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Semantic analysis of travel reviews to understand feelings   Sept 17 th , 2007 "Don't cry for me, Google"   Let me tell you...I would highly recommend that unless you are a party animal, a heavy drinker I would not  let my dog  to search  at Google  My dog is better behaved than most kids I saw in this hotel I ate a 3.5 pound lobster for just $16.99 at the seafood restaurant inside the hotel which is the only thing I felt good about. Boris Galitsky Kango.com
Conventional search engines ,[object Object],[object Object],[object Object],[object Object],Horizontal (about everything) By using domain knowledge (ontology)
Ontologies for vertical search ,[object Object],[object Object],[object Object],[object Object],Dive  in  Monterey activity Relationship = ‘performed at’ location dive - boat dive - lesson dive – deep - oxygen
To recommend a product ,[object Object],[object Object],a search engine must not only "understand" the features of products such as  a hotel close to outdoor activities ,  but also feeling of people about these products like  not impressed with a view but nice for guys' getaway .   It is not a recommendation opposite is understood
To handle recommendation queries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding sarcastic expressions ,[object Object],Not clean => Dogs are not allowed =>
Technology: using semantic templates
A traveler profile Confidential - Contains Trade Secrets
Positive and negative sentiments Confidential - Contains Trade Secrets
Overview: we understand facts and feelings about travel products and pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Dont Cry for me Google: Semantic Analysis Of Travel Reviews to Understand Feelings

  • 1. Semantic analysis of travel reviews to understand feelings  Sept 17 th , 2007 "Don't cry for me, Google"  Let me tell you...I would highly recommend that unless you are a party animal, a heavy drinker I would not let my dog to search at Google My dog is better behaved than most kids I saw in this hotel I ate a 3.5 pound lobster for just $16.99 at the seafood restaurant inside the hotel which is the only thing I felt good about. Boris Galitsky Kango.com
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8. A traveler profile Confidential - Contains Trade Secrets
  • 9. Positive and negative sentiments Confidential - Contains Trade Secrets
  • 10.