A customer centric minded point of view weed out what is unproductive in your business. Achieve new lead generation quality and longevity. Evaluated from an CMO's outside -in review

1. CMO POINT OF VIEW: WHAT’S BROKEN IN YOUR ONLINE MARKETING PROCESS? CMO Point Of View: What’s Broken In Your Online Marketing Process? Lets explore the top seven reasons why your online efforts are failing to meet your goals from a corporate point of view. How can community and content development benefit your organization? Lets discuss what is under your online marketing umbrella and if there are other tools that might help you grow to meet your goals successfully. (Open discussion encouraged) @ElizabethHannan [email_address] Blog: JiveFromTheHive.com Co.: BlueBlazingMedia.com www.linkedin.com/in/ElizabethHannan

4. ONCE UPON A TIME.. IN A FAR AWAY LAND OF FREIGHT LOGISTICS Two Stories: Yours and your Competition

5. ONCE UPON A TIME.. IN A FAR AWAY LAND OF FREIGHT LOGISTICS Reference: http://marketing-case-studies.blogspot.com/2008/11/relax-its-fedex-campaign.html http://www.fundinguniverse.com/company-histories/FedEx-Corporation-Company-History.html Two Stories: Yours and your Competition Circa 71’ – 72’ Two Friends and CEO’s

6. ONCE UPON A TIME.. IN A FAR AWAY LAND OF FREIGHT LOGISTICS Differentiation in CEO’s Goals and Vision Two Stories: Yours and your Competition 2010: (30+ years later) Who is a household name? Who possesses more market value? One believed in a marketing budget ; the other is still debating the value. SBA rents space on FedEX planes to ship freight for their clients

8. WHAT TOOLS ARE UNDER YOUR ONLINE MARKETING TOOLBOX?

10. SETTING REALISTIC GOALS AND OBJECTIVES?

12. COMMUNICATION SYSTEMS: ARE YOU BUILDING SILOS OR NURTURING AN ECOSYSTEM FOR GROWTH LONGEVITY? Slides will be posted at JiveFromTheHive.com & BlueBlazingMedia.com

14. MONITORING, METRICS AND ANALYTICS – ARE YOU PAYING ATTENTION ?

16. YOUR WEBSITE IS FOR HUMANS AND NOT ROBOTS

18. USER EXPERIENCE AND FEEDBACK SYSTEMS

20. FEEDING THE BEAST: FIND YOUR CONTENT AND COMMUNITY SWEET SPOT

23. CMO POINT OF VIEW: WHAT’S BROKEN IN YOUR ONLINE MARKETING PROCESS? CMO Point Of View: What’s Broken In Your Online Marketing Process? Lets explore the top seven reasons why your online efforts are failing to meet your goals from a corporate point of view. How can community and content development benefit your organization? Lets discuss what is under your online marketing umbrella and if there are other tools that might help you grow to meet your goals successfully. (Open discussion encouraged) @ElizabethHannan [email_address] Blog: JiveFromTheHive.com Co.: BlueBlazingMedia.com www.linkedin.com/in/ElizabethHannan

24. Photo Credits: Play Nice ---- Always Show Attribution! http://www.flickr.com/photos/crowdive/90875204/sizes/z/in/photostream/ http://www.altitudeaviation.com.au/images/lightbox/freight_interior.jpg http://www.altitudeaviation.com.au/images/lightbox/freight_interior.jpg http://www.google.com/imgres?imgurl=http://egebhardt.com/images/brandedContent.gif&imgrefurl=http://egebhardt.com/brand.php&h=509&w=450&sz=16&tbnid=CnP7MjfHooBlBM:&tbnh=239&tbnw=211&prev=/images%3Fq%3Dcontent%2Bdiagram&zoom=1&q=content+diagram&usg=__eJaZ1U0OlO_oxfgrKh000OaNmvs=&sa=X&ei=qQfnTKW4D4KusAOxnOCxCw&ved=0CBwQ9QEwAA http://www.flickr.com/photos/mulia/506411151/sizes/z/in/photostream/ http://www.flickr.com/photos/frankieclarke/3184140616/sizes/m/in/photostream/