Cloud Architect - Do You Have What it Takes to Lead the Transformation? ( EMC World 2012 )1. DO YOU HAVE WHAT
IT TAKES TO LEAD
THE
TRANSFORMATION
Wayne Pauley, Ph.D.
© Copyright 2012 EMC Corporation. All rights reserved. 1
2. Post PC Era: New Applications, Data,
and Users
Data Centers Unify Data,
BYOD Data Disaggregates, and New Roles
Grows with Richness
The New The Cloud The Data
Developer Architect Scientist
The New
User
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3. What Is Causing IT To Transform?
IT organizations
must now
learn to compete
for their internal
customers
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4. IT Transformation Components
A New IT Business Enabling Technology DNA, Skills, Roles &
Model Private, Hybrid, Public Clouds Organizational Alignment
Service Oriented End-to-end Automation “Front Office” Capabilities
Market Driven Financial Transparency Service Accountabilities
“P & L” Focused Self-service Capabilities Technology Breadth
Broker and Builder
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5. The Biggest Challenges?
• Company Culture – resistance to
chargeback, “server hugging”,
demanding custom solutions
• Financial Systems – clinging to the old
cost levers instead of holding
consumers accountable
• The DNA of IT – how to develop an
organization comfortable with
competing for business and
thinking entrepreneurially
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6. IT Transformation
Are You Ready?
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7. Characteristics of Traditional IT Departments
Bureaucratic
Unresponsive
Constrained
Controlling
budgets
Executives
question high
CAPEX and
Lack of OPEX
confidence in IT expenditures
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8. Transforming IT to Provide Business Value
Acknowledge public Managed like a Build products and
cloud competition service business services that support
business objectives
Communicate value in
business terms Flexible and
responsive
Cultivate LOB
relationships
Become strategic
business partner
IT-as-a-Service
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9. IT Executive Skills Transformation
JOB DESCRIPTION
Title: IT Executive
Summary of Position:
Direct and manage computing and information technology strategic plans, policies,
programs and schedules for business and finance data processing, cloud computing
services, network communication and management information services to accomplish
corporate goals and objectives.
Duties and Responsibilities:
• Responsible for the management of the IT service catalog
• Act as IT services advisor to the LOBs
• Understand public cloud offerings, specifically as they relate to the business
• Understand LOB service requirement and negotiate a solution
• Analyze service requirement (cost, infrastructure resource requirements,
business potential) and determine whether it should be sourced in-house or
with a service provider
• Procure cloud services as a representative of the LOB
• Negotiate public cloud service provider contracts
• Negotiate service level agreements with LOB
• Manage vendor relationships
• Focus services on business objectives and communicate IT value to executive
management
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10. New Role as Cloud Advisor
IT Cloud Advisor
LOB LOB LOB LOB
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11. Virtualization to IT-as-a-Service
Virtualize Operationalize IT-as-a-Service
Focus Cost Efficiency Quality of Service Business Agility
Ownership/
IT IT/LOB CIO
sponsorship
CAPEX
CAPEX CAPEX OPEX
OPEX Availability
Business Value OPEX
Availability Responsiveness
Responsivene Compliance
ss Time-to-market
• Zero-touch infrastructure • Service definition
• Shared resource pools
Key Capabilities • Increased control and • Self-service
• Elastic capacity
service assurance • Chargeback
Approach Reactive Selective Proactive
Reduced cost and Increased availability,
Key Benefits IT as a business asset
complexity flexibility & responsiveness
• Automation • On-demand • Metering / chargeback
• Efficiency • Service Level Management • Federation of resources
• Integration of the • Increased range of • Geographically independent
Characteristics
virtualization platform capability: availability,
and the information security, etc.
infrastructure
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12. IT-as-a-Service
Definition
Business-centric approach which focuses on outcomes, operational efficiency,
competitiveness, and rapid response. It optimizes the production and consumption
of services consistent with business requirements.
Focused Line of
Traditional IT Business Service
Processes Catalog
Cloud Agnostic
• Funded as a cost center • Self-provisioned
• Supply of IT constrained • Catalog of tiered services
• Convoluted request processes • SLA-driven management
• Linkage between consumption and • Cost transparency and chargeback
user value unclear • Self-scaling
• IT behaves like a government • IT competes for its business
agency
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13. The Disconnect Between Dev and Ops
The disconnect causes:
• Missed business opportunities
• Slower release cycles
• Operations difficulty in handling the pace of application change
• Troubleshooting difficulty
• Challenge to manage the increasing number of virtual images
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14. The Business Value of DevOps
The value of a DevOps culture:
• Enables the creative use of technology to achieve business goals rapidly
• Diminishes organizational silos and promotes communication and
collaboration
• Trust is built between development, operations, and quality assurance
• Collaboration should lead to stable and predictable releases with shorter
cycles
• New tools exist to capitalize on the value of a DevOps culture
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15. LOB Services Product Manager Placement
Benefits Challenges
• View into the service’s underlying infrastructure and • Removed from business requirements
its capabilities • IT is often viewed as a roadblock
IT • Inside view of technology resources and capabilities available
• Economies of scale in supporting the entire organization
• Good understanding of the business and its requirements • No direct control over technology resources
LOB • Know the decision makers
• Common goals and objectives
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17. Examples of Types of Services
Services
Storage Manageme
nt
Platform
CDN Hosting
Backup
and Compute
Recovery Legal Human
Resource
s Social
Billing
Networks
Business Database
Intelligence Backup
Sales
and
Application Recovery
Developme CRM Financials
Deploymen
nt t
& Testing Content
Virtual Collaborati Manageme
Integratio Environme on nt
n nt Document Email and
Manageme Office
Productivity
nt
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18. Discovery and Assessment
Define Strategy Gather Perform
Data Analysis
Organizational Inventory
Transformation Services
Document Prioritize
Organizational Gaps
Governance
Document
Governance
Gaps
Economics Document
Service
Gaps
Justification
Document
Efficiency Technology
Gaps
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19. Dimensions in a Top Down Assessment Process
Organizational
Enterprise
Enterprise Governance
Organizational
Governance
Risk
Compliance
Information
Technology Security
Service Levels
Services
Applications
Technology
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20. Workload Analysis for Right-sourcing
Customer Applications Outcome Application Segmentation
• Domain map of application workloads Mapping of customer workloads Complete Application Inventory
• Preliminary application inventory to standard workload categories
Category, name, platform, users
Eliminate legacy and desktop Candidate application workload Remaining Applications
application workloads list for evaluation
Prioritized applications (top 2-3 Validated representative application
Top Applications
applications per category) to profile workloads
Profiled application workloads
Gather detailed workload data for each • Environments (OS images, storage, ports), Profiled Top
profiled application service level, trust requirements, lifecycle Applications
stage, $ license and maintenance
Candidate cloud architectures based on Candidate Cloud
Candidate PaaS, SaaS and BaaS options
economic, trust, and functionality Architecture
for profiled workloads
considerations
Extrapolate findings for profiled Extrapolated Candidate
applications to all x86 workloads Cloud Architecture
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21. Cost to Serve vs. OPEX/CAPEX
Cost to Serve
Depreciation
Protection
Cost to Serve is a measure of
the direct expenses incurred Utilization
in order to operate a service.
Each service’s cost profile Cost per kWh
can be independently
measured and evaluated.
PBs per Admin
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22. Traditional IT Organization
HR Finance Engineering
Management
Engineering
Compute
Network
Finance
Storage
Service
IT Help
HR
Application Development Infrastructure and Operations
Architecture Program Vendor
and Security Management Management
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23. EMC IT Private Cloud Infrastructure Org. 2011+
SOOA—Services Oriented Organizational Architecture
Services
Manages the demand for and delivery of the PCI service catalog and
Consultancy engagements
Defines global service standards
Acts as single interface to consumers of services
Interface with IT service management team
Platforms
Provides core technology platforms consumed by services
Architects and delivers future platform capabilities
Governs technology standards
Interfaces with network and security for holistic, standardized platform design
Foundational Technologies
Technologies to enable, automate, monitor, secure,
provide access to, and track health of services
Global Command Center and IT Service Operations
Help Desk
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24. Evaluate Skills: Identify Gaps
Skill/Role Traditional IT ITaaS
• Automation and Standardization
• Multi-tenant
Custom development and • Broad (cross-technology) expertise
System administration
administration • Interoperability knowledge
• Systems view not product view
• More holistic view required
Compute, network and
IT focus Service orientation
storage orientation
Manage virtual infrastructure via software
Operations Rack, stack, cable
scripts/automation
Infrastructure architecture
Silos of technology domains Broader skill set across technology domains
and support
• More complex, use more analytics, more
Debugging and integrated technologies
Complex
performance analysis • Aligned closer to SLAs, less on full infrastructure
utilization
Respond to service Develop, market, deliver and support service
Service management
requests/tickets offerings
Mobile device support Growth in mobile support Rapid growth in mobile support
Development and Separate roles, disparate
Merging of development and operations
operations objectives, little collaboration
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26. What’s Next? ITaaS and Cloud Transformation
service owners
Service Catalog
Governance Orchestration
requirements
derived from APIs
assessment Service Management
Data Center
Assess the
business –
organization and
technology
Data Center
LOB LOB LOB
Organization
forms technology
teams and
Individual skill service owners
focused on
managing a single
technology
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27. Cloud Resource Pools
External Network
VMs have Tenant 3 Internal Network
Tenant 2 Internal Network
access
Tenant 1 Internal Network
to required
networks
Pools shared
by consumers
Good Performance Cluster Better Performance Cluster
Resources allocated by business requirements
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28. Service Catalog Integration
Authentication
• Used to authenticate
Chargeback • Automate workflows
• Augment chargeback services
• Ensure service-level compliance
• Drive process monitoring
Configuration
Orchestration Management
Engine and
Metering
Monitoring Compliance
Resource Resource Resource
Pool Pool Pool
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29. Service Model Demarcation: Visibility and
Control IT as a Service
Public Service Provider Delivery Models Provider
IaaS PaaS SaaS XaaS
Portal/API Portal/API Portal/API Portal/API
Application Application Application Application
Solution Stack Solution Stack Solution Stack Solution Stack
Tenant
Operating Operating Operating Operating
System System System System
Service Hypervisor Hypervisor Hypervisor Hypervisor
Provider
Compute Compute Compute Compute
Network Network Network Network
Storage Storage Storage Storage
Facility Facility Facility Facility
• The red line shows where the tenant and provider security lines are generally drawn
• IT owns the whole stack, even if parts are outsourced
Source: http://info.cloudpassage.com/bid/52493/Who-s-responsible-for-security-in-a-cloud
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30. Information Lifecycle Management
Data in
Transit
Destroy Create
Data at Data in
Rest ILM Use
Archive Use
Data in
Transit
Right-source the data not just the workload! Private or public cloud?
Where does the data belong? Where does it flow to?
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31. Service Offering Building Blocks: Infrastructure
Representation of service catalog with fixed
services Service Templates
Application deployment
model definition
CPU, memory, pools definition Deployment Cloud (Hybrid Cloud (Public
Physical Virtual
Model option) option)
Based on hardware, HA, RPO/RTO and
protection requirements Server Large Large Medium Small
Service Level 99.99 99.9 99.9 99.0
Based on effort (manual or automated)
Provision Time 30 days 1 day 2 hours 1 hour
Defines level of protection based on
storage technologies available Protection 30 mins 1 day 2 days 5 days
Technologies and pools determined Storage 5TB 1TB – 10TB 1TB 500GB
Cost $$$$ $$$ $$ $
Cost defined
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32. Example: Service Template Design
Linux
Operating System Windows
Select server
platform Ubuntu
load balancer
Deployment Cloud (Hybrid Networking
Model Option) Firewall
Server Medium Compute
IP address range
Pay-per-use
Service Level 99.9 Snap schedule Memory
Fixed services Storage CPU
Provision Time 30 minutes
Snap schedule Data encryption
Protection 2 hours
Data compression
Storage 1TB Monitoring
Reporting Network
Cost $$
Trending
Compute
WAN link utilization
Add capacity Storage
100GB
User customizable Port
500GB
options
1TB
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33. Example: Capacity Expansion Policy Flowchart
Self-Service Small Xtra Large
Micro Medium Large
offerings (configurable) (configurable)
Resource Change /
Small Medium Large config
Pools manager
Does the Is there
Event trigger: pool Yes pool Yes Billing /
Capacity 80% capacity support capacity showback
Monitor reached extension? available? Manager
Yes No
Is the user
authorized No Provision
additional Yes Manager
capacity?
No No
Return Return Return
message #2 to Send message
message #1 to message #3 to Log entry
user to admin
user user
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34. Orchestration Description
Deployment Cloud (Hybrid
Physical Virtual Cloud
Model Option)
Server Large Large Medium Small
Life-cycle – orchestrate from
instance creation to instance
Service Level 99.99 99.9 99.9 99.0
termination
Provision Time 30 days 1 day 30 minutes 1 hour
Protection 30 mins 1 day 2 hours 5 days
Storage 5TB (SAN) 1TB – 10TB 1TB 500GB
Cost $$$$ $$$ $$ $
Reporting – consumption,
incident, SLA, metrics, etc.
Provisioning, configuration
Process orchestration and change
and automation
Security, protection,
replication
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35. EMC Proven Professional Define Service Request Service
Cloud Architect
Training and Certifications IT and Business Service Catalog Self-Service Portal End Users
Service
Request
Management
Configuration
Management
EMCCAe – IT-as-a-Service
System
IT-as-a-Service Decommission
Service
Governance
Operations
Performance Compliance
and Financial Management
Discovery and
Automated Provisioning
Virtualized Infrastructure
EMCCA-
Virtualized Infrastructure
+ skills equivalent to VCP and CCDA or similar certifications
Middleware Business
and 3+ years design experience
vStorage vCompute Mgt Apps vConnectivity & APIs Management vApps
Cloud Services
Virtualized
Cloud Services Infrastructure
EMCCIS - Virtualized Infrastructure
Cloud Infrastructure
Physical Infrastructure
and Services
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36. IT Transformation
Are You Ready?
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37. Provide Feedback & Win!
125 attendees will receive
$100 iTunes gift cards. To
enter the raffle, simply
complete:
– 5 sessions surveys
– The conference survey
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