"Crowdfunding" How to Crowdfund. Failure in crowdfunding can be avoided when you apply just a few simple principles. Every project is unique when it comes to entrepreneurs and inventors raising money but I've developed a process that can be used over and over again to raise money, validate ideas, and get MONSTER PR! Let me know if you all have any questions. Eli Regalado Mad Hatter Agency Chief of Madness 720-253-3340 eli@madhatteragency.com

1. CROWDFUNDING
with Eli Regalado

2. Crowdfunding is NOT
new.
1884, Joseph Pulitzer
“Crowdfunded” $100,000
Took him 5 months
Avg less than $1.00
“The World” Newspaper
um
Lorem ips
Mini statues for backers

3. Crowdfunding is NOT
…A get-rich quick scheme.

4. Crowdfunding is NOT
…For the lazy.

5. Crowdfunding is NOT
$7-million series A (2012)
Led by Foundry Group
…Just for unfunded companies.

6. Show me the (more)
money
3 days in, as of Thursday, September 19

7. Even more money
2 weeks left

8. Crowdfunding is like the early days of the
internet
Larry and Me
Dr. Larry Roberts
Larry back in the
day
Chief scientist of APRANET Project
Cold called
Internet pioneer
(not kidding)

9. Introducing… Mad
Hatter
An unconventional marketing agency
focused on launching cool ideas
“What the hell just happened?”
public relations
Abnormal advertising
Social media strategy
Growth hacking
Influencer building
Video production
You’re limited only by your imagination.

10. About me
Serial entrepreneur
No college
Harley rider
6 sisters
Early at Service Magic
Steve Wozniak and Me
Met on Facebook
(not kidding!)

11. How I got started in
crowdfunding
Marketing consultant for private business magazine

12. How I got started in
crowdfunding

13. Two success stories
$18K For A Straw!
$183k for a toy
Won't Melt in Coffee
Control with iPhone
RKET
MA
DATION
VALI

14. Why this
presentation?
“There is nothing worse than pouring your
heart and soul into something just to see it
fail.”

15. Did you know?
60% of all projects fail.
The average raise is less than $10k
Due to no prelaunch

16. Everyone can fish. Some more so.

17. Everyone can crowdfund. Some more
so.

18. My one thing
“Crowdfunding is about
building and connecting
with your community. The
money part comes
AFTER you succeed with
the connecting part.”

19. I’ll prove it.

20. media took note.
No budget
100% volunteer
We had something to say
We involved people
We had a plan!

21. don’t plan on the fly.
common mistake:
“I set the campaign length
to 60 days so I could
figure it out.”

22. What crowdfunding looks
like
RESEARCH
BUILD
BUILD
Research/Plan
Build, build, refine
DO NOT SKIMP
Seek Feedback
HERE!!!!
Involve People
This is NOT Perfect
LAUNCH
IMPRESSIONS
Impressions &
Site Traffic
Good campaigns convert 4-5% of
the traffic that comes to the site

23. How To Do IT

24. Trello.com — get organized

25. build a team
Vision
FTA
Research
Social Utility
(Other Skills)
Video
Copy
“Teams with 4 or more raise 85% more money.”

26. don’t get overwhelmed with
data.
D-R-I-P

27. feasibility and research study

28. App Research

29. Develop Messaging
What is your ONE thing?
Is it STUPID simple?
Are you SURE?

30. Focus on Blogs | Forums |
“Pushers”

31. Blogger hack 1

32. Blogger hack 1 (con’t)
DROP IMAGE HERE

33. Blogger hack 1 (con’t)

34. Blogger hack 2
www.DoFollowBlogFinder.net

35. Blogger hack 2 (con’t)
10 pages of
highly relevant
results –
Niche blogs
drive more
conversions.

36. Identify forums and join
conversations

37. Social means nothing
Without First
identifying + connecting
with
inFLuencER
s
(a.k.a. pushers)

38. SocialBro.com — Get it.

39. MentionMapp.com — Get it.

40. SocialBro.com — Get
it.

41. Simple asks — BE BRIEF

42. Media Magnetism

43. Drive Blog/Forum/Influencer
Traffic

44. Opt-In

45. Funnel Opt-In

46. Funnel Interaction

47. Media Databases Save Time
We have one
Target by subject and/or outlet

48. CONTACT
INFORMATION
facebook.com/madhatteragency
@Eli_Regalado
youtube.com/eli6603
Centennial, CO
eli@MadHatterAgency.com
Email me!

49. THANK YOU