2. Convergent Media Group: QUICK FACTS
• American
owned
and
managed,
est.
2001
• OperaQons
in
USA,
Russia,
Ukraine,
CroaQa
and
UAE
• 100-‐Member
in-‐house
team:
– CreaQve
staff
– Project
managers
– ProducQon
managers
– Programmers/
Developers/
Mobile
Developers/Flashers/
Animators
– Copywriters/
Editors/
Category
Managers
– All
back-‐end
technical
staff
• Over
50
long-‐term
part
Qme
team
members:
copywriters,
animators,
bloggers,
moderators,
mobile
porQng
programmers,
etc.
• 100+
P&G-‐approved
translators
and
local
language
editors
for
45
languages
• Delivered
projects
in
over
50
EMEA,
NA,
SA
and
Asian
markets
• 300%
operaQons
expansion
since
2008
• Over
50
internaQonal,
regional
and
local
clients
on
4
conQnents
4. Direct Work with Agencies
• CMG
has
wide
experience
working
together
with
other
agencies
either
directly
or
within
loop
team
process
5. CMG Production Organization
CMG’s
round-‐the-‐clock
pproducQon
apability
is
made
possible
hrough
oour
unique
mulQ-‐
CMG’s
24-‐hour/
day
roducQon
c coverage,
made
possible
t through
ur
unique
mulQ-‐Qme
zone
team,
sand
significantly
extends
CMG's
ppeed
to
market
Qme
zone
team
ignificantly
extends
CMG's
daily
s roducQon
capacity
Nizhniy
Novgorod
Main
office
GMT
+3
Office
ProducQon
Centre
Moscow
Pula GMT
+3
GMT
+1 Vladivostok
Nikolayev
GMT+3 GMT
+10
Dubai
GMT+3
Pula
Nizhniy Novgorod Vladivostok
(production hub)
ProducQon
flow
6. Crowded App Marketplace
Apple’s
App
Store
has
225,000
apps
(source)
Android
Market
has
70,000
apps
(source)
But
unofficial
esQmates
suggest
105,000
(source)
BlackBerry
App
World
has
7,200
apps
(source)
Ovi
Store
has
13,000+
‘content
items’
(source)
Includes
ringtones,
wallpapers
and
songs
as
well
as
apps
iPad
App
Store
has
11,000
apps
(source)
Unofficial
esQmates
suggest
20,000+
(source)
7. Good news: they are buying!
iPhone
passed
5bn
downloads
in
June
2010
(source)
Last
billion
took
two
months
=
16.7m
a
day
Android
passed
1bn
downloads
in
July
2010?
(source)
Ovi
Store
is
doing
1.7m
daily
downloads
(source)
BlackBerry
App
World
1m
daily
downloads
(source)
From
20m
registered
users
according
to
RIM
iPad
did
35m
app
downloads
in
first
65
days
(source)
Indie
store
GetJar
does
3m
daily
downloads
(source)
16. Worldwide mobile OS share by region
90% of worldwide smartphone requests were generated by iOS, Android and
Symbian
17. iOS Devices by the country
Less than half of iOS Devices are in North America
18. Android Devices by the country
China was the second largest Android market with 13% of users
67% of Android users are in North America
19. AppStore
op9miza9on:
Content
Use
Keyword
Field
and
Increase
Keyword
Density
• App
search
engines
have
primiQve
ranking
algorithms
• Irrelevant
in
web
search,
not
in
App
Search
• Keywords
imited
to
255
characters
in
Apple’s
App
Store
• More
than
20%
density
likely
not
human-‐readable
• Make
you
Zomby-‐Ninja-‐Free
App!!
20. AppStore
op9miza9on:
Content
Use
Keywords
in
App
Name
and
Developer
Name
Use
App
Store
Suggest
to
find
app
search
keywords:
• Popular
apps
of
the
moment
e.g.
the
top
100
charts
• All
Qme
popular
apps
-‐
the
all
Qme
most
popular
and
big
iphone
app
brands
• Major
PC-‐based
online
brands
such
as
myspace,
facebook,
youtube
and
so
on
• Generic
keywords
like
"fun"
or
"sex“
• iPhone
specific
keywords
such
as
"lite"
21. AppStore
op9miza9on:
Marke9ng
Encourage
Users
to
Write
Reviews
• Use
Appirater
App
script
to
encourage
loyal
users
to
review
app
• Trade
apps
for
reviews
at
sites
like
Fuel
My
App
22. AppStore
op9miza9on:
Marke9ng
• Top
Grossing
Apps
in
App
Store
and
Top
50
paid
and
free
apps
provide
models
for
your
future
success
23. AppStore
op9miza9on:
Marke9ng
Integrate
Facebook
or
TwiRer
Connect
• Facebook
and
TwiRer
are
two
of
the
most
popular
keywords
in
the
app
store
• Facebook’s
mobile
site
had
2.3
M
unique
visitors
in
Oct
2009
(Ad
Planner)
• IntegraQng
connect
makes
app
interacQve
while
giving
app
developers
legiQmate
claim
to
popular
keyword
24. AppStore
op9miza9on:
Marke9ng
Offer
a
Lite
or
Free
Version
• Free
is
the
most
frequently
used
keyword
in
app
store
suggest,
followed
by
lite
25. AppStore
op9miza9on:
Marke9ng
Increase
Downloads
with
AdMob
App
Exchange
• Free
way
to
enable
app
discovery
and
downloads:
hRp://www.admob.com/exchange/
27. AppStore
op9miza9on:
PR
• Have
a
demo
site,
twiRer
account,
facebook
page
– Simple,
nice
• Get
reviewed,
get
promoted
– 148apps
– iPhone
App
Reviews
– Whats
on
iPhone
– AppVee
– FreshApps
• Press
Releases
– Free
and
easy
publicity
– Not
seen
as
very
useful
• forum
posts
– Join
communiQes
and
create
buzz
among
hardcore
users
