SlideShare une entreprise Scribd logo
1  sur  59
Télécharger pour lire hors ligne
Jean-Michel Basquiat
Branding from Scratch
      (The LAB Miami Case Study)
The Story of Miami!         The Story of Wynwood!            The Story of Coworking!

Gateway to Latin America,   Art, urban innovation, cutting     The future of work,
young, vibrant, diverse.!   edge!                              collaboration, bootstrapping!




The Story of us.!

Local, DIY homegrown,
          ,
entrepreneurship!




                                                             The Story of The LAB Miami!
                                                             !
                                                             !
logo design process
Brand Guidelines
      (The Bible)
Brand Life
   (Now What?)
www.thelabmiami.com
Brand Flavor
    (the fun part)
Brand Body Language
        (Our Space)
Brand Buddies
 (“A man is known by the company he keeps”)
Final Step
  (Let your brand go)
Other Brands
     (Global)
www.brucemaudesign.c
Other Brands
     (Local)
Thank you!
       (elisafaye.com
 Albacassandra.tumblr.com)

Contenu connexe

Dernier

call girls in Dakshinpuri (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
call girls in Dakshinpuri  (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️call girls in Dakshinpuri  (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
call girls in Dakshinpuri (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
gajnagarg
 
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
sriharipichandi
 
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men 🔝dharamshala🔝 ...
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men  🔝dharamshala🔝  ...➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men  🔝dharamshala🔝  ...
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men 🔝dharamshala🔝 ...
amitlee9823
 
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
instagramfab782445
 
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
amitlee9823
 
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
gajnagarg
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
amitlee9823
 
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
gajnagarg
 
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
nirzagarg
 

Dernier (20)

call girls in Dakshinpuri (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
call girls in Dakshinpuri  (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️call girls in Dakshinpuri  (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
call girls in Dakshinpuri (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
 
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
Just Call Vip call girls dharamshala Escorts ☎️9352988975 Two shot with one g...
 
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
❤Personal Whatsapp Number 8617697112 Samba Call Girls 💦✅.
 
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
8377087607, Door Step Call Girls In Kalkaji (Locanto) 24/7 Available
 
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
 
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men 🔝dharamshala🔝 ...
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men  🔝dharamshala🔝  ...➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men  🔝dharamshala🔝  ...
➥🔝 7737669865 🔝▻ dharamshala Call-girls in Women Seeking Men 🔝dharamshala🔝 ...
 
Sweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptxSweety Planet Packaging Design Process Book.pptx
Sweety Planet Packaging Design Process Book.pptx
 
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
 
Lecture 01 Introduction To Multimedia.pptx
Lecture 01 Introduction To Multimedia.pptxLecture 01 Introduction To Multimedia.pptx
Lecture 01 Introduction To Multimedia.pptx
 
WhatsApp Chat: 📞 8617697112 Call Girl Baran is experienced
WhatsApp Chat: 📞 8617697112 Call Girl Baran is experiencedWhatsApp Chat: 📞 8617697112 Call Girl Baran is experienced
WhatsApp Chat: 📞 8617697112 Call Girl Baran is experienced
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
 
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
Vip Mumbai Call Girls Bandra West Call On 9920725232 With Body to body massag...
 
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
Just Call Vip call girls diu Escorts ☎️9352988975 Two shot with one girl (diu )
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
 
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
Whitefield Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Ba...
 
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
Just Call Vip call girls Etawah Escorts ☎️9352988975 Two shot with one girl (...
 
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
Nisha Yadav Escorts Service Ernakulam ❣️ 7014168258 ❣️ High Cost Unlimited Ha...
 
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Vasundhra (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Hy...
 

En vedette

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

En vedette (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

Branding from Scratch

Notes de l'éditeur

  1. Basquiat was himself a brand, he lived and breathed his art. The crown became his unofficial logo. His paintings are always recognizeable, his fonts, his content, he knew who to associate himself with. He was different, He was honest. His branding was so good that now brands all over the world have adapted it, including Reebok. Post graduate degree in graphic design
  2. Coca-Cola- selling a mood- Happiness in a bottle, content production, events. TAMPAX- importance of tone (compare to U by Kotex) Vueling- the importance of having some fun, and humor (clouds=rats) Banc Sabadell- the importance of corporate identity, fonts, consistency, colors Adrienne Arsht Center- the importance of knowing your target and place. EstrellaDamm- the importance of Story, using Barcelona in their branding IKEA- the importance of environment, physical space.
  3. Naming Process- Brand Mission- Why are you doing this? What are we trying to achieve? The importance of the truth. Think Big Start Small.
  4. These are the rules your brand will live by. Take your time on this. Attention to detail. Then share it with everyone.
  5. What is not shown here, is a serif font, which is very necessary for long texts
  6. Now that you have created a brand, you have to make stuff with it. Making the logo, name, fonts, and palette is like getting dressed now you have to go out into the world and do things. What you look like may get your foot in the door, but what matters is what you say, how you say it and who you say it to.
  7. Now that you have created a brand, you have to make stuff with it. Making the logo, name, fonts, and palette is like getting dressed now you have to go out into the world and do things. What you look like may get your foot in the door, but what matters is what you say, how you say it and who you say it to.
  8. .
  9. .
  10. .
  11. .
  12. La Latina was decorated using recycled materials. We wanted to create a fun atmosphere without pretension. Our goal is that our customers relish a colorful place, while enjoying the most traditional Venezuelan food.