1. PR

3. Grand Prix

4. Grand Prix PR Watch the video
Break Up
Agency: BBDO, Melbourne, VIC Executive Creative Director: Ant Keogh
Director: The Glue Society
Industry: Financial & Legal services
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

5. Gold

6. Gold PR Watch the video
Watson
Brand: IBM Chief Creative Officer: Steve Simpson
Agency: Ogilvy, New York City, NY Executive Creative Director: Susan Westre
Creative Director: Mark Girand, David
Industry: Professional & Public services
Korchin, Jason Marks, Michael
Media: Promotion & Event Paterson, Steve Simpson, Susan Westre
Copywriter: Mark Girand, Steven
Schroth, Niels Westra
Art Director: Miles Gilbert, Michael Paterson
Director: Paul Bozymowski
Click for full credits Click for all Cannes Lions winners

7. Gold PR
Digital Death
Brand: AIDS Awareness Chief Creative Officer: Mark Figliulo
Agency: TBWA, New York City, NY Creative Director: Josh
DiMarcantonio, Jonathan Marshall, Eric
Industry: Public interest & Non-profit Stevens, Lisa Topol
Media: Cyber Copywriter: Josh DiMarcantonio, Jonathan
Marshall, Ani Munoz
Art Director: Isabella Castano, Eric Stevens
Photography: Indrani, Markus Klinko
Director: Earle Sebastian
Click for full credits Click for all Cannes Lions winners

8. Gold PR Watch the video
Tramp A Benz
Brand: Mercedes-Benz Chief Creative Officer: Armin
Agency: Jung von Matt, Hamburg Jochum, Goetz Ulmer, Thimoteus Wagner
Copywriter: Georg Baur, Torben Otten
Industry: Automotive & Services
Art Director: Tilman Gossner
Media: Promotion & Event
Photography: Stefan Gburek
Click for full credits Click for all Cannes Lions winners

9. Gold PR
Skankplay
Brand: Skank
Agency: Don Try This, São Paulo
Industry: Apparel, Clothing & Footwear
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

10. Gold PR Watch the video
Shine A Light on Opportunity
Brand: Durand Academy
Agency: POLITICAL LOBBYING & MEDIA
RELATIONS (PLMR), London (England)
Industry: Education
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

11. Gold PR Watch the video
Taxi Drivers' University
Brand: Chevrolet Chief Creative Officer: Hugo
Agency: BBDO, Bogotá Corredor, Giovanni Martinez
Copywriter: Daniel Mosquera, Andres
Industry: Automotive & Services Norato
Media: Promotion & Event Art Director: Claudia Murillo
Click for full credits Click for all Cannes Lions winners

12. Gold PR Watch the video
Water Mark
Brand: Diageo Executive Creative Director: Andy Dilallo
Agency: Leo Burnett, Sydney, NSW Creative Director: Tim Green
Copywriter: Rupert Taylor
Industry: Alcoholic drinks
Art Director: Tim Green
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

13. Gold PR Watch the video
Vac From The Sea
Brand: Electrolux Executive Creative Director: Tom Beckman
Agency: Prime & United Minds, Stockholm Creative Director: Jonas Bodin
Copywriter: Devi Brunson, Carl Fredrik
Industry: House, Garden & Pets
Holtermann
Media: Promotion & Event
Art Director: Carl Fredrik
Holtermann, Fredrik Olsson
Click for full credits Click for all Cannes Lions winners

15. Silver

16. Silver PR Watch the video
Get Tested Project
Brand: Israel Aids Task Force Chief Creative Officer: Gideon Amichay
Agency: Y&R, Tel-Aviv Executive Creative Director: Tzur Golan
Creative Director: Gideon Amichay, Amit
Industry: Public interest & Non-profit
Gal, Tzur Golan
Media: Radio
Copywriter: Shirley Bahar, Orit Bar-Niv, Orit
Bar Niv
Art Director: Shirley Eva Bahar
Click for full credits Click for all Cannes Lions winners

17. Silver PR Watch the video
Watson
Brand: IBM Chief Creative Officer: Steve Simpson
Agency: Ogilvy, New York City, NY Executive Creative Director: Susan Westre
Creative Director: Mark Girand, David
Industry: Professional & Public services
Korchin, Jason Marks, Michael
Media: Promotion & Event Paterson, Steve Simpson, Susan Westre
Copywriter: Mark Girand, Steven
Schroth, Niels Westra
Art Director: Miles Gilbert, Michael Paterson
Director: Paul Bozymowski
Click for full credits Click for all Cannes Lions winners

18. Silver PR Watch the video
Shave Sutra
Brand: Gillette Executive Creative Director: Rajdeepak Das
Agency: BBDO, Mumbai Creative Director: Rajdeepak Das, Josy
Paul, Rajesh Saathi
Industry: House, Garden & Pets
Copywriter: Rajdeepak Das, Josy
Media: Promotion & Event Paul, Rajesh Saathi, Pashyn Sethna
Art Director: Rajdeepak Das, Sagar
Jadhav, Nawin Nandakumar, Manasi
Sankhe, Sandeep Sawant
Photography: Sandeep Barge
Director: Rajesh Saathi
Click for full credits Click for all Cannes Lions winners

19. Silver PR Watch the video
Understanding Multiple Sclerosis
Brand: Gedeon Richer
Agency: Hill & Knowlton, Levallois
Industry: Pharmaceutical
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

20. Silver PR Watch the video
Parallel Lines
Brand: Philips Chief Creative Officer: Neil Dawson
Agency: Onevoice, London (England) Creative Director: Chris Baylis
Copywriter: Sam Oliver
Industry: Electronics & Audio-Visual
Art Director: Shishir Patel
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

21. Silver PR Watch the video
2 Minute Silence
Brand: The Royal British Legion Creative Director: Joe Sinclair
Agency: Burson-Marsteller, London (England) Director: Matthew Donaldson
Industry: Corporate self-promo
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

22. Silver PR Watch the video
Salute Trainer
Brand: Japan Maritime Self-Defense Force Creative Director: Shota Hatanaka, Kenta
Agency: Hakuhodo, Tokyo Ikoma
Copywriter: Kenta Ikoma
Industry: Corporate self-promo
Art Director: Junichi Kurata
Media: Promotion & Event
Photography: Hiroki Oguri
Director: Yukako Nomura, Waki Rokutan
Click for full credits Click for all Cannes Lions winners

23. Silver PR Watch the video
Socialpeace
Brand: Rio De Janeiro State Government
Agency: FSB Comunicações, Rio de Janeiro
Industry: Corporate self-promo
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

24. Silver PR Watch the video
Silent National Anthem
Agency: Mudra Communications, Mumbai Chief Creative Officer: Bobby Pawar
Copywriter: Bobby Pawar
Industry: Culture, Recreation & Sport
Art Director: Deepak Singh
Media: Promotion & Event
Director: Amit Sharma
Click for full credits Click for all Cannes Lions winners

25. Silver PR Watch the video
Fake It All
Agency: Leo Burnett, Beirut Chief Creative Officer: Bechara Mouzannar
Creative Director: Patrick Honein, Areej
Industry: Public interest & Non-profit
Mahmoud, Tania Saleh
Media: Promotion & Event
Copywriter: Grace Kassab
Art Director: Nayla Baaklini
Click for full credits Click for all Cannes Lions winners

27. Bronze

28. Bronze PR Watch the video
American Rom
Brand: Rom Executive Creative Director: Catalin
Agency: McCann Erickson, Bucharest Dobre, Dinu Panescu
Creative Director: Adrian Botan
Industry: Confectionery & Snacks
Copywriter: Florin Florea
Media: Promotion & Event
Art Director: Andra Badea, Ionut
Published: Nov., 2010 Cojocaru, Laurentiu Stere
Click for full credits Click for all Cannes Lions winners

29. Bronze PR Watch the video
A New Warrior
Brand: Greenpeace Executive Creative Director: Alexandre
Agency: DDB, Paris Hervé
Copywriter: Olivier Lefebvre
Industry: Public interest & Non-profit
Art Director: Benjamin Marchal
Media: Promotion & Event
Director: Ulysse Loreaux
Click for full credits Click for all Cannes Lions winners

30. Bronze PR
DM50
Brand: Dr. Martens Executive Creative Director: Mark
Agency: exposure, London (England) Blenkinsop
Creative Director: Tom Philips
Industry: Apparel, Clothing & Footwear
Art Director: Brian Thomas
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

31. Bronze PR Watch the video
Underheard in New York
Brand: New York City Rescue Mission Creative Director: Zac Sax, Jessica
Agency: BBH, New York City, NY Shriftman
Art Director: Willy Wang
Industry: Public interest & Non-profit
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

32. Bronze PR Watch the video
DM50
Brand: Dr. Martens Executive Creative Director: Mark
Agency: exposure, London (England) Blenkinsop
Creative Director: Tom Philips
Industry: Apparel, Clothing & Footwear
Art Director: Brian Thomas
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

33. Bronze PR Watch the video
The Messiah
Brand: adidas Executive Creative Director: Mark Hunter
Agency: TBWA, London (England) Director: Rohan Blair-Mangat, Chris
Kelly, Luke Taylor
Industry: Apparel, Clothing & Footwear
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

34. Bronze PR Watch the video
Doktor Proktor
Brand: Aschehoug Copywriter: Lars Joachim Grimstad
Agency: TRY, Oslo Art Director: Egil Pay
Industry: Media & Publishing
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

35. Bronze PR Watch the video
Women For Sale
Brand: Atzum Chief Creative Officer: Gideon Amichay
Agency: Y&R, Tel-Aviv Executive Creative Director: Tzur
Golan, Zeev Ravid
Industry: Public interest & Non-profit
Creative Director: Sagi Blumberg, Roy
Media: Promotion & Event Cohen, Yariv Twig
Published: Aug., 2010 Copywriter: Liron Ben-Yacov, Oren
Meir, Sharon Refael
Art Director: Gil Aviyam, Dan Kashani
Photography: Eyal Nevo, Uriel Sinai
Director: Roy Shalem
Click for full credits Click for all Cannes Lions winners

36. Bronze PR Watch the video
Tokyo Marathon Special Banana
Brand: Dole Copywriter: Mineko Nakagawa
Agency: Dentsu, Tokyo Director: Toshiki Takahashi
Industry: Industrial & Agricultural
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

37. Bronze PR Watch the video
Klm Surprise
Brand: KLM Creative Director: Gaston Serpenti
Agency: Boondoggle, Amsterdam Copywriter: Vincent Beijersbergen, Wesley
Visseren
Industry: Transport & Tourism
Art Director: Simon van Oldenbeek
Media: Promotion & Event
Click for full credits Click for all Cannes Lions winners

38. Bronze PR Watch the video
Women For Sale
Brand: Atzum Chief Creative Officer: Gideon Amichay
Agency: Y&R, Tel-Aviv Executive Creative Director: Tzur
Golan, Zeev Ravid
Industry: Public interest & Non-profit
Creative Director: Sagi Blumberg, Roy
Media: Promotion & Event Cohen, Yariv Twig
Published: Aug., 2010 Copywriter: Liron Ben-Yacov, Oren
Meir, Sharon Refael
Art Director: Gil Aviyam, Dan Kashani
Photography: Eyal Nevo, Uriel Sinai
Director: Roy Shalem
Click for full credits Click for all Cannes Lions winners

39. Bronze PR Watch the video
Inside Out
Brand: Shangri La Hotels & Resorts Executive Creative Director: Sandy
Agency: Ogilvy, hongkong Chan, Simon Handford
Creative Director: Pierre Desfretier
Industry: Transport & Tourism
Copywriter: Kwei Chee Lam, Edgard
Media: Promotion & Event Montjean, Troy Sullivan
Art Director: Pierre Desfretier, Genevieve
Hardy
Director: Bruno Aveillan
Click for full credits Click for all Cannes Lions winners