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Commun er!s
ications
7. If you!re looking for the next big thing,
and you!re looking where everyone else is,
you!re looking in the wrong place.
8.
9.
10. Imagine a world in which
every single person on the planet
is given free access to the sum
of all human knowledge.
Jimmy Wales, founder of Wikipedia
11.
12. Marketing is no longer about the
stuff that you make, but about the
stories you tell.
Seth Godin, sethgodin.typepad.com
13. The hardest thing for marketers is to
turn over the brand experience to
the community and let them define it.
Eric Erwin, Executive Vice President of Marketing and Product Development at Wilton
14. As a general principle,
the more users share about themselves,
the more others in the community will
learn about them and identify with them.
Matt Rhodes, Social Media Today
15. If you make customers unhappy in the physical world,
they might each tell six friends.
If you make customers unhappy on the internet,
they can each tell
6,000
friends.
Jeff Bezos, CEO at amazon.com
16. Twitter is a great place to tell the world what you!re thinking
before you!ve had a
chance to think about it.
Chris Pirillo, blogger
17. You can!t tiptoe into social media.
You have to jump into the pool.
People have a natural fear of it. But the scary part
is not being there. Your customer is already there.
Dave Saunders, madisonmain.com
18. Quit counting fans,
like
followers, and
blog subscribers bottle
caps.!
what you!re trying to achieve
Think, instead, about
and the community that
cares about what you!re doing.
Amber Naslund, Social Media Today
19.
20. All one needs is a computer,
a network connection,
and a bright spark of
initiative and creativity
to join the economy.
Don Tapscott, dontapscott.com
21.
22. Human beings are far more likely to communicate
ideas and information with others
when they are emotionally engaged.
Maki,
doshdosh.com
23. Humans like to know about
the good, the bad, and the ugly side
of people, places, and situations,
as well as to share this information with others,
often asquickly as possible.
24. We want to be connected, to make
a difference, to matter, to be missed.
We want to belong, and yes, we want to be led.
Seth Godin, sethgodin.tpepad.com
25. How can you squander
even one more day not
taking advantage of the
greatest shifts of our
generation? How dare
you settle for less when
the world has made it
so easy for you to be
remarkable?
Seth Godin, sethgodin.typepad.com
