task 2c

1. RESEARCH TASK 2C:
ANALYSIS OF DOUBLE
PAGE SPREAD

2. Main Image
The main image is seen in half of the double page spread and
anchors the article. Dizzee rascal is seen in a medium shot
however does not use direct address, this entices the audience
to know what he is looking at and adds a sense of mystery and
rebellion to the double page spread. Dizzee’s body language
and clothing also connotes young, unique lookings, however
stereotypically aiming towards those who like rap and have an
interest in this type of fashion. However, this also attracts those
who ae not interested as the celebrity endorsement promotes
this fashion sense and may encourage fans to copy his choice of
clothing. His clothes also follow the colour scheme of the
magazine NME itself, creating a positive vibe for the magazine is
Dizzee is wearing their colours. The mise-en-scene which can be
seen behind the model shows more graffiti likewise to the front
cover; again making it relatable to the young target audience. By
using graffiti it adds excitement to th target audience due to
something they are likely to be interested or encouraged by.

3. Smaller Image/Props
The smaller images show empty beer bottles and a radio placed.
This helps associate with the target audience as teenagers/young
adults are stereotypically known for heavy drinking and playing
extremely loud music. This then creates a relationship between the
artist, target audience and magazine itself due to being able to
relate to each other and NME using specific features to engage the
audience.
Drop capital
A drop capital is used in order to draw attention to the article from
the reader. The large capital starts the article, creating excitement
and dramatic affects for the target audience encouraging them to
read on. This is a convention which most magazines would use as
this is a feature that helps gain attention of the reader.

4. Headline
The headline which is used with the double page
spread “From Tags to Riches” is a play on words
from the phrase ‘from rags to richies’. This is a
denotation explaining that the article will be able
Dizzee Rascal looking back on his life. Tagging is
something which is stereotypically associated with
young people and is something which they would
understand, for this reason it has been included in
thr main headline as this will attract the reader. Both
the words ‘tags’ and ‘riches’ are seen in larger font,
showing the emphasis on the word meaning and
showing the impact on Dizzees life from start to
finish. The headline could also be an
encouragement of the young audience that
anything is possible, making them likely to want to
read how Dizzee did this creating an iconic feel.

5. Layout
The layout of the magazine shows the main
image being placed on one side, with the article
on the other, including 4 columns of writing. This
is a typical convention of magazine, and the clear
structure allows the reader to understand and
enjoy the article without any issues. We are also
able to see the date, masthead and issue number
this shows consistency throughout the magazine.
This makes the reader feel they reading a
professional magazine which is well organised
and efficient.