–Launched over seven successful products to Fortune
5000 with over $100M accumulative sales in IBM, AT&T,
Siebel/Oracle, Kana, and Remedy.
–Author of the next game changer ebook – “Virtual
Business Ecosystem – How to Harness the Power of
Virtual Event, Social Media, & Cloud Applications”
 Development Team
–Over twenty years of Enterprise Web Application
development experience from content platform design,
creation and delivery for small to medium sized companies

A Cloud Computing Game
Changer delivering the
World’s 1st
industry cost-
effective All-in-1 Virtual
Collaborative Marketplace
for :
–Start-ups/Entrepreneurs
–Small to Medium-sized
companies
–Enterprise
http://www.eZ-XPO.com
Who is eZ-XPO?

Agenda
 Today’s Trade Show Challenges & Trends
 Traditional Marketing & Missing
Opportunities
 eZ-XPO Virtual Business Ecosystem Model
 Benefits to All
 eZ-Xpo Trade Show Roadmap to
Excellence

Reminder for Status Quo
“Insanity: Doing the same thing over and
over again and expecting different results.”
Albert Einstein

http://www.slideshare.net/HubSpot/fascinating-event-marketing-stats?from_search=1

#1 Trade Show Challenge & eZ-Xpo Solution
#1 Today’s Challenge #1. eZ-Xpo – Special Deals
Create “Black Friday”
Trade Show Participation
from multiple exhibitors
Hope & Worry about
Attendance

#2 Follow-up #2. eZ-Xpo – Automated Follow-up
Built-in CRM & Email Marketing
Campaign Integration
Over 80% Leads Not
Followed Up

#3 Trade Show Tracking #2. eZ-Xpo – Marketing Intelligence
• Easily identify the ideal prospect
by time spent & actions taken
• Great complementary data to
physical show
Difficult to track

#1. Trade Show Opportunities & eZ-Xpo
Solution
#1. Current #3 eZ-Xpo – Virtual Expo
• Sell more online tickets
• Sell more online booths
Leave $$$ on the Table

Solution
#2. Current #4. eZ-Xpo – Virtual Expo
• Promote local business with online
advertising banners & virtual
booths
from multiple touchpoint channels
Leave $$$ on the Table

Solution
#3. Current #3 - eZ-Xpo Network
• Monetize digital content from
multiple trade shows at the same
time
One trade show at a time

JumpStart Trade Show Ecosystem

eZ-XPO Virtual Business Ecosystem
Solution:
Private Business Network Marketplace
http://www.eZ-Xpo.com 14
Social Learning Virtual Trade Show
Marketplace
Multiple digital trade show
Content & collaboration

Private Business Network
Marketplace
15Sustainable Competitive Advantage

:
Comparision between Social &
Biz
Challenges Social
Networking
Business
Networking
Private
Business
Networking
Marketplace
1. Organization1
Members Only
with Shared Mission & Vision
No No 
2. Application Services toward
org
goals & vision
No No 
3. Privately Controlled No No 
1
Organizaton can be both profit or non-profit professional association, institute, and churches.

PBNM => the “iTune of Xpo”
Network
The Best of All Worlds => Virtual Expo + Social Learning + Virtual Job Fair
Virtual Talent Show + Global Trade Commerce + etc…

Game Changer #1 - Virtual Business
Ecosystem
18
Customers
Association /
Non-Profit
Exhibitors/
Sponsors
ContentConsultants
Other
Virtual
Expos
Offer added-valued services to all members
Via eLearningZoom & eZ-XPo
Showcase products/services
using eZ-Xpo
Deliver Live and On-Demand Training
Using eLearningZoom
Partner with Consultants to
Generate High Quality Content
Network with other eZ-Xpos
for marketing promotion

 Complete Customer Life Cycle
–Customer Acquisition – Virtual Event
–Customer Nurturing - Marketing
Automation
–Customer Support – Integration with
CRM
Game Changer # 2
BENEFIT #1: Sustainable Leads & Profits & Unique Advantage

 Automated Follow-up System
–Fixing the industry challenge - 80% leads
not follow-up from both physical and virtual
events
–Automatically send qualified leads to
exhibitor
before, during, and after each event
–Email Campaign for up-sell & cross-sell
eZ-XPO Unique Value Proposition - #1
BENEFIT #3: Boost Marketing ROI & Sales Conversion

 Personalized Exhibit Hall
–Customer-driven exhibit
hall
–Product Category
–Solution-Driven
BENEFIT #2: Boost Marketing ROI & Sales Conversion

Web 2.0 - Virtual Booth
Executing tasks that physical show cannot:
–Engage live interactions with customers
24/7
–Launch live chat & webinar anytime
–Showcase products/services 24/7
–Conduct survey for customer feedback
–Laser-focus ideal customer using built-in
marketing intelligence
Benefit #3: Boost Qualified Leads & Sales Conversion

 Seamless Integration
–CRM (i.e., SugarCRM, SalesForce)
– Event Management (i.e.,
Eventbrite.com)
– Email Management (i.e., Mailchimp)
–Videoconferencing (i.e., GoToMeeting)
–Support over 40 languages
 Viral Marketing (eZ-Social Inviter)
–Linkedin
–Twitter
–Facebook
Benefit #4: Boost Productivity, Traffic, & Leads

PBNM Unique Competitive
Advantages
FeaturesEvent Platform Traditional
Community
Social & Business
Network
Private Business
Network Marketplace
Ability to Collaborate/Network with others 24/7 NO
Online Contest, Vote, Polling, Rewards NO
Live chat, audio, video, forum, group NO
Automatic Follow-up w Email Campaign NO NO
Personalized Virtual Showcase & Expo NO NO
Ability to Launch Xpo & Online Training NO NO
Virtual Expo, Job Fair, Talent Show, Book Expo NO NO
Facilitate Fundraising & Crowdfunding NO NO
Integration with Facebook, Twitter, & Linkedin NO NO
Unlimited scalability by city, states, & country NO NO
Costs & time Very
Expensive
Still Expensive Low Cost & Fast

1. Start-Up Ecosystem
SuperXpo Example
2. Global Trade Ecosystem 3. Local Business Ecosystem
JumpStart DNA
•Virtual Show Network
•Virtual Job Fair Network
•Virtual Learning Network

eZ-XPO - Unique Secret Weapons
 The World’s 1st
Virtual Local Expo Marketplace
Instant Virtual Booth Creation in 2 minutes
Virtual Expo Marketplace with Daily Deals
Virtual Expo with Marketing Automation
Virtual Expo with Unlimited Network
Effects
26

Why Virtual Trade Show
Virtual Trade Show Marketplace is a new
complimentary channel to every physical
trade show with marketing automation
 Take Advantage of the Best of Both World
(offline & online)
 Take Advantage of the Mobile Growth

Trade Show Org:
Boost Attendees & Exhibitor Participation
Increase revenues from online opportunities
Ongoing Active Engagement & Collaboration
Exhibitors :
Boost Qualified Leads & Sales Opportunities
Increase Marketing ROI
Attendees:
Boost more valuable digital content
Increase Collaborative Networking Opportunities
Benefits to Trade Show Organizers, Exhibitors &
Attendees
Benefit: Boost Marketing ROI, Productivity, & Synergy

Roadmap
Benefit: Boost Job Creation, Biz Opportunities, Collective Wisdom,
Productivity, Innovation, Sales, & Synergy

For a FREE Consultation
 Please contact Matt Fok at 415-533-8866 or
mfok@eZ-Xpo.com

JumpStart Traditional Trade Show with a New Game Changer Model

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

JumpStart Traditional Trade Show with a New Game Changer Model

Editor's Notes