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Social media marketing unplugged slides

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NetSquared Vancouver
NetSquared Vancouver

Powerpoint version of my slide deck for the January 29 2011 Social Media Unplugged conference in Vancouver.

1  sur  64
Social Media Marketing for Change: How to grow a community and put them to work
Eli on the internet ,[object Object],[object Object],[object Object],[object Object]
http://www.NetTuesday.ca
http://www.DavidSuzuki.org
 
 
 
 
 
Goals ,[object Object],[object Object],[object Object]
Build a big list
Old skool ,[object Object]
 
 
Advocacy ,[object Object]
 
 
 
 
 
 
How do you get that kind of activity? ,[object Object]
 
 
 
 
 
Clicking “ Like ”
 
 
 
Getting back on track....
What did all this activity lead to? 7,000 new names and addresses
Source of new sign-ups
% new supporters New Old
Anyone can do advocacy
 
 
List building?
 
 
 
 
Fundraising
Can you fundraise using Social Media Marketing?
No ,[object Object]
 
 
 
Facebook Causes
Facebook Causes - top fundraising groups
Publicity stunt
They need leads
Sweet, delicious leads
 
 
 
 
# of leads response rate # of transactions Email 100,000 0.29% 285 Facebook 120,000 0.01% 14
 
Things to remember
[object Object],[object Object],[object Object]
How to reach me ,[object Object],[object Object],[object Object],[object Object]
Questions?

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Social media marketing unplugged slides