The document outlines essential elements for an effective startup investment pitch deck, including slides to describe the problem being solved, the proposed solution, market size, product architecture, competition, revenue projections, advisors, and exit strategy. It also provides tips for delivering the pitch, such as maintaining eye contact, controlling emotion, and reiterating the team, market fit, and size. The webinar hosts include the founder of a financial services firm for startups and a partner at a law firm specializing in technology companies.
2. Your Webinar Co-Hosts
• David Ehrenberg, Founder and CEO of
EGFS
• Outsourced financial services firm
providing early-stage companies with
integrated financial solution
• Three platforms of services and support:
transactional accounting, CFO, compliance
•
•
•
•
Greg Heibel, Partner in the Emerging
Companies Group of Orrick
Leading global law firm with particular focus on
serving companies in the technology, energy and
financial sectors
Culture of innovation and collaboration
Distinctive combination of local insight and global
reach across 25 offices.
http://www.arafuraventures.com
3. Introduction
• Serial Entrepreneur. 5 exits, 2 failed.
• Lived in Silicon Valley 12 years
• Run a micro $10 million fund
• Opportunistic investment philosophy
• Check size = $250K on seed + reload in Series A
• Priced rounds preferred, no uncapped notes.
• Strong team, product built with some traction.
• "Inside the Valley: How deals get done"
http://www.arafuraventures.com
4. Recent Investments
Commercial property energy analytics and bill
forecasting software platform.
Baggage tag and tracking software platform.
Productizing the process of outsourced services.
All-in-one cloud contact center and telephony
solution.
Next generation online brand management and IP
protection software platform.
http://www.arafuraventures.com
5. Investment Pitch Deck Essentials
• Slide 1: Logo/Mission/Positioning Line. Founders.
• Slide 2: The Problem We Solve
• Slide 3: The Solution
• Slide 4: The Market Size
• Slide 5: The Product/Technology Architecture
• Slide 6: IP/Defensibility/Scalability Chart
• Slide 7: Go To Market/Distribution
• Slide 8: Competitor Matrix
• Slide 9: Revenue Projections
• Slide 10: The Advisors
• Slide 11: Use of Funds
• Slide 12: Exit Strategy
http://www.arafuraventures.com
17. Pitch Tips
• Select investors that can re-up on their investment
• Short sentences, non technical speak
• Investors watch body language
• Don’t hesitate, maintain eye contact
• Defer to co-founder/CTO
• Keep consistent momentum/pace in presentation
• Control emotion, be prepared for conflict
• Connect with analogies and anecdotes
• Reiterate Team, Market Size and Product Fit
http://www.arafuraventures.com
18. Slide 7: Go To Market /Distribution
http://www.arafuraventures.com
28. Thank you and Contact
Marc Phillips
Arafura Ventures
415.606.0900
marc@arafuraventures.com
David Ehrenberg
Early Growth Financial Services
415.234.3437
dehrenberg@earlygrowthfinancialservices.com
Greg Heibel
Orrick
650.614.7394
gheibel@orrick.com
http://www.arafuraventures.com