This is a powerpoint I created explaining the different types of research I can undertake and how I used some of them researching horror audiences.

1. METHODS TO GAIN TARGET AUDIENCE FOR OUR
HORROR TRAILERS.

2.  In the broadest sense of the word, the definition of
research includes any gathering of
data, information, opinions and facts for the
advancement of knowledge

3. Result type
Definition
Examples
Quantitative
The statistical
amount of
research
accumulated
(numerical)
Multiple choice
questions
Closed
questions
Questionnaires
Survey
Numerical
results
Qualitative
Personal and
actual response.
Opinions based
on solid
contextual
research
Interviews
Focus groups
Reviews
Observation

4.  Questionnaire 16-19 year olds
25-35 year olds
• Reaction video and focus group

5. Questionnaire –
(tally)
Horror; genre, films and posters
16-19 year olds
What’s your favourite
genre of film?
Horror 2
Comedy 2
Romantic comedy 3
Science-fiction 1
Action 2
Other 0
Do you like horror?
Yes 6
No 4
Other 0
Do horror films scare
Yes 7
you?
No 3
Other 0
What make you scared? The unknown 3
Ghosts 3
Blood and gore 1
Knives 0
Masks 0
Sound 2
Other 1
How many horror films
have you seen before?
1-5 0
6-10 1
11-15 5
16-20 2
21-25 0
30+ 2
What do you look for in a Sound 4
horror film? What makes Speed/Pace 1
you most scared about
Content 2
them?
Speech 0
Visual 2
What do you look for in a Sound 1
horror trailer?
Speed 2
Content 3
Speech 1
Visual 2
Text 1
What do you look for in a Colours 2
horror poster?
Blood 0
Text 2
Font 1
Images 5
Other 0
What classification would U 0
you most likely watch?
PG 0
12A/12 3
15 5
18+ 2

6. Questionnaire –
(tally)
Horror; genre, films and posters
25-35 year olds
What’s your favourite genre
of film?
Do you like horror?
Horror 3
Comedy 2
Romantic comedy 3
Science-fiction 0
Action 1
Other 1
How many horror films have
you seen before?
1-5 1
6-10 2
11-15 1
16-20 2
21-25 1
30+ 3
What do you look for in a
horror film? What makes you
most scared about them?
Sound 5
Speed/Pace 0
Content 2
Speech 0
Visual 3
What do you look for in a
horror trailer?
Sound 0
Speed/Pace 3
Content 3
Speech 2
Visual 2
Text 0
What do you look for in a
horror poster?
Colours 3
Blood 1
Text 2
Font 1
Images 3
Other 0
What classification would you
most likely watch?
U
PG
12A/12
15
18+ 10
Yes 6
No 4
Other 0
Do horror films scare you?
Yes 8
No 2
Other 0
What make you scared?
The unknown 3
Ghosts 1
Blood and gore 1
Knives 0
Masks 2
Sound 2
Other 1