Watch the companion webinar at: http://embt.co/1HhS8iZ Perhaps you have been involved in an enterprise-wide data management program that has failed, or maybe it just didn’t produce the expected results. Maybe you have been or are involved in an enterprise-wide data modeling effort, an enterprise-wide data governance effort, a master data management effort, an enterprise-wide data warehouse, a ‘big data’ effort or another enterprise data program. Whether you’re preparing to start a new program or recovering from the failure of a previous effort, you need to know what can make your enterprise data program successful. From his extensive experience as a consultant and advisor to multiple companies on their programs, Len Silverston of Universal Data Models, LLC will share: + Case studies of failed enterprise-wide data programs and root causes for the outcomes + Case studies of successful enterprise-wide data programs and root causes for the outcomes + Universal principles that are critical to success + Universal models that facilitate success If you are involved in any type of enterprise-wide data program, attend this webinar to learn about what does and doesn’t work and how to ensure success for your initiatives.

1. Don’t Invest in Enterprise Data, Unless…
By Len Silverston
Sponsored by Embarcadero
Dec 4thth, 2014
© 2009-2014 Universal Data Models, LLC - All Rights Reserved 1

2. Purpose:
• Share Experiences Regarding Keys
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Agenda:
 Unless what?
 6 keys
 Summary

3. Don’t Invest Unless …
Commitment?
Resources?
Expertise?
PEOPLE! ?
Connections
between
Methodologies?
Technology?
Tools?
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4. Don’t Invest Unless …
A. Commitment?
B. Appropriate Technology/Tools?
C. Methodologies/Processes?
D. Expertise/Resources?
E. Something else?
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5. Once Upon a Time …
CUSTOMER ORDER
PARTY PARTY ROLE TRANSACTION
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6. “Mine”
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7. Don’t Invest Unless…
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8. Keys To Fertile Soil
1. Motivations
2. Communication
3. Trust
4. Vision
5. Conflict Management
6. Universal Models
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9. 1. UNDERSTAND MOTIVATIONS
Project/Program
Name and title of person or sponsor
What does this person want?
How will your
project/program
help them?
How will your
project/program
be an obstacle?
What do we want from this person?
BE SPECIFIC!
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10. © 2009-2014 Universal Data Models, LLC - All Rights Reserved 10

11. Motivational Model - Sponsorship Map
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12. 2. Communication
What is most important?
Spirituality?
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13. 3. Clear, Compelling, Common
Vision
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14. Where do our motivations overlap?
What does this
person want?
What do
SHARED I want?
PURPOSE
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15. 4. Trust
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16. What did he do?
A. Blame someone else
B. Resign
C. Fix issue first, then communicate
D. Communicate openly (email everyone), then fix
E. Something Else
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17. Trust
• Character
–Integrity
–Intent
• Competence
–Capabilities
–Results
From “The Speed Of Trust” By Stephen M. R. Covey
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18. 5. Conflict Management
Project Manager:
We completely support enterprise
wide data integration.
However, we have very tight
deadlines and budgets so we’ll
work together as long as you don’t
impact our deadline dates, tasks,
resources, or budgets in any way.”
Director of Enterprise Data
“We are excited to work
together with you on this
project helping you to use
enterprise-wide, integrated
data for your project so that
the data is of high quality
and standardized.
WHERE WOULD YOU TAKE THIS CONVERSATION?
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19. What is the first thing to do in a conflict?
A. Communicate your perspective clearly
B. Really listen to their perspective
C. Work towards a shared vision
D. Stay objective
E. Something else
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20. Handling Conflict
Step 1. Don’t react
Stay objective
Step 2. Disarm
Step to their side
Step 3. Change the game
Don’t reject ….Reframe (holistic) (common goal)
Step 4. Make it easy to say yes
Build a golden bridge (truly win-win)
Step 5. Bring them to their senses, not their knees
(using power, not force)
From “Getting Past No: Negotiating with Difficult
People” By William Ury
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21. Don’t React
Event
Thoughts/
Feelings
Step 1. Don’t
react
Emotions,
Physical
Reaction
Fight (Anger)
Flight (Shame)
Freeze (Disassociation)
Mess
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22. Respond
Event
Thoughts/
Feelings
Response Data
Step 1. Don’t
react
Observe
Objectively
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23. Facts and Stories
Facts - indisputable
Stories – villain, victim, hopeless *
* From “Crucial Conversations: Tools for talking when
Stakes are High”, by Patterson et al.
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24. Position Versus Interest
INTERESTS A
POSITION A
INTERESTS B
POSITION B
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25. 6. Universal Models
Connections
between
PEOPLE!
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26. Summary – Don’t Invest Unless:
Understand motivations
Communication to motivations
Clear, compelling, common vision
Trust
Conflict management framework
Universal models
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27. Questions/More Info?
lsilverston@univdata.com
www.universaldatamodels.com
FREE ARTICLES
- ‘Data Mining Versus Data Oursing’ Article
http://www.univdata.com/Publications/Articles/DataMiningVersusDataOursing/
tabid/289/Default.aspx
- 10 Most Important Things That Data Modelers Need to Know
http://community.embarcadero.com/index.php/en/article/articles-database/1024-
top-10-most-important-things-that-data-modelers-need-to-know-by-len-silverston-universal-
data-models-llc
- Collaboration Principles and Universal Data Models
http://community.embarcadero.com/index.php/blogs/entry/collaboration-principles-
and-universal-data-models-by-len-silverston
Universal Data Models
- http://www.embarcadero.com/products/er-studio-universal-data-models
© 2009-2014 Universal Data Models, LLC - All Rights Reserved 27