E book 24447_12068293 google articles - edited edition

Google - Adsense - Adwords - Keywords & Social Networking For Home Businesses

Preface / Introduction

Elizabeth English CALL NOW For your FREE INTERNET MARKETING CONSULTATION!
Waiting for your call 24/7 - 315-668-1591 or Skype - lizenglish18

Table of Contents
1. Google Adsense - The Easiest Money To Make Online?
2. Google Adsense Sizes - The Types Of Adsense Ads
3. Google Adwords Keyword
4. Google Keywords Tool Can Improve Your Ads
5. Google Keyword List
6. Google Keyword Research
7. Google Keyword Search
8. Google Social Networking


Google Adsense - The Easiest Money To Make Online?
For the last couple of months, Google Adsense has dominated forums, discussions and newsletters
all over the Internet. Already, there are tales of fabulous riches to be made and millions made by
those who are just working from home. It seems that Google Adsense have already dominated the
internet marketing business and is now considered the easiest way to making money online.
The key to success with Adsense is the placing of ads on pages that are receiving high traffic for
high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per
click from your site. Obviously, it does not pay to target low cost-per-click keywords and place
them on pages that do not receive hits.
With all the people getting online and clicking away everyday, it is no wonder why Google Adsense
has become an instant hit.
For some who are just new to this market, it would be a blow to their pride knowing that their
homepage is buried somewhere in the little ads promoting other people?s services. But then, when
they get the idea that they are actually earning more money that way, all doubts and skepticism is
laid to rest.
There are two major, and clever, factors that some successful webmaster and publishers are learning
to blend together in order to make money easier using Adsense.
1. Targeting high traffic pages on your website. If you check on your logs, you will discover that
many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that
you are offering on your site. In simple words, your ads are working effectively and are generating
more clicks. It also means more money for you.
2. Placing Adsense links on pages that are producing little, or better yet, no profit. By placing
Adsense on a free resources page, you will reduce the amount of potential customers being lost to
other sites. Tricky, but effective nonetheless.
When learned to work effectively, these two factors are actually a good source of producing a
minimal amount of revenue from a high traffic page. Many people are using this strategy to pick up
some extra and cash with Adsense. This is also especially rewarding to informational sites that focus
their efforts on delivering powerful affiliate link free content to their visitors. Now they can gain a
monetary return on their services.
With the many techniques that people are now learning on how to make the easiest money by their
Adsense, it is not surprising that Google is trying everything to update and polish their Adsense in
order to maintain their good image.
The possibility of adding is 2nd tier in Adsense is not impossible. With all the people spending more
time in their Adsense now and still more getting into this line of marketing, there is no doubt about
the many new improvements yet to be made. Imagine the smiles on the faces of the webmasters and
publishers all around the world if ever they sign up for sub-affiliates and double or even triple the
amount that they are already earning. The one particularly handy money-making feature that is
available with Adsense now is the ability to filter out up to 200 urls. These gives webmasters the
option to block out low value offers from their pages as well as competitors to their websites. Talk
about taking only those that are advantageous and discarding the ones that seem ?useless?.
With Google Adsense, the possibilities are limitless. Yet there is also the possibility of someone
taking advantage of the easy money process that this internet marketing is doing. If you think more
about it, these negative factors may force Google to break down and thrash Adsense in the process.

http://www.LizsWorldprofit.com Copyright Elizabeth English - 2012 4 of 13


If that happens, people would have to go back to the old ways of internet marketing that does not
make money online as easy as Adsense.
For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some
easy cash online just using their talents, the future ahead is looking good. Besides with all the strict
guidelines that Google is enforcing over Adsense, it will take awhile for the Adsense privileges to be
spammed and even terminated.
CPP author



Google Adsense Sizes - The Types Of Adsense Ads
There are a variety of Google Adsense Sizes. You can have banner ads or small squares. You can
also have text links, video units, or search units. The size of your Google Adsense ad can impact how
much money you make from it. Some publishers favor large rectangles while others place a single
small square on their pages. Some opt for images while others want only text links. There are a
whole variety of options. This article looks at Google Adsense sizes.
First, let?s look at the Google Adsense sizes for ad units. The 720 x 90 leaderboard is similar to the
Banner ads that were so popular in the 2000 to 2002 (pre dot bomb) era. In fact, if you use this size
and enable images, you may get an actual banner some of the time. Other horizontal Google
Adsense sizes are 486 x 60 and 234 x 60 half banner.
Next, we?ll examine the vertical Google Adsense sizes. There are two towers ? one is a 120 x 600
skyscraper and the other is a slightly thicker 160 x 600 skyscraper. In this category, you also get the
120 x 240 vertical banner.
Then, there are six kinds of squares. The largest is the 336 x 280 large rectangle. Many publishers
have found this particular Google Adsense size?s ad to be their best performing. Other squares
include the 300 x 250 medium rectangle, the 250 x 250 square, the 200 x 200 small square, 180 x
150 small rectangle and the 125 x 125 small square. The small sizes display only one ad. If you are
going to use these and no other units, you may find that your clicks have a higher payout than
average.
But don?t overlook the other Adsense properties in favor of the more traditional Adsense for Content
units. For instance, there link units that come in six Google Adsense sizes and feature four or five
links.
Additionally, there is a recently improved Adsense for Search ad feature. This allows you to place a
Google search bar on your web site. If people click on that and then click on the ads on the page it
generates, you get a fraction of the money.
There?s also Adsense for Feeds. If you have a feedburner account, it is easy to add ads to your RSS.
If you have domains just sitting around not being used, add Adsense for Domains to your parked
sites and make money off of them.
You can place videos from Youtube on your site and make money from them using Adsense Video
units.
Finally, if your website is set up so that mobile units can access them, placing Adsense for Mobile
Content can bring you another revenue stream.
There are a variety of Google Adsense sizes and programs. Figuring out which ones will make you
the most money is part of the job of every Adsense publisher. Don?t just try the one that ?looks
best? with your page. Keep in mind that testing various sizes is part and parcel of what internet
marketers do. So, test all of the Google Adsense sizes.



Google Adwords Keyword
If you are a frequent user of the Google AdWords keyword tool then you may have noticed that
they have made another change. You will no longer see the green and red bars that showed you the
competition data like you did before.
Now, the Google AdWords keyword tool ranks the competition data with the words high, medium,
or low rankings. Previously the green and red bars showed you, at a glance, how competitive the
keyword was that you were researching.
Google does still allow you to download a report from their site to get the competition data as a real
number that the red and green bars used to stand for. If this will continue no one knows but for now
it is still available.
The rankings and what they stand for are as follows:
High ranking - Competition is above .67
Medium ranking - Competition is between .33 and .66
Low ranking - Competition is below .33
All the data you will see is only directly related to AdWords data including cost, and competition.
No other search data is shown. If there is high competition for the keyword you are researching the
rank will be high.
This change as well as the other changes Google has made over the past few months is designed to
try to make things easier for the user. Business people trying to get an edge on the competition will
no longer have to "guess" at what the colored bars mean. they can read the ranking and know
whether or not they have a good keyword or phrase.
Keyword research can now be a lot quicker because as any business owner knows, "time is money".
If you use this tool every day then you can see the ranking and go to Google just like you always did
to get the real numbers so it really is not any more complicated than it used to be.
Google has put out a list of the top 20 keywords searched for and included the CPC for all of them.
The top Keyword is "insurance" and comes along with a hefty pay per click sum of $54.91.
The study was done by WordStream over a 90-day period. The others keywords that comprise the
list of the most competitive keywords and the highest CPCs are as follows:
2. Loans - 12.8% of keywords - CPC $44.28 3. Mortgage - 9% - CPC $47.12 4. Attorney - 3.6% -
CPC $47.07 5. Credit - 3.2% - CPC $36.06 6. Lawyer - 3% - CPC $42.51 7. Donate - 2.5% - CPC
$42.02 8. Degree - 2.2% - CPC $40.61 9. Hosting - 2.2% - CPC $31.91 10. Claim - 1.4% - CPC
$45.51 11. Conference Call - 0.9% - CPC $42.05 12. Trading - 0.8% - CPC $33.19 13. Software -
0.8% - CPC $35.29 14. Recovery - 0.7% - CPC $42.03 15. Transfer - o.6% - CPC $29.86 16.
Gas/Electricity - 0.6% - CPC $54.62 17. Classes - o.5% - CPC $35.04 18. Rehab - 0.5% - CPC
$33.59 19. Treatment - 0.4% - CPC $37.18 20. Cord Blood - 0.4% - CPC $27.80
There they are, the most searched for and most expensive keywords ever according to WordStream.
The folks at WordStream used their own information and that of the Google AdWords Keyword
tool. Google makes billions of dollars each year and now you know how they do it.



Google Keywords Tool Can Improve Your Ads
You can improve your ads ranking on the search results page if you fine relevant keywords to use in
your ad by putting the Google keywords tool to good use. When you search for keywords it is best to
find keywords that have the highest average cost per click if your budget can handle it.
Google ads are the ones that show up on the right side of the search results page. If you want your
ad to rank high on the results pages you have to have a page that is optimized. This how you will get
the most traffic to your site.
The Google keywords tool is easy and free to use even if you do not have an active AdWords
account. However, you will not have access to the all-important cost-per-click information unless
you do have an AdWords account. So your first step is to sign in to AdWords and register. The
AdWords account is also free to you.
Once you have an AdWords account then you can start your keyword research by going to the
website and typing in a keyword or keyword phrase or the URL for your website into the text box.
click the AdWords button then enter the security Captcha then click the search button.
The tool will automatically show you a list of relevant terms you can analyze to find what will work
for you. Pay attention to the column that shows the average CPC. This is where you will make your
money. Do not choose any keyword that has an average CPC of less than $0.50. These keywords
are not worth your time.
The best keywords are those with a CPC higher than $0.50 and a competition of less than 3.00. If
you find a keyword that fits these criteria you can try to use it for your ad. You will have to test it to
see how it performs out in the marketplace. Pick a keyword and then write your ad. Test each ad,
one at a time, for two weeks with a different keyword for every two week trial. Track the results and
then try out another keyword for another two weeks
This is a good way to find a niche as well. If you are into niche marketing then you can analyze this
keyword further to see if you can find out if a website is available. If there is a website available
then you could turn around and buy the domain name. The all you have to do is put up a website and
use that keyword to drive traffic to your new site.
If you already have a website and are just trying to drive traffic by placing an ad on Google then
you must look at the Local and Global Monthly Search tabs to find out how many people search for
that term every month. Obviously, the more people searching for that term the better. Effectively
using the Google keywords tool can mean money in the bank for you.



Google Keyword List
Assembling a Google keyword list is easy. All you have to do is use the Google AdWords Keyword
Tool to find specific, relevant keywords related to the product or service you are offering for
purchase.
A well defined keyword list will be the difference between you being a successful business person
and an unsuccessful business person.
When you are doing your keyword research, think like your customers would. Ask yourself what
words would the people looking for my business use when they type into the search bar and use
those words to generate a related alternative Google keyword list.
If you have a hard time with this, at the next family gathering ask everyone to write some words that
relate to your business down on some slips of paper and use those suggestions to plug into the
keyword tool.
If you dig deep enough you may just hit on a little gold nugget that will turn your business into a
huge gold mine.
Also, reread all the content on your website and try to pinpoint one or two keyword phrases or
long-tailed keywords to use as well. Keyword phrases can help you get that much more specific in
the marketing of your niche so that you may find you have very little competition.
Everyone needs some competition so you basically have a bidding war going on between you and
drive the CPC up just a little bit. Not too much though, you do not want to go bankrupt on your very
first PPC campaign.
You do, however, want enough keyword usage in your ad and in the content on your website to be
able to rank high in the search engine results pages. The higher you rank, the more click-throughs
you will get and that means more sales. Not everyone will buy something when they go to your
website, they may visit for a while and then when they are ready they may come back to you to get
what they need. Who knows maybe they bookmarked your site and will tell someone else about it
and they will come and buy something from you.
Depending on the time of year or the product or service you are selling, you may want to target a
certain area or region and use the name of that area or region in your keyword phrase or long-tailed
keyword. The search engines would love you even more.
Do be careful that you are up-to-date on the most recent changes that Google has made about the
originality of the content you must have on your website. If the content you place on your website is
not uniquely yours and does not cite some study or other expert or professional resource, Google's
human reviewers will not rate you "vital" or "relevant" and you run the risk of being rejected.
Start with a well researched Google keyword list and go from there. Just be sure you are adhering to
all the new rules so you can get and stay profitable.



Google Keyword Research
When you do Google keyword research there is a wonderful keyword tool that they have for you to
use. Their keyword tool lets you wade through a whole database of words and phrases to help you
find your niche and the best keyword to put to use for that niche.
Not only can you find the best keywords to use to bring traffic to your site you can also research
statistics of that keyword to see how many searches it gets every month. The best keyword is one
with little competition and a high search volume.
This may take some time but sometimes, if you look long and hard enough, you might just find a
keyword that will be just like finding a little nugget of gold good enough to bring you all the riches
you desire.
Here is what you do:
Open a new tab on your browser and go to the Google keyword research tool located at
"adwords.google.com/select/KeywordToolExternal." Type in the keyword you want to start with
then type in the captcha letters and lick the search button.
What will come up is a list of related words and phrases the tool generates for you to choose from.
Like I said choose a keyword or phrase that has low competition and a high search volume. Picking
one that has a high competition will not allow you to rank high on the search results pages.
Now, when you find one that you think is a good one, check how your keyword for trending. Put
your mouse over the keyword or phrase and then click on the spyglass icon. Google Trends will
show you when, during the entire year, your search term is the most popular. This is a great feature
if you have picked a niche that is seasonal.
The next thing you should do is go to Google and type your chosen keyword into the search bar. How
many ads do you see on the right hand side of the results page? If there are less than five then you
should keep looking for another keyword to use. Less than five means that this is probably not a good
niche because no one is searching for it.
If there are five or more ads on the right hand side of the results page then you are golden and this is
a keyword you should keep and use.
The keyword tool will also show you how much your keyword is making per click. The average
CPC for a good keyword is anything above $0.50 per click. You want to make money right? Then
pick your keywords carefully and make sure that they have a higher CPC.
Google keyword research tool was the basis of another company's study on the top 20 highest CPC
keywords. "Insurance" tops that list of keywords with over 24% of all keywords used and a CPC of
over $47. That is absolutely insane! You would probably never find a good keyword to use in that
niche but if you did, WOW! You would be laughing all the way to the bank.



Google Keyword Search
Knowing what Google keyword search statistics can tell you about the keywords being used in local
monthly searches and global monthly searches. This type of information can help in many ways
such as:
A. Structuring your account. You can make an ad group with a keyword that generates a lot of
traffic for you. This will allow you to fine tune the written content on your squeeze page to that
keyword.
B. Planning your budget. Figure out how much traffic your keyword gets so you can put enough
money towards it.
C. Choosing keywords. Choose quality keywords that will turn the leads you get into conversions.
D. Research fluctuations in traffic. This is important because web traffic to your keywords is
constantly changing due to the time of year, what's going on in the world, and lots of other reasons
so stay on top of this research.
E. Targeting Location and Language. If you have structured your account with an ad group the
keyword tool will take into account the country and the language in the Local Monthly Searches
column. The Global Monthly Searches column takes these into account all the time.
F. Keyword match selection. If you choose Broad or Phrase for your match type then will show
alternate keywords related to your original one that may help trigger your ads.
G. Local Monthly Searches and Global Monthly Searches give an estimated 12 month average of
how many times someone searches for your keyword.
Your business is all about the keywords you choose. They are the basis of how your customers find
your website and you make sales or not. The keywords you choose will help you get ranked high on
the search engine results page and get your ad seen by a lot of searchers. This is called getting traffic.
You need traffic to get sales, it's that simple.
Spend some time creating a keyword list. This may take some time but if you find just the right
keyword it could mean a significant boost to your bottom line. The best advice I can give you about
coming up with keywords is to think like your customers do.
Choose words or phrases that you think someone would use to search for your product or service.
With the right keywords your ads will get the clicks from those who are looking for your specific
product or service.
You may have to dig down deep to find just the right keyword. Some keywords may bring you a lot
of traffic but not many conversions. These are not the keywords you want. Do not be too broad in
your keyword selection. Fine tune your keywords so you get targeted results.
When you have a good basic list of good keywords then you can take those keywords and find
maybe even better variations of them. Try using the plural form of your keyword or maybe some
slang terms, or different spellings, who knows, it might just be a little gold mine for you.
Google keyword search and writing a great ad should work together to improving your bottom line
significantly.



Google Social Networking
You don't have to look very far on the internet to find Google's fingerprints. Google started out as a
search engine, and that was about all it did, but then as it gained more traction it started to branch out
into other things. To be fair, many of the things they tried didn't do all that well and have long since
been forgotten. It remains to be seen if Google+ (Google social networking) will last, or if it will
soon disappear like previously failed endeavors made by Big G.
There is no question that Google+ has a lot of weight behind it and they definitely want it to grab
some of Facebook's business. Now, they may not flat-out say that, but it's quite obvious that they
have noticed how much of an impact Facebook has had, and Google can't be blamed for wanting a
piece of the virtual action.
By now everybody knows that social networking is taking the world by storm, at least the online
world. The big-name networking sites like Myspace and Facebook offer settings for people to
connect with each other. Many businesses are also tapping into the power of this phenomenon
because they can see how popular they are, and they also understand the power of social proof
provided by such sites. The ability to leverage social network sites is an excellent method for
businesses to reach new markets and increase their customer base.
Perhaps you are among the people who didn't think there was enough room for another major player
in social networking, but Google's entrance into the arena is evidence that there is still room for
growth and competition. While may have had a few mis-steps in its short history, they have a reason
for everything that they do. Google+ appears to be a serious contender in the field of social
networking, and it is already starting to get a fair share of users who like what it has to offer.
One of the main things that make Google+ unique is the use of social circles. You put people into
different circles, and then you get to decide what each circle gets to see. For example, you can put
your co-workers in one circle, your family in another, and your spouse in yet another. The only
downside as of right now is that each person can only belong to one circle, but at least you have the
ability to control who sees what.
Google+ also has a chat function which makes communicating with friends easy and enjoyable.
Facebook also has chat, but theirs is limited to only one person at a time. Google+, on the other
hand, is set up so up to 10 people can all chat at the same time. It also has seamless video chat,
which adds to the overall experience and puts the 'social' in 'Google social networking'.
Everything you would expect in a good social networking site is still here, such as games, sharing,
status updates and more. While it may be a bit of a stretch to say Google social networking will
replace Facebook, it would be fair to say that Google+ does things right and is worth checking out.

You are welcome to check out my Google+ page - https://plus.google.com/117353029269253328329


Google - Adsense- Adwords -Keywords & Social Networkhg For Home Businesses

Resource
Republished with author's permission by Elizabeth English http/ILizsWorldprofil com

Check Out -> [Instant Traffic Solution] Suffer from lack of traffic NO More - NEVER
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http //w ww.LizsWorldprofil com Copyright Elizabeth English - 2012 13 of 13

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