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DIGITAL COIN TRADING PLATFORM

1
Bit2C
 The first Israeli platform for digital coin trading (Bitcoin)
 Facilitates direct sale and purchase between traders

 Company put emphasis on customer service and preservation
 Company offers top of the line secure trading

2
Company’s Status
 920 registered clients
 140 active traders

 $25K revenues since website started to operate
 All income by word to mouth before a marketing campaign

3
Bitcoin Market
 Revenue Stream of over $20M in 2013 (Mt. Gox Largest stock
exchange)
 Digital coin trading is the fastest growing market
 Over 1000% annual growth

 Not controlled by government’s central bank
 Inflation protected due to 21M coin limit

 Expanding acceptance of the Bitcoin as a method of payment

4
Market Potential
 Trading volume in Bitcoin in 2013 is estimated over $1.5B
 1300% growth compering to previous year

 Relatively small number of competitors
 Increasing recognition from financial institutes
 All competitors have seized a reasonable market share in short time

5
Marketing Strategy
 Facilitating intuitive UI to enhance trader’s experience
 Safe trading
 Secure website
 Accurate and quick

 Establish customer service department
 Focus on attentive service
 Preservation specialists

 Marketing campaign to target directly two major segments of traders
 Small traders
 Speculators with high volume of trading

6
Business Model
 Revenues derive from commission
 Progressive commission per transaction
 fixed commission on cash withdrawal only

 Expected number of traders within a year
 Expected volume of trading within a year
 Expected CAGR’s

7
Finance
Expenses $K

Equipment

R&D

Management

Overhead

Marketing

8
Roadmap

Technology

Marketing

Positioning

• International
compatibility
• 6 month
• Finalizing website

• Local campaign
• 2 month
• International campaign
• 2 month following

• Positioning website in
Google results locally
• 12 month
• Positioning website in

9
Management
 Eli Bejerano, CEO
 Experienced international trader in Forex and Options
 BSc in Economics and Management.
 Founders of the local Bitcoin society.

 Hadar McDassi, CTO
 Experienced software architecture specialist.
 BSc. In computer science
 Microsoft authorized developer

10
Contact Us
 Hadar McDasi, co-Founder
 Phone: +972-52 E-Mail: haddar@bit2c.co.il

 Eli Bejerano, co-Founder
 Phone: +972-5  E-Mail: eli@bit2c.co.il

11

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Bit2c

  • 1. DIGITAL COIN TRADING PLATFORM 1
  • 2. Bit2C  The first Israeli platform for digital coin trading (Bitcoin)  Facilitates direct sale and purchase between traders  Company put emphasis on customer service and preservation  Company offers top of the line secure trading 2
  • 3. Company’s Status  920 registered clients  140 active traders  $25K revenues since website started to operate  All income by word to mouth before a marketing campaign 3
  • 4. Bitcoin Market  Revenue Stream of over $20M in 2013 (Mt. Gox Largest stock exchange)  Digital coin trading is the fastest growing market  Over 1000% annual growth  Not controlled by government’s central bank  Inflation protected due to 21M coin limit  Expanding acceptance of the Bitcoin as a method of payment 4
  • 5. Market Potential  Trading volume in Bitcoin in 2013 is estimated over $1.5B  1300% growth compering to previous year  Relatively small number of competitors  Increasing recognition from financial institutes  All competitors have seized a reasonable market share in short time 5
  • 6. Marketing Strategy  Facilitating intuitive UI to enhance trader’s experience  Safe trading  Secure website  Accurate and quick  Establish customer service department  Focus on attentive service  Preservation specialists  Marketing campaign to target directly two major segments of traders  Small traders  Speculators with high volume of trading 6
  • 7. Business Model  Revenues derive from commission  Progressive commission per transaction  fixed commission on cash withdrawal only  Expected number of traders within a year  Expected volume of trading within a year  Expected CAGR’s 7
  • 9. Roadmap Technology Marketing Positioning • International compatibility • 6 month • Finalizing website • Local campaign • 2 month • International campaign • 2 month following • Positioning website in Google results locally • 12 month • Positioning website in 9
  • 10. Management  Eli Bejerano, CEO  Experienced international trader in Forex and Options  BSc in Economics and Management.  Founders of the local Bitcoin society.  Hadar McDassi, CTO  Experienced software architecture specialist.  BSc. In computer science  Microsoft authorized developer 10
  • 11. Contact Us  Hadar McDasi, co-Founder  Phone: +972-52 E-Mail: haddar@bit2c.co.il  Eli Bejerano, co-Founder  Phone: +972-5  E-Mail: eli@bit2c.co.il 11