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Expanding Your Community's Presence Online with Social Media
1. Expanding
your
Community's
Presence
Online
with
Social
Media
2. Economic Development & Community
Marketing Experience
WHO
WE
WORK
WITH
Website Design
Economic
Development
Community Branding
Organiza3ons
U3lity
Company
ED
Teams
Retail Recruitment Guides
Wayfinding Signage
Chambers
of
Commerce
Target Industry Marketing
Tourism
Social Media & Blogs
Downtown
Redevelopment
Content Development
Main
Street
Programs
PowerPoint Presentations
Local
Governments
E-Newsletters
Na3onal
Heritage
Areas
Graphic Design
3. ?
Why is having a strong
online presence for your
community important?
4. The vast majority of
research to narrow
down a list of potential
sites is done online.
5. !
If you haven’t made a
commitment to provide a
great website and actively
use social media, you are
missing the boat.
7. What can you talk about?
Industry announcements
New business startups/entrepreneurship
Workforce programs and education
Company profiles
Local business news
Unemployment updates and related reports
Share blogs, videos, photos
Learn from organizations featured in this
presentation
8. LinkedIn
If nothing else, participate here
Broad reach beyond local market
This is your top business networking
tool, without having to travel to a
conference or other networking
event at a distance
Participate daily - or weekly at a
minimum
9. Make sure all key employees have
profiles and actively build connections
10.
11.
12.
13.
14.
15.
16. Search for and actively participate in
industry groups locally, nationally,
internationally
26. Twitter
Rapidly growing in importance
Young professionals
Tech Savvy participants
Broad reach beyond local market
Participate daily or multiple times
per day
30. Using # and @
Use @ to mention an organization or
individual by name – this shows up in
their feed (and is very desirable)
@RedSageAL or @EllenDidier
Use # to highlight topics to show up in
searches such as #EconDev
#SiteSelection or #Branding
43. Facebook
Engagement and relationship building
with your local market primarily
More personal, informal and friendly
Know your goals for using this:
Top of mind in local market
Sharing local business news, or building
support for a local issue
Cross sharing/SEO opportunity
46. Google+
Very small (but growing)
audience
At a minimum, duplicate the posts
you are posting to Facebook or
Twitter
Cleaner navigation than Facebook –
almost works like a micro-site with
social media engagement
49. Blogging
Terrific opportunity to give your
take on local news and trends –
plus this is the best way to:
create new personalized content to
share across web and all channels
Drive traffic to your website
Increase the odds you will show up in
search engines – awesome SEO tool
50. Blogging
Personal thoughts about current
news or situation
Keep short – 1 paragraph is fine
Best is at least once a week, but
even a well maintained once a
month blog is better than most
communities pull off
51. Blog Topics
New business announcements
Career tech education locally
Expansions – and why
Entrepreneurship
Local business resources
New regulations
Top jobs locally
Etc.
52. Blog Software
Part of your website
Blogger
Blogspot
Wordpress
Doesn’t really matter what you use
as long as you are sharing and
promoting your blog
53.
54.
55.
56.
57. YouTube
Highly recommend starting to
incorporate video into your
efforts, if you are not already
doing this
58. Greenville, SC
http://www.youtube.com/gogadc
About GADC video
Industry profiles
Testimonial videos from young
professionals
61. Choosing How to Participate
Choose how and where to participate:
What do you have time to be consistent
with? (Don’t start a blog if you aren’t
committed to keeping it going)
Give it time: You won’t see results
overnight, be patient and be consistent
62. Carve out time:
Devote a realistic amount of time for social
media each week – half hour a day? One
hour a week?
Make it a priority and be committed to it
Scale back and focus on one thing if time
is an issue
Don’t forget to take the time to plan in
advance
63. Build a process
Add an agenda item to a weekly or
monthly meeting: what should we blog
about this week? What is going on that we
want to talk about in social media?
Decide what topics you’ll cover: use an
editorial calendar to keep things organized
but make sure you build in flexibility too
64. Share the load:
Encourage ideas from employees or
members of your organization
Give others a chance to create blogs,
posts, videos, photos, and more
Share the floor with other industry experts
and guests
You don’t have to create everything –
retweet and share other’s posts
69. Growing your audience:
Follow to be followed
Follow industry leaders on social media and
on their blogs
Promote those already championing for you
Be an active follower by retweeting, sharing,
and commenting
Actively participate in LinkedIn Groups
Continuously find and add LinkedIn
connections
70. Give it time!
It can take up to a year of diligent work to
see the results of a good social media
participation
71. What’s the point?
Make Connections!!!
Online Networking!!!
Spread News!!!
Discuss Trends!!!
Educate!!!
Engage Stakeholders!!!
Economic Development is a relationship
business when it comes to closing deals
72. Don’t forget to promote social
media engagement
Links and feeds on your website
Icons on your business cards and print
materials
Actively promote and link to from e-
newsletters
Anywhere you market yourself – make
sure you are promoting social media
73. Thank you!
Ellen Didier, President
Red Sage Communications, Inc.
www.RedSageOnline.com
Stop by my booth!
#RedSageCar #EDAA2013
facebook.com/redsage twitter.com/ellendidier linkedin.com/in/
ellendidier