Emakina was present to the Mobile Forum 9th edition. Cécric Gyselinck gave an overview of augmented and virtual reality: all the actual technologies and what we can expect in the future.
3. What is VR?
VR = Virtual Reality.
aka Immersive Multimedia.
VR replaces environment with a
computer-generated one.
VR can recreate sensorial experiences.
4. What is VR?
Usually uses a VR “helmet”.
Helmets connected to a computer:
Oculus
Vive
Helmets embarking a smartphone:
Cardboard
Gear VR
6. VR - Examples
Jaeger LeCoultre (Android / iOS)
Virtual telescope: Discover the Jaeger
LeCoultre collection by exploring the galaxy
Dedicated custom-built iOS app
Uses smartphone’s features (gyrocsope,
accelerometer) to position user’s stare.
Used at main watch fairs around the world.
7. Emakina Case
Emakina Rollercoaster
Cardboard rollercoaster
Android version available now
iOS users, be patient
Oculus version at the Emakina booth!
8. VR - Examples
OCULUS
By Oculus-Rift.
Acquired by Facebook for $ 2.4 Bio.
Potential audience:
1.2 billion monthly active Facebook users.
Immersive videos already available on Facebook.
Public Release:
Unknown (mid-end 2016).
9. VR - Examples
VIVE
By HTC and Valve
Includes an in-room location system
Potential audience:
125 million monthly active Steam accounts.
Public Release:
Sumer 2015 (developers) - Fall 2015 (public)
11. VR - Examples
MORPHEUS
By Sony Computer Entertainment
Potential impact:
20 million Playstation 4 sold (to date)
Sony Pictures will be involved
Public Release
Q1 2016
12. VR - Examples
Cardboard / Dodo Case
Initial concept by Google
Lots of cardboard or plastic alternatives
Potential audience:
All smartphones users (2 billion by end 2016).
Experiences available through regular app stores.
Public Release
Available now
13. VR - Examples
Gear VR
By Samsung and Oculus.
Potential audience:
4.5 million Galaxy Note 4 owners
Oculus VR Store for experiences.
Public Release
Available now
14. VR - Examples
ViewMaster
Rebirth of a 1931 toy by Mattel and Google
Experiences available through “experience reel
packs”
Potential impact:
Popularize VR to the youngsters
(and nostalgic adults)
Public Release
Fall 2015
18. What does VR offer to your brand?
VR is the next frontier in immersive
experiences.
Leading and innovative image
VR is buzzing… First in – First served !
19. Technologies
3D Modeling – Cheap software licences
Unity 3D *
Unreal Engine *
Valve Source 2
Framework integration
SDK of the target platform (Occulus, Vive, …)
* OSVR (Open Source VR)
20. Challenges
Isolation from the environment
Interactions – Man-machine Interface
No view of the “real world” means no
access to keyboards etc…
Cardboard / Samsung Gear’s button
22. What Are Immersive Video / Panorama?
Similar to immersive multimedia
Less interactions, more linear
experience
2 types
360° panoramic
Full spherical (360° x 360°)
25. Panoramic Video
YouTube 360° videos
Available since mid-March 2015.
Experience immersive videos on
smartphone.
Android YouTube app or Google Chrome
26. Panoramic Video
Google Photosphere
Shoot and view spherical panoramas with
your smartphone.
Available on the AppStore an Google Play
27. Panoramic Video
Panono
Capture full spherical panoramas in one
take.
View panorama with the dedicated app
Up to 108 megapixels for best image quality
GoPro
Capture full spherical 4k videos
28. Challenges
Filming equipment (early stage)
Viewing equipment
Smartphone? OK!
Helmets? NOK…
Need more broadcasting platforms!
Youtube, and then… What’s next?
29. Immersive Video Use Cases ?
Products Presentations
Visiting places - Sightseeing
Entertainment
31. What is AR?
Live direct or indirect view of a physical,
real-world environment whose elements
are augmented by computer-generated
sensory input such as sound, video,
graphics or GPS data.
Source Wikipedia
33. AR – Mobile Apps
IWC Experience (Emakina)
Scan catalog pages and add
a layer of information:
3D Models
Videos
34. AR – Mobile Apps
Swift Expo (Emakina)
(iOS / Android)
35. AR – Mobile Apps
Ferrari Pit Stop (Emakina)
Duty Free in Dubai
Scan makers to reveal additional info
Pilots info
Technical specs
Internal mechanics
…
37. AR – Mobile Apps
Layar
Scan your environment and get additional
information of things around you (bars,
restaurants, shops, …)
Scan magazines and catalog pages and
add multimedia information on items on
pages.
41. AR – Examples – Google Glass
Google Glass
A small screen (glass) in the corner of
glasses frames displays a small spot of
Augmented Reality
Explorer phase now over. But “”
Project handed to Tony Fadell (Nest CEO
and iPod project leader at Apple)
44. AR – Examples – Magic Leap
Magic Leap
They call it Alternate Reality
A Google Glass on Steroids?
Raised more that 500 Mio from VCs like
Google, Qualcomm and Andreessen
Horowitz.
45. Just another day in the office
https://www.youtube.com/watch?v=kPMHcanq0xM
47. AR - Examples
Microsoft HoloLens
Microsoft calls it holograms
Transparent screen displaying a layer of
information beteween eyes and
environment
Real-time perspective alignment of the AR
layer to match environment
48. AR – HoloLens Demonstration
https://www.youtube.com/watch?v=QRQv74J7oSk
49. Technologies
Frameworks
Native iOS and Android apps:
Custom Development +
Aurasma
Vuforia (by Qualcomm)
Official SDK by Microsoft and Google
coming soon?
50. Challenges
Technologies still in early stage.
Huge expectations (think of HoloLens or
Magic Leap teasers).
Computer calculation power.
???
51. Augmented Reality Use Cases ?
Enrich static content with multimedia:
Magazines and catalogues
Expos
General environment
Tomorrow?
Use cases still to be imagined !
52. Bonus – Eve Valkyrie – In-game Footage
https://www.youtube.com/watch?v=3SI1CB4rcf8