The fashion scene in Tokyo is awash with many diverse districts and the attraction of this sector in Aoyama is based on style and sophistication. Therefore, areas like Aoyama, Ginza, Yurakucho, and a few other districts, are known throughout Japan and internationally for stunning boutiques, elegance, and architecture which highlights prestige and confidence.

1. Newport International
Group Runway
Tokyo Fashion News: Japanese and International
Brands adore Vibrant Aoyama
http://www.moderntokyotimes.com/2014/02/01/tokyo-fashion-news-japanese-and-international-brands-adore-vibrant-aoyama/

2. The fashion scene in Tokyo is awash with many diverse districts and the attraction of
this sector in Aoyama is based on style and sophistication. Therefore, areas like Aoyama,
Ginza, Yurakucho, and a few other districts, are known throughout Japan and
internationally for stunning boutiques, elegance, and architecture which highlights
prestige and confidence.
The beauty of Aoyama which is located in an exclusive part of Tokyo is that the
contrasting styles of European, North American and Japanese fashion can be felt
throughout this district. Also, the emphasis on architecture, elegant displays, latest
essential items, individual styles, and other fascinating areas, means that you can feel the
natural energy of Aoyama. This reality means that many of the most famous boutiques in
the world have an outlet in Aoyama or nearby in Omotesando, which is also a very
exquisite fashion zone in Tokyo.
Roberto Cavalli who opened up a new store in Aoyama in 2011 commented that “Tokyo
is on the world’s stage of fashion, glamour, and sophistication. This is a city of energy
and inspiration.” This statement by Roberto Cavalli is factual because fashion is a very
powerful sector in Tokyo and the same applies to other major cities like Osaka. Therefore,
exquisite fashion companies from all over the world desire to either maintain their
visibility or to enter the market.

3. Roberto Cavalli continued in his praise of Tokyo by stating that “I wanted to create a
boutique in which elegance dominates, for both women and for men, in a welcoming and
exclusive atmosphere, in which each person can totally fulfill their dreams and desires. I
have always been extremely interested in Japanese culture…..”
In 2014 the Aoyama district continues to be a magnet because many international brands
fully understand the power of this buzzing part of Tokyo. Therefore, Malene Birger is
following in the footsteps of many exquisite brands by deciding on Aoyama to be the
natural stepping stone. Not surprisingly, 2014 will see an array of different luxury brands
opening for business in Aoyama and the same applies to new expansion projects for
brands that are firmly established in this part of Tokyo.
Another important aspect of fashion in Tokyo and amazing districts like Aoyama is that
despite several decades of minor economic growth and times of stagnation in Japan, it is
true that this didn’t stop the fashion scene from growing in reputation in this country.
Not only this, but for many famous boutiques then Japan was often a saving grace during
lean times. Therefore, while Europe and America were being hit by endless negative
economic news in 2011, this didn’t prevent companies from desiring to expand or enter
the Tokyo fashion market. This reality continued in 2012 and in 2013 because many
international brands made plans to either expand in Japan or to enter this very powerful
market. Of course, the same is happening in 2014 and once more Aoyama is getting a fair
slice of the market.

4. Roberto Cavalli, Miu Miu, Akris, Bally, Freitag, and many others, simply
entered or expanded their operations in Tokyo despite the global economic
slump of 2013 and the same will apply to 2014. This in itself shows the
importance of Tokyo for famous international boutiques. Also, it highlights the
tenaciousness of fashion within “the soul” of many Tokyoites who value fashion
dearly.
The nature of Aoyama also meant that Roberto Cavalli decided on this
exclusive district and the path chosen by Roberto Cavalli makes complete sense
given the exquisite reality of fashion in this part of Tokyo. After all, within
international fashion circles it is abundantly clear that Aoyama means
sophistication and elegance. This is based on crème de la crème boutiques
throughout this fashion district and the refinement of the architecture is also
highly appreciated.

5. Therefore, you will find stunning boutiques in Aoyama which includes Comme
des Garcons, Gucci, Prada, Roberto Cavalli, 10 Corso Como, Donna Karan,
Loveless, Michael Kors, L’eclaireur, Vivienne Westwood, Issey Miyake, A
Bathing Ape, Jil Sander, Yohji Yamamoto, Artisan, Stella McCartney, Red
Valentino, Paul Smith, Cynthia Rowley, Helmut Lang, Hanae Mori, Mark
Jacobs, Tsumori Chisato, Costume National, Carbane de Zucca, Diane Von
Furstenberg, Undercover, Frapbois, Design Works, and many other refined
companies like Deuxieme Classe.
Aoyama is also famous for the stunning architecture of many famous boutiques
and shopping malls. This appealing aspect of Aoyama enhances the fashion
buzz of this sophisticated district. Famous shopping stores in Aoyama include
Boutique W, Dress Camp, Flair Aoyama, and Loveless.

6. Newport International Group Runway