Ann Marie and Ed Mayuga's Presentation to the Right Management Fast Trac class - August 21, 2009

1. Who Am I? My name is Ann Marie Mayuga I own a PR and marketing consulting firm My work experience includes agency experience Fleishman-Hillard, General American, and MetLife are companies that I have worked for I have been in your position, “in between opportunities”, trying to figure out my next step

2. Who Am I? My name is Ed Mayuga Sales & Marketing Director for AMM Communications, LLC Experience as a management consultant 10 years in the pharmaceutical industry in sales and in management for Abbott Laboratories, Parke Davis and Pfizer 5 years in the transportation and logistics business working for United Parcel Service I trained salespeople on effective networking and have adapted these concepts for my consulting practice

3. Do-it-Yourself Marketing Right Management, FastTrac Program Ann Marie Mayuga, Principal Ed Mayuga, Sales & Marketing Director AMM Communications, LLC August 21, 2009

4. Marketing building blocks: Define you product / service Define your audience / clients / customers Define your messages Define how you will consistently reach clients / customers What is your elevator speech?

5. What is Your Billable Time Worth? There are approximately 2080 working hours per year A high-performer will earn a minimum of $100k annually $100k/2080 = $48.07 per hour (or $8.01 for every 10 minutes) Consultants find it very challenging to bill 40 hours per week, especially when self-marketing

6. Creative and cost-effective marketing: Networking Create a Web site Referrals from clients Blast emails, newsletters Public relations Social media

7. A good brand will: Deliver the message Confirm your credibility Connect with target prospects Motivate the buyer Solidify user loyalty

8. Social networking*: Advantages Connect with lots of new people Get the word out without an intermediary Establish yourself as expert in your field Connect with clients Disadvantages Can consume lots of time Most connections don’t amount to paying clients *Credit: “Strategies: Which social networking site is best for your small business?” by Rhonda Abrams, May 15, 2009, USAToday.

9. Types of social networking: – 140 characters; establish a base of followers. Quick hits. (@ammayuga; @elmayuga). – Focused on helping professionals connect. Blogging – WordPress, Blogger, Tumblr, etc. (Facebook) – Social networking site for family and friends. Use to create business fan page. – Site is all videos. Good idea to post video of your products for prospects. Check out our website and blog: www.ammcommunications.com

10. Develop a marketing budget: Determine how much you can spend Identify marketing strategies Break strategies into priorities Estimate cost for each priority Create the budget according to your priorities

11. Lessons learned since June 1, 2008: Plan, implement and GO! Wake up with a purpose each day Difference between a network and an active network Working for yourself vs. someone else means you never fully relax It’s a slow build = Marketing is done everyday

12. Resources The Go-Giver by Bob Burg and John David Mann. www.thegogiver.com/blog/index.php Guerrilla P.R. 2.0: Wage the Effective Publicity Campaign without Going Broke by Michael Levine Entrepreneur www.entrepreneur.com/ St. Louis Business Journal www.stlouis.bizjournals.com/stlouis/ St. Louis Small Business Monthly www.sbon.com