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Online Marketing Company
Find out more about Ajax Union: www.Ajaxunion.com
Follow Us On Twitter:
twitter.com/AjaxUnion
Like On Facebook:
www.facebook.com/AjaxUnion
Connect On Linkedin:
www.linkedin.com/companies/Ajax-Union
Call Ajax Union:
1-800-594-0444
Gearing Up For The Fourth Quarter:
Online Marketing Webinars
5 Strategies To Make Sure Your
Business Is Ready To Excel
Find out more about our webinars: www.ajaxunion.com/webinar
Subscribe to our webinar
mailing list to be instantly
notified about the latest
webinar schedules!
Your Host: Joe Apfelbaum | CEO
Follow Joe on Twitter:
@JoeApfelbaum
Friend Joe on Facebook:
facebook.com/JoeApfelbaum
Connect With Joe on Linkedin:
http://www.linkedin.com/in/Joe Apfelbaum
Today’s Agenda
• Why is Q4 so important for your
business?
• Website Optimization
• Social Media Review
• AdWords and Analytics
• Email Marketing
• Landing page development
• Q&A
Why is Q4 so important for your business?
• Last chance to get company revenue up
for the year
• Good way to reconnect with your
clients/potentials/leads before the new
fiscal year
• It’s almost the holiday season – people
are looking to buy
Website Optimization
• Straight-forward Homepage
• Organized Categories
• Detailed Products / Services
• Security logos
• Functioning forms
• Call To Action! (above the fold)
• Phone/Email/Livechat Options
eCommerce Websites Specifically:
• Clear Shipping Instructions
• Order Processing Time
• Return Information
Social Media
• Review your social media accounts on Facebook,
Twitter, LinkedIn, Google+, Pinterest, etc.
• Develop a game-plan for the end of the year
• Look over Q3 Analytics and Insights
• See which social media networks are driving the
most traffic to your website
• Optimize what works; ditch what does not
Advertising Campaigns
• Review your website analytics from last year
• What were people searching for to get to your
website?
• Capitalize on those keywords
• Promote your keywords through pay-per-click
advertising
Email Marketing
• Plan email campaigns and design templates for the big
holidays in advance!
• Make sure the important landing pages on your website have
“subscribe” buttons above the fold
• Email your lists consistently and more frequently than in Q3
Landing Pages
• …And work to push
traffic towards those
pages!
• Ask yourself: What
action do I want
visitors to take on my
website?
• Create call-to-action
information,
optimized content,
and functional forms
Quick Recap
• Why is Q4 so important for your business?
• Website Optimization
• Social Media Review
• AdWords and Analytics
• Email Marketing
• Landing page development
• Q&A
SPECIAL BONUS!
Ajax Union Events!
The first 3 people to use code 100WEBINAR get FREE tickets to
our SEO Workshop on September 17th!
Claim your tickets now: http://seopanel718.eventbrite.com/
For more events, visit www.ajaxunion.com/events
Find out more about Ajax Union: www.ajaxunion.com
Questions?
Comments?
Concerns?
Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOU
Going to Implement TODAY?
Online Marketing Company
Find out more about Ajax Union: www.ajaxunion.com
Follow Us On Twitter:
twitter.com/ajaxunion
Like On Facebook:
www.facebook.com/ajaxunion
Connect On Linkedin:
www.linkedin.com/companies/ajax-union
Call Ajax Union:
800-594-0444

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5 Strategies To Make Sure Your Business Is Ready For The Fourth Quarter

  • 1. Online Marketing Company Find out more about Ajax Union: www.Ajaxunion.com Follow Us On Twitter: twitter.com/AjaxUnion Like On Facebook: www.facebook.com/AjaxUnion Connect On Linkedin: www.linkedin.com/companies/Ajax-Union Call Ajax Union: 1-800-594-0444
  • 2. Gearing Up For The Fourth Quarter: Online Marketing Webinars 5 Strategies To Make Sure Your Business Is Ready To Excel
  • 3. Find out more about our webinars: www.ajaxunion.com/webinar Subscribe to our webinar mailing list to be instantly notified about the latest webinar schedules!
  • 4. Your Host: Joe Apfelbaum | CEO Follow Joe on Twitter: @JoeApfelbaum Friend Joe on Facebook: facebook.com/JoeApfelbaum Connect With Joe on Linkedin: http://www.linkedin.com/in/Joe Apfelbaum
  • 5. Today’s Agenda • Why is Q4 so important for your business? • Website Optimization • Social Media Review • AdWords and Analytics • Email Marketing • Landing page development • Q&A
  • 6. Why is Q4 so important for your business? • Last chance to get company revenue up for the year • Good way to reconnect with your clients/potentials/leads before the new fiscal year • It’s almost the holiday season – people are looking to buy
  • 7. Website Optimization • Straight-forward Homepage • Organized Categories • Detailed Products / Services • Security logos • Functioning forms • Call To Action! (above the fold) • Phone/Email/Livechat Options eCommerce Websites Specifically: • Clear Shipping Instructions • Order Processing Time • Return Information
  • 8. Social Media • Review your social media accounts on Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. • Develop a game-plan for the end of the year • Look over Q3 Analytics and Insights • See which social media networks are driving the most traffic to your website • Optimize what works; ditch what does not
  • 9. Advertising Campaigns • Review your website analytics from last year • What were people searching for to get to your website? • Capitalize on those keywords • Promote your keywords through pay-per-click advertising
  • 10. Email Marketing • Plan email campaigns and design templates for the big holidays in advance! • Make sure the important landing pages on your website have “subscribe” buttons above the fold • Email your lists consistently and more frequently than in Q3
  • 11. Landing Pages • …And work to push traffic towards those pages! • Ask yourself: What action do I want visitors to take on my website? • Create call-to-action information, optimized content, and functional forms
  • 12. Quick Recap • Why is Q4 so important for your business? • Website Optimization • Social Media Review • AdWords and Analytics • Email Marketing • Landing page development • Q&A
  • 14. Ajax Union Events! The first 3 people to use code 100WEBINAR get FREE tickets to our SEO Workshop on September 17th! Claim your tickets now: http://seopanel718.eventbrite.com/ For more events, visit www.ajaxunion.com/events
  • 15. Find out more about Ajax Union: www.ajaxunion.com Questions? Comments? Concerns?
  • 16. Thank you! Find out more about Ajax Union: www.ajaxunion.com What Strategies Are YOU Going to Implement TODAY?
  • 17. Online Marketing Company Find out more about Ajax Union: www.ajaxunion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444