The document discusses different types of music videos and conventions seen in them. It identifies videos as being performance based like "Treasure" by Bruno Mars, narrative based like "Feel so Close" by Calvin Harris, or concept based like "Can't Stop" by Red Hot Chili Peppers. It also mentions other conventions like dance routines in boy/girl bands, stage performances with elaborate lighting, illustrative concepts showing a story, and the use of close-ups of the singer or instruments.

1. Key Codes & Conventions
(Andrew Goodwin 1992 Dancing in the
Distraction Factory

2.  MTV – Launched in 1997, MTV created a website
allowing the public to view and listen to music
videos, as well as seeing what songs are currently in
the charts. You can also view songs and artists under
different genres.
 YouTube – YouTube is my main source for viewing
music videos, and, as well as MTV, YouTube is also an
easily accessible internet site where I can view any
kind of music videos which are, and have been, in the
charts.

3.  Performance based:
Bruno Mars – Treasure
 Narrative based:
Calvin Harris – Feel so Close

4.  Concept based:
Red Hot Chili Peppers –
Can’t Stop

5.  Dance routines in girl/boy bands:
Geri Halliwell – It’s Raining Men
 Stage performance, extravagant light shows, outlandish
behaviour in metal video:
Royal Republic – Underwear

6.  Illustrative:
Gorillaz – Feel Good
www.youtube.com/watch?v=Rwsi1aIGWKM
 Amplifying:
Christina Aguilera – Beautiful
www.youtube.com/watch?v=aoYEQgG4-JY

7.  Contradicting:
Kings Of Leon – Wait for Me
www.youtube.com/watch?v=ltGRQJJ5WiU

8.  Cutting to the beat:
Avicii – You Make Me
 Chorus & repetition:
Alesha Dixon – The Boy Does Nothing

9.  Vocals with close-ups of singer:
Ellie Goulding - Burn
 Instrumental with close-ups of performance:
U2 – Beautiful Day

10.  The record label needs to sell the artist close-ups of the artist:
 The artist may have a distinctive visual style:

12.  Screens within screens, cameras, telescopes
 Voyeuristic treatment of the female body:
Miley Cyrus – Wrecking Ball

13.  Camerawork, costume, dance, framing imply sexualized
display:

14.  To films: Ashanti and Ja Rule use borrowed power from the film
Grease
 To TV programmes

15.  To other music videos
 To other genres:
Bjork – Human Behaviour