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2/19/2012   SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
            ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Hi. We are Scout.
            Linda Le. JordyZagdanski. Brittany Hamtil. Faye Han. Eli Rosen.




2/19/2012                  SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                           ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Job Fairs &
Conferences are Tough
They can be frustrating and
confusing to navigate. Getting the
most out of them requires a lot of
planning.




2/19/2012                        SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                                 ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
We Want to Help
We want to make it easier to filter
out the noise so that you can find
the opportunity that you are looking
for.




2/19/2012                         SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                                  ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
HUNT STATEMENT
Career Fairs                        Conferences
  Design a mobile service             Design a mobile service
  to support students                 to assist attendees in
  seeking employment by               developing contacts and
  providing them with                 finding jobs.
  tailored information to
  focus their search.




2/19/2012         SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                  ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
User Research

    Who did we talk
    to?
            Recruiters
            Students
            Job Fair
            Coordinator




2/19/2012                 SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                          ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
What We Found Out:
                Recruiters
    Start-ups more likely to hire full-time
    employees
    Start-ups have trouble attracting students

    Larger companies are looking mostly for
    interns

    Q: “How many hires do you expect from
    this fair?”

    A: “None.” – recruiter at large company
2/19/2012         SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                  ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
What We Found Out:
                 Students
    Busy

    Need more information
    Awkward approaching unknown
    companies
    Recruiters are not knowledgeable about
    every position

2/19/2012       SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
What We Found Out:
               Coordinator
    Employers pay for a booth at the career
    fair
    They can pay extra to be an advertised
    sponsor

    The school pays for the online career fair
    information service (Symplicity)

    “It would be great to have a vehicle for
    online student employer interaction”
2/19/2012        SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                 ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
CAREER FAIR


2/19/2012   SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
            ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
CONFERENCE


2/19/2012   SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
            ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Career Fairs & Conferences

   S.E.T. FACTORS
2/19/2012             SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                      ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Career Fairs & Conferences

   S.E.T. FACTORS
2/19/2012             SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                      ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Popularity of mobile devices – almost everyone has
            one
            Pressure to connect with recruiters on a personal
            level

   Career Fairs & Conferences

   S.E.T. FACTORS
2/19/2012                SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                         ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Career Fairs & Conferences

   S.E.T. FACTORS
2/19/2012             SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                      ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Students are on a budget
       and need a job
       Recruiters already spend
       big bucks at career fairs
       Makes financial sense for
       students and jobs to be
       matched more quickly




   Career Fairs & Conferences

   S.E.T. FACTORS
2/19/2012                SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                         ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Career Fairs & Conferences

   S.E.T. FACTORS
2/19/2012             SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                      ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Advances in mobile
                                                technology
                                                WiFi freely available
                                                3G/4G widely available
                                                Content provided in
                                                real time




   Career Fairs & Conferences

   S.E.T. FACTORS
2/19/2012             SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                      ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Competitive Analysis
Bloodhound                         SCAD




2/19/2012        SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                 ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Competitive Analysis
Grupio                             South by Southwest




2/19/2012        SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                 ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Competitive Analysis
Symplicity




2/19/2012        SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                 ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Competitive Analysis




2/19/2012        SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                 ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Competitive Analysis




2/19/2012        SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                 ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Personas
    Chris Singer – Job fair attendee
    Andrew Finley – Recruiter
    Amy Henderson – Conference attendee




2/19/2012      SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
               ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Chris Singer
   Senior at Carnegie
   Mellon studying
   Computer Science
   Looking for a job as a
   Software Engineer
   Very unorganized –
   wasn’t able to
   research companies
   before coming to the
   career fair




2/19/2012               SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                        ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Andrew
Finley
   Employee at a start-
   up company
   No previous recruiting
   experience
   Sent to the career fair
   to find talented people




2/19/2012               SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                        ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Amy
Henderson
   Works as a Usability
   Consultant
   Sent to the
   conference to
   discover new user
   experience
   techniques and to
   build contacts with
   other companies




2/19/2012                 SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
                          ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
Thank you.




2/19/2012   SCOUT: EXPLORATION PHASE                       LINDA LE | JORDY
            ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN

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Scout Exploration Presentation

  • 1. 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 2. Hi. We are Scout. Linda Le. JordyZagdanski. Brittany Hamtil. Faye Han. Eli Rosen. 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 3. Job Fairs & Conferences are Tough They can be frustrating and confusing to navigate. Getting the most out of them requires a lot of planning. 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 4. We Want to Help We want to make it easier to filter out the noise so that you can find the opportunity that you are looking for. 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 5. HUNT STATEMENT Career Fairs Conferences Design a mobile service Design a mobile service to support students to assist attendees in seeking employment by developing contacts and providing them with finding jobs. tailored information to focus their search. 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 6. User Research Who did we talk to? Recruiters Students Job Fair Coordinator 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 7. What We Found Out: Recruiters Start-ups more likely to hire full-time employees Start-ups have trouble attracting students Larger companies are looking mostly for interns Q: “How many hires do you expect from this fair?” A: “None.” – recruiter at large company 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 8. What We Found Out: Students Busy Need more information Awkward approaching unknown companies Recruiters are not knowledgeable about every position 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 9. What We Found Out: Coordinator Employers pay for a booth at the career fair They can pay extra to be an advertised sponsor The school pays for the online career fair information service (Symplicity) “It would be great to have a vehicle for online student employer interaction” 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 10. CAREER FAIR 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 11. CONFERENCE 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 12. Career Fairs & Conferences S.E.T. FACTORS 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 13. Career Fairs & Conferences S.E.T. FACTORS 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 14. Popularity of mobile devices – almost everyone has one Pressure to connect with recruiters on a personal level Career Fairs & Conferences S.E.T. FACTORS 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 15. Career Fairs & Conferences S.E.T. FACTORS 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 16. Students are on a budget and need a job Recruiters already spend big bucks at career fairs Makes financial sense for students and jobs to be matched more quickly Career Fairs & Conferences S.E.T. FACTORS 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 17. Career Fairs & Conferences S.E.T. FACTORS 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 18. Advances in mobile technology WiFi freely available 3G/4G widely available Content provided in real time Career Fairs & Conferences S.E.T. FACTORS 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 19. Competitive Analysis Bloodhound SCAD 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 20. Competitive Analysis Grupio South by Southwest 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 21. Competitive Analysis Symplicity 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 22. Competitive Analysis 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 23. Competitive Analysis 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 24. Personas Chris Singer – Job fair attendee Andrew Finley – Recruiter Amy Henderson – Conference attendee 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 25. Chris Singer Senior at Carnegie Mellon studying Computer Science Looking for a job as a Software Engineer Very unorganized – wasn’t able to research companies before coming to the career fair 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 26. Andrew Finley Employee at a start- up company No previous recruiting experience Sent to the career fair to find talented people 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 27. Amy Henderson Works as a Usability Consultant Sent to the conference to discover new user experience techniques and to build contacts with other companies 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN
  • 28. Thank you. 2/19/2012 SCOUT: EXPLORATION PHASE LINDA LE | JORDY ZAGDANSKI | BRITTANY HAMTIL | FAYE HAN | ELI ROSEN

Notes de l'éditeur

  1. Start-ups much more likely to hire full-time employees than larger companiesLarger companies are looking mostly for internsEverybody wants to get their name outStart-ups have troubleBig companies are competing with each otherGet a stack of resumes on paper, want them in electronic form
  2. Frustrated not knowing what positions are available or where companies are locatedHate wandering around and waiting in lineDon’t want to research companies beforehand but can’t get information once at the fairRecruiters often don’t know about positions outside their own dept.Have lots of things to carry
  3. Frustrated not knowing what positions are available or where companies are locatedHate wandering around and waiting in lineDon’t want to research companies beforehand but can’t get information once at the fairRecruiters often don’t know about positions outside their own dept.Have lots of things to carry
  4. Recruiters spend money: (registration fee, giveaway swag, recruiters’ lodging and travel)Makes financial sense  time and money
  5. After all this research, we think there’s an opportunity to create a mobile service to help students to better connect at careers and attendees at conferences.