1. The Marketing Mix & Market
Research. Analysis of uses in the
Music Industry.
Cd manufacturing
Ryan Monshall

2. • CD Manufacturers, replicate in mass quantities
of commercial CDs, Dvds and vinyls.

3. Price factors
• Each disk is priced depending on what the customer is asking, for example
if the customer wants a disk without any images on it, the disk will be
cheaper than a disk with a bright coloured picture on it.
• Another factor of it is machinery cost, man labour and materials.
• Also promotion. Whether they are going to promote the cd themselves or
pay others to promote it.
• One other price factor is its target audience. For example a teenager isnt
going to pay for than £15 for a cd.

4. Promotion
• Most cd manufacturers wont promote a cd,
they will pay someone else to.
• Some will however by advertise the cd in
specialised magazines. Eg a metal band
promote their cd in the rock magazine
Kerrang!

5. Place
• Cd manufacturers set up their companies
online so its quick and easy to access. This is
also a good cheap way to sell their products
and advertise.
• Also they can sell in magazines or batch orders
on the phone

6. Target Market
• This will be labels as this is a steady source of
business. Smaller companies may market
themselves to smaller labels.

7. Market research
• They check how much other companies are
charging per cd and how much profit they are
making.
• They also check with their target audience what
they prefer eg cd sleeves or cases.
• They also research demand, who would want
their product, how many they want, and how
much for.
• Also they check how other bands are selling and
try their techniques.