Presentation on Twitter and what it means for businesses

2. Twitter..? What's that?

3. It's.... a web site a service a piece of software a data feed …rolled into one

5. Twitter is free to use

6. So how will it help my business?

7. Introduction

8. I'm Ellis

9. I co-own a technical authoring company near London called Cherryleaf

10. We've no connection with Twitter I'm just a Twitter user

11. So let me tell you how you can use Twitter in your business

12. Let's explain what it is

13. You use it to send messages to people & You use it to receive messages from people

14. Type your message here

15. Here are my list of messages received

16. It's a bit like blogging and it's a bit like text messaging

17. You're limited to 140 characters You can also send and receive Twitter messages on your mobile - via SMS text messages

18. You only receive messages from the people you choose to follow

19. Likewise, people must choose to follow you (i.e. receive your messages)‏

20. So where's the business use?

21. Researching People, Trends and Markets

22. You can follow people you admire, and discover...

23. ...what they are doing You can follow people you admire, and discover...

24. ...what they are looking at today You can follow people you admire, and discover...

25. You can follow people you admire, and discover... ...who they're following

26. ...to learn about new “stuff” before others do You can follow people...

27. ...to become an expert in your field You can follow people...

28. click “follow”

29. and..

30. You can get an alert each time someone posts using a particular word or phrase (e.g. track “small business")‏

31. For example Here are messages where people have used the words “guide” or “manual”

32. I receive these alerts in GoogleTalk For example Here are messages where people have used the words “guide” or “manual”

33. They could be useful people for me to contact For example Here are messages where people have used the words “guide” or “manual”

34. You can use it to source suppliers

35. There are other sites and software that let you get more out of Twitter

36. Twist allows you to compare the popularity of words used in Twitter messages....

37. ...which could be useful for Search Engine Optimisation Twist allows you to compare the popularity of words used in Twitter messages...

38. Floort.com allows you to carry out surveys and opinion polls

39. Communicating with people

40. You can tell people all the things you are doing quickly and easily

41. You can use desktop applications to send and receive your messages

42. You can use your mobile phone too

43. For example Our contractors can receive details of new opportunities on their mobile phone via Twitter generated text messages It's free!

44. There are even Web sites where you can send audio, video and data files to your Twitter contacts

45. You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter

46. You can set up Twitter so your blogs on your web site get reposted to Twitter and sent to all the people following you on Twitter My blog… ..gets republished as a Twitter message

47. You can make your Twitter posts appear in lots of different places

48. Here is my Twitter feed on the Cherryleaf Web site

49. It means there's always new content on our site.. ...which visitors (including Google) like Here is my Twitter feed on the Cherryleaf Web site

50. Here are my Twitter posts on our Web site You can present an image of a busy, active site (and business)‏

51. Here are my Twitter posts on my Ecademy social network profile You can do the same thing on Facebook

52. You can send and receive Twitter messages using Skype

53. Twemes.com can used for reporting on a live event - such as a conference

54. Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference

55. & Twemes aggregates them onto a Web page Twemes.com can used for reporting on a live event - such as a conference Delegates and speakers post Twitter messages during the conference

56. Twitter could be useful for internal business communication

57. Telling people where you are As an alternative to email Telling people what you are doing

58. You can load your messages into your calender, and...

59. You can load your messages into your calender, and... Archive your messages Review a sequence of events Track your time

60. Review

61. That's some of the business related things you can do with Twitter

62. 1. It's great for research 2. It's a quick and easy way to communicate, even on the move 3. It could be useful for internal communication too

63. Links www.twitter.com www.twistory.net www.google.com/talk twist.flaptor.com www.twittown.com/twitter4skype

64. Links www.chrisfinke.com/twitslikeme twiddeo.com twitpic.com www.tweet-r.com www.twhirl.org

65. Feedback? www.cherryleaf.com [email_address] www.twitter.com/ellispratt