1. @Elleinthecity, @Lizz_Porter
L I Z Z P O R T E R
S O C I A L M E D I A M A N A G E R , L I F E 3 6 0
@ L I Z Z _ P O R T E R
E L L E N G E R S T E I N
V P , S A L E S M A R K E T I N G , B L O G H E R
@ E L L E I N T H E C I T Y
From Blogger To Boardroom:
Using Your Social Media Skills to
Land a Corporate Job
#TypeACon

2. @elleinthecity,@lizz_porter
Agenda
#TypeACon
 Making the Move – Is a Corporate Job Right For You?
 Creating a Target List - Ready
 Branding of You - Aim
 Networking and Conducting Your Search - Fire

3. @elleinthecity,@lizz_porter
The Corporate Life
#TypeACon
 Is a corporate job right for you?
 Not everyone is an entrepreneur
 Know your temperament, don’t feel like a failure if you pursue this path
 Advantages of working for the man (or woman)*:
 Benefits
 Regular pay
 Social aspects of work life (HUMAN INTERACTION!)
 “Validated” and varied experiences
 Stability
*Your Mileage May Vary

4. @elleinthecity,@lizz_porter
Targeting
#TypeACon
Write down a list of everything you would want in your
next job
 Geographic – “NYC above 14th street”; “Atlanta metro”,
“Buckhead. Nothing but Buckhead.”
 Industry – Media, Technology, “not Pharma”, Consumer
Goods
 Job Title – Social Media Specialist, Community Manager,
Marketing
 Companies – think about companies you’ve worked with as a
blogger – would you want to work there?
What do you like to do? What are you good at?

5. @elleinthecity,@lizz_porter
Branding of You
#TypeACon
 Looking at your targets, what do you have to offer?
What have you done in your social media/blogging life
that could apply?
 What are your strengths? Know them. OWN THEM.
 Analyzing Metrics (are you a Data Nerd?)
 Community building (People…people who need people…)
 Copywriting (Don Draper eat your heart out)
 Content Creation (We still blog!)
 Graphic Design
 Photography (even just as a hobby)
 Event Planning

6. @elleinthecity,@lizz_porter
Networking and Conducting Your Search
#TypeACon
 Social isn’t always a department, figure out who to
talk to
 Find orgs w/ a voice that matches yours, relevant to
your niche/demographic
 Job listings: Learn how your skills translate to
“corporate speak” to find good matches
 Don’t discount Informational Interviews – coffee
time
 Make LinkedIn your BEYOTCH

7. @elleinthecity,@lizz_porter
What If?
#TypeACon
 I’m changing industries and my job experience isn’t
relevant to what I want to do?
 I’ve taken time off to raise my family and have an
employment gap?
 I’ve been working with companies as a brand
ambassador, now I want to be employed by them.
There are many ways to market your non-traditional
experience to a potential employer!

8. @elleinthecity,@lizz_porter
Lizz’s Resume
#TypeACon

9. @elleinthecity,@lizz_porter
Ellen’s LinkedIn Profile
#TypeACon

10. @elleinthecity,@lizz_porter
Questions?
#TypeACon
THANK YOU!!!