Gradinite.com este un portal fondat in 2004, adresat parintilor cu copii de la 1-12 ani. O comunitate de parinti activi, care se intereseaza de cele mai bune optiuni educationale sau recreative pentru copii lor.

1.
Inspires
good choices

2. 10 years together with the parents
Gradinite.com is one of the most important and
popular portals providing parenting information and
guidance.
Its main purpose is to support parents who want to find
in one place all the necessary information for a proper
development of their child.
Divided into 15 relevant categories, the portal provides
quality information, being always accessible and
updated.
Gradinite.com ranks very well in the search engine
results after the most important and relevant search
keywords, such as: kindergartens, afterschool, private
schools, kids' party and more.
Therefore, parents can find in the shortest time
possible the information they need, directed by search
engines.

3. Evolution
Gradinite.com is out on the market. Do you want to start your own business?
Development of new content and new categories, contests and fairs participation
Target expansion for parents with children between 0 – 14 years: Nursery section launch
Significant increase of the partnerships number
Branding partnerships and social media contests
Games and Kindergarten Map sections launch
Users can search for kindergartens on the map, by city and address
Gradinite TV and Children Shops sections launch
Gradinite.com on Facebook
Gradinite.com and BABY EXPO organize Kindergartens Fair
Development of own content and new categories
Traffic increases to about 210.000 unique visitors per month
Relevant content for Timisoara, Constanta and Cluj cities
Stomatology and psychology sections are developed
New sections are being developed
Standard advertising tools implementation
Doctor’s advice section implementation
Target expansion
parents with children between 2 – 10 years
Gradinite.com
launch
Relevant content for parents with
children between 2 – 10 years

4. PROFESSIONALISM
RELEVANT
CONTENT
QUALITY
CONTENT
We continually invest in
improving the quality of
website, the content of
the portal is well
structured and
continuously up to date.
We offer high
quality information
and relevant
content.
EFFICIENCY
In order to supply the
best information to the
parents, the website
acquired categories that
suit to any need.
WE
BUILD
PARTNERSHIPS
We build long term
partnerships and we
maintain close contact
with our audience.

5. OUR WEBSITE IN NUMBERS
182
348
Partners registered in the
website
Education, Psychology,
Health and Free time
Articles
44
Video presentations
44
Games

6. WEBSITE
PARTNERS
108
kindergarten
2
camps
afterschool
5
surgeries
private
schools
5
kindergartens
services
3
nurserys
7
museums
3
baby shops
8
theatres
13
children
parties
15
12
1
babysitting

7. DOCTOR’S ADVICE SECTION
Doctor’s advice section contains information provided by three specialists in: pediatrics,
psychology and stomatology. Users can ask questions and find answers of experts or
see questions posed by other visitors.
Pediatrics
4878 questions and answers
Stomatology
544 questions and answers
Psychology
291 questions and
answers

8. NEWSLETTER
Gradinite.com
data base includes 5198
parents subscribers and 160 kindergarten
directors.
Every week a newsletter is being sent
containing information and news, articles
and children events.
E-mail addresses are double opt-in and
subscriber agreement for commercial
communications.
User data:
Name
First name
E-mail address
Locality
Phone (optional)

9. CONTESTS
1989 participants in 376 contests!
Personalized contests organized for different partners, such as:

10. CONTESTS
Parteners
Monthly Photo Contest

11. GRADINITE.COM CONTENT
Articles 348
News 1273
Events 527
Shows 198
Sources:
•
•
•
Unic content from different collaborators 40%
Content taken from other Romanian websites 30%
Content translated from foreign websites30%
The frequency of adding the content in the website
New information is added daily (news, events,
articles, update information etc.)

12. PARTNERSHIPS
182 PARTNERS registred in the
website: kindergarter, afterschool,
schools, children party, etc.
15 Advertising contracts: articles
(advertorials), banners, branding website,
newsletter insert , personalized
newsletters.
30 barter contracts with media partners.

13. PARTNERS

14. TARGET
Company
Directors
Kindergarten Directors
Parents

15. Who we target
Ø Parents with children between 1 – 14
years
Ø Kindergarten and schools directors, teachers
Ø Children parties and events companies
Ø Design and decorations companies
Ø Babysitting companies
Ø Camps organizers
Ø Children shops
Ø Publishing house

16. VISITOR’S PROFILE
Parents looking for nursery, kindergartens,
schools etc.
Parents looking for events, shows, children
parties etc.
Parents looking for relevant information.
Directors looking for competition information.

17. TRAFFIC SOURCES
Between 1th of October 2012 – 3th of October 2013
Total number of visits 187,488

18. TRAFFIC Gradinite.com
Direct traffic
Gradinite.com is one of the best known parents website with a 8 years background.
Search Engine Optimization
The website is being Google optimized and it is the first search for multiple keywords.
Top key words
Gradinte, Spectacole pentru copii, Școli particulare, Afterschool, Petreceri pentru copii,
Organizatori petreceri, Agenții babysitting, Sfatul medicului etc.
(Kindergarte, children shows, private schools, afterschool, children party, party organizers,
babysitting agencies, doctor’s advice etc).
Media partners
Link and footer exchange: Tandarica theatre, Ion Creanga theatre, Itsy Bitsy, Aramis
Publishing house, Carturesti bookshop, Hollywood Multiplex cinema, Tenis 10, Globus Circus ,
Baby magazine etc.
Fairs participation: Baby Expo, Kidex, Baby Boom Show
Fair organization: Kindergartens Fair
Radio spot : Itsy bitsy
TV appearance: Minimax

19. KEYWORDS

20. There were no penalties of indexing or SERP.
Website Gradinite.com has a Page Rank 5
Continuous SEO optimization

21. Ø What we offer to
our partners
Ø Come along with us
Ø We grow up together
Ø Video presentations
Ø Newsletters
Ø Banners
Ø Special services

22. Why?
Come along with us
Benefits
Most important reasons:
Ø The number of private kindergartens
and companies offering services is
growing.
Ø Search recurrence by parents.
Ø There isn’t a strong competitor at
national level.
Ø High and constant traffic
for a niche portal.
Ø You will be promoted on the
Gradinite.com website by complete
information, images and text.
Ø New added information is being
announced on the front page News
section and in the weekly newsletter
sent to our list of subscribers (aprox.
5200 parents).
Ø Own presentation page.
Ø Photo gallery: unlimited number of
photos
Ø Ads in the News section.
Ø Constantly updated information in your
presentation page.

23. We grow up together
Video presentation
Banners
Offers relevant
content for parents
with children
between 2 – 6 years
Increased
visibility on all
pages of the
website
Newsletters
Adwords
Gradinite.com Newsletter
are being sent weekly to
the subscribers with news,
articles, events, children
parties
Google AdWords
campaigns helps
increase traffic of
your website

24. Video presentations
The possibility of inserting a video presentation
of your kindergarten or company. The video
presentation can be made ​by us or provided by
you.
A video presentation can give to the parents a
better understanding of the services offered by
your and a clear image about the environment.
Enter now on Gradinite.tv to learn more about the
video section.

25. Newsletter
Gradinite.com sends newsletters both to
parents and to directors of kindergartens.
Our subscriber data base has
approximately 5,200 subscribers parents
and 160 directors of kindergarten. Each
week a newsletter is sent containing
information, news, articles and events for
children.
Gradinite.com Newsletter offers:
customized insert articles.
personalized newsletters.

26. Banner
Your banners can be visible in all the pages of
the website, regardless of the page the visitor is
accessing.
Due to the small number of banners displayed
on the site, these have maximum efficiency.
You can view statistics of the banner campaign
with an Adserver account.
Banner campaigns:
200 x 200 (right side)
728 x 90 (top position)

27. Are you ready to start your business?
You can find us by e-mail or phone, ready to answer to all
your questions.
CONTACT
Founder – Emanuel Clonda
Mobile: 0726 19 55 18
E-mail: eme@hipposgroup.com
Sales manager - Doina Nacu
Mobile: 0721 216 717
E-mail: doina@gradinite.com