DOn't know a meme from a gif. This presentation gives you a social lay of the land and tools to navigate it successfully.

1. Social Media 101
A Crash Course On The Basics From
Facebook To Twitter And Beyond

3. Agenda
• The Lingo
• The Platforms
• The Plan
• The Tools

4. THE LINGO
The Basics

5. Selfies, Retweets , Hashtags, Gifs, Memes, Interactions,
Followers, Insights, Mentions, Amplify, R e a c h ,
Engagement, API’s, Conversation,Authenticity,
Trolls, Transparency, Advocates, influencers, Bloggers,
Tweets, Posts, Embed, Conversion, ROI, Analytics,
Community manager, Likes, Comments, Shares,
Fans, Integration

7. Selfies, Retweets , Hashtags, Gifs, Memes, Interactions,
Followers, Insights, Mentions, Amplify, R e a c h ,
Engagement, API’s, Conversation,Authenticity,
Trolls, Transparency, Advocates, influencers, Bloggers,
Tweets, Posts, Embed, Analytics, Conversion, ROI,
Community manager, Likes, Comments, Shares,
Fans, Integration

8. THE USERS
The Basics

9. 72 Percent of U.S.
Adults Use Social
Networks - up
800% since 2005
Source: Pew Research 2013

10. And all social
users don’t look
like this
Source: Pew Research 2013

11. 78% of adults 30-
49 are social
Source: Pew Research 2013

12. 60% of adults 50-
64 are social
Source: Pew Research 2013

13. Women are more
social than men;
74% percent to
70%
Source: Pew Research 2013

14. Why should you
be on social
media?
That’s where
your customers
are.

15. THE PLATFORMS
The Basics

16. Big Social

17. Facebook: The Friends And
Family Network

18. Twitter: The What’s Up Network

19. Linkedin: The Business Network

20. Pinterest: The Inspiration Network

21. Google+: The Google Network

22. Smaller Social

23. YouTube: The Video Network

24. Instagram: The Picture Filter Network

25. Vine: The 6 Second Network

26. Tumblr: The Curator Network

27. Slideshare: The Powerpoint Network

28. Blogs: The You Network

30. THE PLAN
The Basics

31. The 4 C’s
• Clarity
• Consistency
• Creativity
• Commitment

32. Clarity
• Objective
– Awareness
– Sales
– Research
– Customer service
• Measurement
• Budget

33. Consistency
• Your image
• Your personality
• Your presence

34. Creativity
• Get creative with your
content
• Make sure its
relevant, engaging,
memorable and
actionable

35. Commitment
• Posting regularly
• Engaging authentically
(a two way
conversation)
• Measuring often
• Making adjustments
• Rinse and repeat

36. THE TOOLS
The Basics

37. Social Listening
• Tweetdeck
• Social Mention
• Google alerts
• Statigram
• Social Bakers
• Shoutlet
• Brandwatch
• Sysamos

38. Social Management
• Hootesuite
• Social Oomph
• Platform schedulers
• Buffer
• Radian 6

39. Social Measurement
• Platform Insights
• Google Analytics
• Social Bakers
• Shoutlet
• Brandwatch
• Sysamos

40. Social Resources
• Social Media Examiner
• Mari Smith
• Amy Porterfield
• Social Media Today

41. Questions

42. Thank You