Rohan Jaitley: Central Gov't Standing Counsel for Justice
The New Philanthropists: Fundraising with Diverse Communities
1. latino marketing & communications
The New Philanthropists: 1105 North Lamar
Austin, Texas 78703
Fundraising with v/f (512) 501-4971
site: www.cultural-strategies.com
blog: www.hispanictrending.net
Diverse Communities
9. culturalstrategies
The
Opportunity!
Authen0c
Leadership
that
goes
beyond
tokenism
Fundraising
Opportuni0es
that
have
gone
un-‐tapped
Increased
Awareness
to
and
relevance
in
a
growing
mul0cultural
Texas
11. culturalstrategies
H-E-B workers pledge $1 million to United Way
Employees from 54 H-E-B stores in Central Texas counties
pledged more than $1 million to the annual United Way Capital
Area campaign.
Radio listeners raise $160K for Dell children’s hospital
Dell’s Children’s Medical Center raises $160,000 with a
partnership with Border Media stations La Ley, 98.9 FM, and
Digital 92.5
Hispanic Giving Circle, FuturoFund Austin raises $125,000
FuturoFund Austin, a Latino giving circle is a collective effort to
engage the Hispanic community through philanthropy and
leadership. Over the last two years, Futuro Fund has raised
$125,000.
13. culturalstrategies
Values
• Authenticity – Being true to yourself
and to your community; commitment
to your character.
• Innovation – Always learning; being
creative and finding new solutions to
problems.
• Collaboration – Bringing people
together; working together for the
common good.
14. culturalstrategies
AUTHENTICITY
Being true to yourself and to your
community; commitment to your
character.
Essential elements
• Engage with honesty
• Let words and actions reflect the
reality of others
• Genuinely listen to the community
• Have the community’s best interest at
heart
• Seek to understand
• Walk the talk
15. culturalstrategies
INNOVATION
Always learning; being creative and
finding new solutions to problems.
Essential elements
• More than thinking out of the box
• Be inclusive
• Be relevant
• Be culturally aware
• Fill the void
• Connect the dots
• Understand the big picture and the
small picture
• 99% perspiration and 1% inspiration
16. culturalstrategies
COLLABORATION
Bringing people together; working
together for the common good..
Essential elements
• Know and understand the community
landscape
• Understand the strengths and
challenges of the community
• Know the people invested in the issues
• Know the formal/informal and thought
leaders
• Seek to collaborate rather than
compete; to enhance rather than
reinvent.
17. culturalstrategies
Principles
Engage - Share your experience. Discuss viewpoints.
Respect others.
Educate - Learn the issues. Acquire new skills. Know your
community.
Volunteer - Give an hour. Give a Saturday. Give your best.
Advocate - Champion a cause. Stay informed. Raise
Awareness. Find your voice.
Give - Research. Understand. Invest.
Lead - Influence others. Open doors. Create systemic
change.
18. culturalstrategies
Think you KNOW what your donors think?
How about asking them.
Focus Groups Don’t Lie
Celeste Guzman Mendoza
Chief Development Officer
University of Texas Press
19. culturalstrategies
Latino Engagement Framework
• Latino Engagement is a process of
building community, relationships, & trust
with Latino communities.
• Latino Engagement utilizes authentic
engagement strategies that create
advocates for people, neighborhoods &
issues within communities.
• It is an inclusive, innovative & culturally
relevant approach that informs, educates,
engages & strengthens communities.
• 4 T’s: Time, Talent, Treasure and Trust
20. culturalstrategies
Doors
Activities
Family Family
Ayuda al
Culture School Church
Projimo
Faith Work
21. culturalstrategies
Latino Profiles
• Tribes
• Social groups
• Natural
• Associate with like-minded and/or
people we feel comfortable with
• Professional and personal
• Families
• In-person and online
23. culturalstrategies
Latino Profiles: Tejanos
• History
• Community connectedness
• Rally around Tejano heritage and
music
• Acknowledgement
24. culturalstrategies
Latino Profiles: Immigrants
• Rely on family for personal and
business matters
• Church
• Traditional entrepreneurs
• Trust in fewer individuals/groups
• Word of mouth
• Trust Spanish Media
26. culturalstrategies
Latino Profiles:
Jessika Duarte-Gomez
• Born in Venezuela, Jessika
has made the US her home
since she was ten, allowing
her to develop a bicultural
identity that goes beyond just
easily shifting from English to
Español.
• Listens to NPR and loves The
Daily Show
• Cultural Anthropologists and
cares about clients and
nonprofits
27. culturalstrategies
Latino Profiles:
Paulina Artieda
• Made a career out of her passion,
creativity
• Explores different cultures
• Listens to everything from hip-hop to
Spanish alternative
• Creates her own trends
• Reads biographies and Gabriel García
Márquez
• Tweets and listens to Radio Arte
• Loves a bargain but doesn't mind
indulging on price when the quality is
there
• Trilingual - English, Spanish and
Spanglish
28. culturalstrategies
Engagement Strategies
– Start Today!
– Connect with the culture.
– Build relationships.
– Be a resource.
– Understand your market.
– Make your organizational brand multicultural friendly.
– Go to the people.
– Be committed.
29. culturalstrategies
Resources
Latino Philanthropy Literature Review
http://www.philanthropy.org/programs/literature_reviews/latino_lit_review.pdf
A comprehensive look at Latino philanthropy in the U.S., that includes historical
information about some of the major Latino communities in the U.S., reasons
Latinos give to nonprofit organizations, and a list of some of the nonprofits that
receive the most funding from Latinos.
Latino Philanthropy: Expanding U.S. Models of Giving and Civic Participation
http://www.cof.org/files/Documents/Publications/Cultures_of_Caring/latino.pdf
ORGANIZATIONS DEDICATED TO THE STUDY AND ENHANCEMENT OF LATINO
PHILANTHROPY
Hispanics in Philanthropy Online
http://www.hiponline.org/home/about+hip
National Latino Funds Alliance
http://www.hispanicfederation.org/index.php?
option=com_content&view=article&id=42&Itemid=75
