1. Healthy Partnerships
Through Patient & Provider Education & Engagement
ESTHER MAKI RN, MS, PHN, CHES
612.861.2909
emakiedu@gmail.com
PROFESSIONAL OBJECTIVE
Nurse Educator/Communication Designer desires opportunity to develop science-based health provider training
and patient-centered education/communication resources to improve patient-provider partnerships. Licensed
registered nurse, certified health promotion specialist, distance learning design and public health nurse certification.
SKILLS SUMMARY
Proven track record leading, conceptualizing, developing, implementing, and evaluating innovative and effective
health education, training, and communication products and programs for health care providers and consumers.
 Developed and delivered provider training and consumer education in acute care, managed care, public health,
business, government and community college and university settings.
 Coordinated communication and media campaign design research, development, and evaluation. Includes web
site, online social networking, print, radio, television, bus side venues and guerilla marketing strategies.
 Lead print and multi-media publications and educational curriculum project research, needs assessment, design
formative and summative evaluation, and production.
 Skilled project planner and coordinator for projects involving audience needs assessment, research, testing,
production.
 Excellent research, analysis, presentation, informational and persuasive writing skills.
 Strong collaboration skills with consumers, researchers, content experts, media planners, creative designers.
 Knowledge of e-health and distance learning technologies.
 Demonstrated commitment to science-based practice, patient centered care, continuous learning, and multi-
disciplinary collaboration.
 Strategic thinker, innovative and resourceful self-starter.
 Proficient in internet research and use of Microsoft Word software: Microsoft Word; PowerPoint; Access
and Excel
EXPERT KNOWLEDGE
Motivational Interviewing for health behavior change and risk reduction
Distance learning design
Competency based provider continuing education design
Consumer education design for risk reduction, disease management and self-care
Social marketing for health consumer engagement design
Women’s health, alcohol abuse, stress management
CREDENTIALS AND EDUCATION
M.S., Health Education, University of Illinois, Champaign IL
B.S., Nursing, Northern Illinois University, DeKalb IL, Graduated Magna Cum Laude
Registered Professional Nurse, MN
Certified Public Health Nurse, MN
Certified Health Education Specialist, National Commission for Health Education Credentialing, Inc. 2008
Certificate in Distance Education, University of Wisconsin, Madison WI, 2009
AWARDS
Graduated Magna Cum Laude, Northern Illinois University, DeKalb IL
University of Wisconsin Madison, Distance Education Certificate Program scholarship, 2008
Silver National Health Information Awards, for the Minnesota Department of Health FAS Campaign, 2002
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2. Healthy Partnerships
Through Patient & Provider Education & Engagement
PROFESSIONAL ACHIEVEMENTS
Health Behavior Change & Risk Reduction Products & Services
 Researched and designed best practice protocols and member engagement through motivational interviewing
for phone-based nurse case management. (Blue Cross Blue Shield of MN)
 Lead team to design, deliver, and evaluate a statewide self-guided change intervention for women and alcohol
abuse. Program content designed on principles of motivational interviewing. Program included incentive plan
and was delivered via website, phone, mail, email. (MN Department of Health.)
 Researched content and wrote personal risk assessment tools, feedback messaging, self-guided change
workbooks, print and web resources, and incentives. (MN Department of Health, Park Nicollet, Preferred
One)
 Provided consultative support to 3M corporate Employee Assistance Program to design and deliver employee
training on alcohol abuse. (Park Nicollet)
 Developed and marketed health promotion classes for 200,000 HMO members offered in clinic, community,
and worksite locations. (HealthPartners)
 Coordinated redesign and editing of HMO member education publication collection.(HealthPartners)
 Wrote curricula and instructed college personal health classes. Topics: Health promotion, self-care, stress
management, substance use, and weight management.(North Hennepin Community College)
Curriculum Design and Training
 Initiated and coordinated university and community college nursing and allied health continuing education
programs. (University of Illinois; North Hennepin Community College)
 Lead faculty and community advisory groups. Results used to develop learner centered training curricula,
classes, seminars, and workshops. (University of Illinois; North Hennepin Community College; NovaCare)
 Developed and instructed continuing education workshops to nurses and rehab therapists. (University of
Illinois; North Hennepin Community College; NovaCare; North Memorial Medical Center)
 Wrote curricula for health provider training video script, facilitator guide, self-study workbooks, fact sheets,
web sites, and resource guides. (North Memorial Medical Center; North Hennepin Community College;
NovaCare)
 Designed and implemented surveys, focus groups, and advisory committees to identify health professional
learning needs and program effectiveness. (North Hennepin Community College, MN Department of Health,
Planned Parenthood of MN)
 Advised on multi-media training kit with Minnesota Boards of Medical Practice and Nursing and University of
Minnesota faculty. Nearly 300 physicians and over 1,000 licensed nurses requested and received CEU
approved kits. (MN Department of Health)
Health Communications and Social Marketing
 Lead formative research team to assess audience messaging and delivery strategies. Results informed creative
products and media plan for award winning statewide media campaign. In 2002, the Minnesota Department of
Health 1998-2000 Fetal Alcohol Syndrome Prevention Public Information Campaign won the silver award
(2nd place) from the National Health Information Awards. (MN Department of Health)
 Coordinated production and design for websites, brochures, fact sheets, and newsletters for managed care
members and employer groups. (MN Department of Health)
 Selected and managed advertising and research consultants and media buyers to develop strategic media
campaigns. (M(MN Department of Health)
 Monitored placement of statewide print, radio, and television ads. Ads posted on bus-sides, indoor venues,
local newspapers. Ad images and messages recognized for poignancy and impact. (MN Department of Health)
 Researched and wrote content for consumer print materials and web sites. (Health Partners; MN Department
of Health)
 Coordinated advertising agency's customer accounts, marketing and creative services to design journal ads,
convention displays, sales support, and direct mail campaigns for 3M medical products. (Kolesar and Hartwell
Advertising)
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3. Healthy Partnerships
Through Patient & Provider Education & Engagement
Project Management and Administration
 Coordinated Centers for Disease Control and Prevention grant-funded project. Funding supported adapting
and implementing research based behavior change intervention for women.
 Wrote federal funding proposal and annual reports for 5-year Centers for Disease Control cooperative
agreement valued at $425,000 a year. (MN Department of Health)
 Monitored media and educational project team, department, and project budgets and work plans. ( MN
Department of Health; Planned Parenthood of MN)
 Managed creation of award-winning social marketing media campaign and $195,000 media budget. Minnesota
(MN Department of Health)
 Selected and guided vendor teams to conduct formative research, learning needs assessments, media and
training program planning and evaluation. ( MN Department of Health)
 Reviewed health and human service grant proposals to deliver local health risk prevention interventions to
reduce health disparities and alcohol abuse. (MN Department of Health)
PROFESSIONAL HISTORY
Blue Cross Blue Shield of Minnesota, Eagan, MN Nova Care Inc., Minneapolis MN
Clinical Design and Performance Manager, 2008 Therapist Training Consultant, 1993-1994
Minnesota Department of Health, St. Paul MN North Memorial Medical Center, Minneapolis MN
Behavior Change Project Coordinator, 2003-08 Nurse Resource Educator, 1990-1993
Public Media Campaign Specialist, 1999-2003 University of Minnesota, Minneapolis MN
Park Nicollet Health Services, Minneapolis MN Nursing Continuing Education Director, 1989-90
Member Health Education Coordinator, 1996-99 Health Partners, Minneapolis MN
Preferred One, Minneapolis MN Member Health Educator, 1984-1986
Health Improvement Coordinator, 1994-1996 North Hennepin Community College
Director Health Continuing Education, 1980-83
Additional experience: Director Education & Training for Planned Parenthood of Minnesota; Account Executive
for Kolesar and Hartwell Advertising, Minneapolis, MN. Health Instructor, North Hennepin Community College;
Nurse recruitment, direct patient care in home health, public health, and acute care settings.
CONTINUING EDUCATION
Distance Learning Certificate-2008 Patient Education and Care
University of Wisconsin Madison Women’s Health, U of MN 2008
Learning at a Distance Motivational Interviewing, Mayo Clinic
Distance Education Technology Immigrant Health, Cross-Cultural Health, U of MN
Instructional Systems Design Social & Behavioral Aspects of Public Health, U of MN
Evaluation in Distance Education Geriatric Nursing, Normandale Community College
Annual Conference on Distance Learning
Designing for Online Learning Social Marketing & Communication
Wikis and Podcasts Social Framing for Health Issues, U of MN 2007
Focus Group Design and Facilitation, U of MN 1999
Curriculum Design Risk Communication, CCD, 2002
Competency Based Training Development, U of MN Social Marketing in Public Health Training,
Instructional Curriculum Design, U of MN University of South Florida, 2001
Training Needs Assessment & Evaluation, U of MN Advanced News Writing, U of MN 2006
Health Journalism, U of MN 2006
Writing For Consumer Health Publications,
American Medical Writers Association, 2000
Project Management, MN Department of Health
Product Portfolio Available Upon Request
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