publication plan

1. PUBLICATION PLAN

2. Pricing and Positioning
 The price of out magazine would be around £4 because looking at other
magazines like Empire, Total Film and Premiere (which are all well known)
their pricing is around £3.99/£4.99.
 The positioning of the magazine (where it is in the market place) is

3. Distribution
 I’d like to see the magazine be sold in
supermarkets like Morrison's, Asda, Tesco,
Sainsbury's… this is because this is where
most people would buy it.
 Newsagents in a city- this is because people
visit them frequently.
 Online- Empire and other magazines give their
audience a chance to buy it online, this is
helpful if the magazine isn’t sold in a country
and people cannot get hold of it so can buy it
online.

4. Frequency of publication and
Rationale
 The magazine would be a monthly one
because most film magazines are monthly and
the price is good for a monthly issue.

5. Style/Layout/Colour
 I’m thinking of blue, red black, silver/white
because they all go together well and suit the
genre of our trailer.
 The layout will be clean and tidy. This is
because it is easier to read and it will look
simple yet stylistic.
 The style id like to go for is ‘Empire’ type or
‘Total Film’ because it looks so effective and I
could get more of an audience if it looks
familiar to someone.

6. Regular and Feature content
 Regulars like reviews, cinema listings, on-set
exclusive, DVD previews, competitions
 Features like different films (film on front
cover) and different star interviews