Hosted by TechSoup Connect Western Canada on July 20, 2022. https://events.techsoup.org/e/m85bvc/ Almost every organization has two superpowers. The first is the data that they have packed away in databases and spreadsheets, often collecting virtual dust on their servers. The second is the visual faculties of their donors, clients, board members and staff members. While most of us glaze over at the sight of a spreadsheet, humans are wired to process visual information at lightning speed. By visualizing our data, we make it more accessible and usable. You will leave this webinar with a clear understanding of: The two superpowers organizations have and how to wield them more often and more effectively; How you can use data visualization (aka data viz) to address key problems you face showing and evaluating your impact; The types of visualizations that work best for different purposes; and How to turn a good viz into a great one.

1. DATA TO ACTION
Making Your Data Visible and Useful
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22. spreadsheettrauma

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Reasons You Don't Use Data
#1
Data
Naiveté or
Aversion

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Reasons You Don't Use Data
#2
Time
Crunch

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#3
Fear
Reasons You Don't Use Data

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#4
Dirty Data
Reasons You Don't Use Data

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Reasons You Don't Use Data
#5
Wrong
Data

29. Reasons You Don't Use Data
#6
Disconnected
Data
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Superpower #1
DATA

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participation
programs
donations
events
visits
audiences
website traffic
social media
volunteers
financial

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perception =
data +
expectations
(what we observe)
(what we expect to observe)

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is
the
answer.
DATA
LOVE

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Superpower #2
Visual System

36. Last common
ancestor of
humans and
chimpanzees
Emergence of written
language and numbers
3000-3500 BCE
Printing press
invented in 1450
More than half of humans
are literate in the 1950s
3 million
years ago
6 million
years ago
5 million
years ago
4 million
years ago
2 million
years ago
1 million
years ago
Now
Humans processing visual information Humans processing
words and numbers
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1 2 5 7 3 7 3 5 5 2
2 7 3 5 5 9 8 6 4 5
5 8 0 8 8 5 4 0 8 6
7 6 9 0 5 0 4 8 4 3
3 6 7 4 3 3 2 1 1 3
7 9 4 4 3 7 5 2 1 0
8 8 6 5 3 2 9 7 5 4
How many nines?

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1 2 5 7 3 7 3 5 5 2
2 7 3 5 5 9 8 6 4 5
5 8 0 8 8 5 4 0 8 6
7 6 9 0 5 0 4 8 4 3
3 6 7 4 3 3 2 1 1 3
7 9 4 4 3 7 5 2 1 0
8 8 6 5 3 2 9 7 5 4
How many nines?

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Were foundation or corporate grants consistently higher?
How did foundation grants trend: upward, downward, other?
How did corporate grants trend: upward, downward, other?

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Were foundation or corporate grants consistently higher?
How did foundation grants trend: upward, downward, other?
How did corporate grants trend: upward, downward, other?

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Show
Need
Show
Impact
Evaluate &
Plan
Nonprofit Challenges
Show
Uniqueness

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Making the case for
NEED

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Making the case for
NEED
Speech and
language
problems are
estimated to
occur in
6 out of 100
children.

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Making the case for
NEED

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Making the case for
NEED

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Making the case for
NEED

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0
14
28
42
56
JAN FEB MAR APR MAY JUNE JUL
70
Making the case for
EFFICACY
30% GOAL

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Making the case for
EFFICACY
GROUP A
GROUP B
GROUP A
INTERVENTION
BEGINS

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Making the case for
EFFICACY

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Making the case for
UNIQUENESS

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Making the case for
UNIQUENESS

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EVALUATION
& PLANNING

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EVALUATION
& PLANNING

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66. Jan Feb Mar Apr May
40
30
20
10
0
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Participation in
March exceeded
all months except
April despite
transportation
changes.

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source: https://www.sensientindustrial.com/na/color-college/the-environment-of-color

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Tables are better when you have . . .
A diverse audience
Many units of measure

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https://flowingdata.com/2019/05/03/chart-chooser-based-on-data-format/

90. https://twitter.com/evergreendata/status/1126149947525668865

93. nonprofitdata.com
∙ Custom Interactive Data Dashboard
∙ Data Visualizations for Presentations, Reports, Websites
∙ Infographics
∙ Living (Not Annual) Reports
∙ Data Auditing and Cleaning
∙ Data Game Plans
∙ Data Visualization Workshops

94. Sign up for 60-Second Data Tips at
nonprofitviz.com

96. QUESTIONS