This session provides a brief overview of the various models available for adopting cloud and their strategic considerations, ranging from providing Enterprise class service to business alignment. This session also explores the infrastructure, management, and benefits of cloud computing and cloud storage. Objective 1: Understand the various cloud models and their associated benefits and considerations. After this session you will be able to: Objective 2: Gain a high-level understanding of technologies that EMC can provide to accelerate adoption of the cloud models. Objective 3: Understand the tactical approaches to cloud consumption available to their organization based on its needs and transformation phase. Watch the recordings via http://www.brainshark.com/emcworld/vu?pi=zGfzHnlI1zB8sLz0

1. 1© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Models,
Considerations, and
Adoption Techniques
Shamail Tahir
USD Technologist
@ShamailXD

2. 2© Copyright 2013 EMC Corporation. All rights reserved.
Roadmap Information Disclaimer
 EMC makes no representation and undertakes no obligations with
regard to product planning information, anticipated product
characteristics, performance specifications, or anticipated release
dates (collectively, “Roadmap Information”).
 Roadmap Information is provided by EMC as an accommodation to the
recipient solely for purposes of discussion and without intending to be
bound thereby.
 Roadmap information is EMC Restricted Confidential and is provided
under the terms, conditions and restrictions defined in the EMC Non-
Disclosure Agreement in place with your organization.
tl;dr No promises, things change

3. 3© Copyright 2013 EMC Corporation. All rights reserved.
Objective
 Understand the emerging technologies available for
the various cloud models, along with their associated
benefits and cautions, to help drive strategic
direction and decisions related to cloud consumption
 Gain a high-level understanding of technologies that
EMC can provide to accelerate your cloud adoption

4. 4© Copyright 2013 EMC Corporation. All rights reserved.
What does the cloud encompass?
Management&
Orchestration
 Compute
– Virtualized Machines
 Network/Security
– L2 & L3 Network Services
– Firewall
 Storage
– Object/Block/File
 M&O
– The “Glue”

5. 5© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Models

6. 6© Copyright 2013 EMC Corporation. All rights reserved.
Private Cloud Public Cloud
Hybrid Cloud
Federation and Choice
Choices to Deploy Cloud
Apps
Data
Apps
Data
Apps
Data
Apps
Data
Apps
Data Data
Apps Apps
Data

7. 7© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Usage Models
Traditional IaaS PaaS SaaS
Compute
Network
Storage
Hypervisor
Solution
Application
VM
Hypervisor
Solution
Application
VM
Hypervisor
Solution
Application
VM
Hypervisor
Solution
Application
M
A
N
A
G
E
D
B
Y
Y
O
U
M
A
N
A
G
E
D
B
Y
V
E
N
D
O
R
Manage
Your
Solution
Manage
Your
Application
Manage
Your
Code
Access
Control
Security Rights
Mgmt
Access
Control
Security Rights
Mgmt
Access
Control
Security Rights
Mgmt
Access
Control
Security Rights
Mgmt

8. 8© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Models
Benefits and Cautions

9. 9© Copyright 2013 EMC Corporation. All rights reserved.
Dimensions of Cloud
Cost
Data
Transfer
Unit
Cost
FTE
Capabilities
Metering
Elastic
Automation
Business
Agility
Right
Sized
CapEx/O
pEx
Technology
Consistency DurabilitySecurity

10. 10© Copyright 2013 EMC Corporation. All rights reserved.
CAPEX
Meet your goals and lower your risks
The Drivers
Cost Saving Increase UtilizationVirtualization
Hardware
Fixed Location
OPEXPay Per Use
ApplicationAbstraction
Multi SiteDistributed
Shared ResourcesMulti Tenancy
Device Dependent Device AgnosticSmart App
Dedicated Resources

11. 11© Copyright 2013 EMC Corporation. All rights reserved.
Benefits of Cloud
Asset
Utilization
Cost Model
Agility
CapExOpEx
Public
Hybrid
Private
Hybrid
Private
Public
Public Hybrid Private
BetterGoodBest

12. 12© Copyright 2013 EMC Corporation. All rights reserved.
Risks of Cloud
Security Governance
Public
Hybrid
Private
Hybrid
Private
Public
HighestLowest
Cost
Implications
Hybrid
Private
Public
 What happens if
someone gets
access to this data?
 Do I have to share
this data with a
third party?
 Regulatory
Requirements?
HIPPA, SOX, PCI,
etc.

13. 13© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Storage

14. 14© Copyright 2013 EMC Corporation. All rights reserved.
Cloud – The Holistic View
Cloud Infrastructure ExtensibilityManagement
Physical Infrastructure
Server, Storage, and Network
Security
Business
Continuity
API
ConnectorsBusiness
Operations
Virtualization

15. 15© Copyright 2013 EMC Corporation. All rights reserved.
Software Defined Capabilities
Extensible
Automated
Programmatic
APIConnectors
 Cloud Compute
– Instance creation using predefined templates and Elastic
Resource Allocation
 Software Defined Network
– Setup isolated network tunnels for segmentation and
congestion management
 Software Defined Storage
– Automated Provisioning
– Multi-Protocol Support (Block/File/Object)
 Security
– Single-Sign On and Identity Management

16. 16© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Infrastructure Components
Cloud
Management
Platform
Compute
Network
Storage

17. 17© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Storage
 Is Cloud Storage the same as what is
used in your data center for traditional
apps?
 Generally, cloud storage refers to
object-based storage (e.g. Atmos, S3,
Dropbox, etc)
– When storing files on-premise for
traditional DC workflows, the data is
either accessible via File (NFS/SMB) or
Block (iSCSI/FCoE/FC)
 The answer can be yes as well
– OpenStack Cinder, EBS, Project
Bourne, etc

18. 18© Copyright 2013 EMC Corporation. All rights reserved.
Object and File
Objects Files
ObjID: 4a3fdde47603a99… “server1fs1MyFile.txt”
Object File
Structure Flat* Tree
Access Method HTTP/REST/SOAP NFS/SMB (POSIX)
Storage Object BLOB File
Meta-Data Rich Metadata Embedded Metadata
Name space Application-Provided,
Unconstrained Scope
Built-In, Constrained Scope

19. 19© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Adoption

20. 20© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Investment Drivers
Most
Important
factors
driving
investments
Top five ranked factors
Reduce Cost
Flexibility
Scalability
Business Continuity
Deployment Agility
Peers within the industry are saying
67%
54%
41%
33%
27%
67%
54%
33%
27%
41%
ESG Research – Cloud, Storage, and Virtualization
have the most positive spending outlook for 2013

21. 21© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Consumption
Logos are trademarks of their respective companies (Dropbox, Walmart, Google, Salesforce.com and EMC)

22. 22© Copyright 2013 EMC Corporation. All rights reserved.
What’s Right? It depends…
Business As Usual Innovate Transform
Cloud Value Add 16.00% 64.00% 100.00%
IT Response 80.00% 80.00% 100.00%
Business Response 20.00% 80.00% 100.00%
Cloud Maturity 100.00% 100.00% 100.00%
16.00%
64.00%
100.00%
Value
Use Cases
Cloud Value Add
IT Response
Business Response
Cloud Maturity

23. 23© Copyright 2013 EMC Corporation. All rights reserved.
Datacenter Transformation to the SDDC
Basic
Hypervisor
Dynamic IT
DRS
VASA
Converged
Infrastructure
C + N + S
SDDC
Control/Data
Segmentation
Solution Automation
Traditional DC
CloudAdoption
Cloud

24. 24© Copyright 2013 EMC Corporation. All rights reserved.
Storage Transformation to the SDS
Archiving/Backup
Cloud Enabled
Storage
Sync N’ Share
SDS
Control/Path
Segmentation
Automation
Archive
Sync N’ Share
Cloud Distribution
Cold Tier
Traditional
Storage
CloudAdoption
Cloud Enabled
Data
Content Distribution
Cold Tier
Cloud

25. 25© Copyright 2013 EMC Corporation. All rights reserved.
USD Cloud Strategy

26. 26© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Strategy Overview
Commitment Ambition
Action

27. 27© Copyright 2013 EMC Corporation. All rights reserved.
EMC Cloud Tiering Appliance
 Automated File Movement
 Stub-based
 Seamless Retrieval
 Compliance
 Natively supports encryption and
compression
Isilon Celerra AtmosVNXeVNX
EMC VNX
Data DomainCenteraWindows S3 or Azure

28. 28© Copyright 2013 EMC Corporation. All rights reserved.
Separated Control Path and Data Path
The Two Dimensions of The SDDC
Rack 1 Rack 2 Rack 3 Rack n
DATA
PATH
DATA
PATH
DATA
PATH
DATA
PATH
FEDERATED CONTROL PATH

29. 29© Copyright 2013 EMC Corporation. All rights reserved.
IT Productivity and Agility is Vastly Increased
Automating the Control Path w/ ViPR
Rack 1 Rack 2 Rack 3 Rack n
DATA
PATH
DATA
PATH
DATA
PATH
DATA
PATH
FEDERATED CONTROL PATHAUTOMATED
STORAGE
MANAGEMENT
Self-Service MeteringAutomation Provisioning

30. 30© Copyright 2013 EMC Corporation. All rights reserved.
Data Management No Longer Tied to Specific Arrays
Adding Global Data Services w/ ViPR
Rack 1 Rack 2 Rack 3 Rack n
DATA
PATH
DATA
PATH
DATA
PATH
DATA
PATH
GLOBAL
DATA
SERVICES
Object Store Analytics Mobility Availability
AUTOMATED
STORAGE
MANAGEMENT
Self-Service MeteringAutomation Provisioning

31. 31© Copyright 2013 EMC Corporation. All rights reserved.
GLOBAL
DATA
SERVICES
Object Store Analytics Mobility Availability
AUTOMATED
STORAGE
MANAGEMENT
Self-Service MeteringAutomation Provisioning
VNX Delivers a Dynamic Range of Data Path Service Levels
ViPR Multi-Pool Orchestration
GOLD POOL
100%FLASH
Lowest
Latency
BRONZE POOL
100%NL-HDD
Lowest
Cost
SILVER POOL
Blended
Latency-Cost
5% 10% 85%

32. 32© Copyright 2013 EMC Corporation. All rights reserved.
GLOBAL
DATA
SERVICES
Object Store Analytics Mobility Availability
EXTENSIBLE
VIRTUAL
ARCHITECTURE
AUTOMATED
STORAGE
MANAGEMENT
Self-Service MeteringAutomation Provisioning
Completes VNX Provisioning and App Affiliation
Tight Integration w/ VM Frameworks
GOLD POOL
100%FLASH
Lowest
Latency
BRONZE POOL
100%NL-HDD
Lowest
Cost
SILVER POOL
Blended
Latency-Cost
5% 10% 85%

33. 33© Copyright 2013 EMC Corporation. All rights reserved.
Service Catalog Oriented Solutions
Control
Service Catalog
Creation, Request
Approvals
User
Self Service
through Online
Service Catalogs
Governance
Track and Manage
Billing & Revenue
Assurance
Service
Service Desk
Management,
Reporting and
System MonitoringEnterprise Grade Storage
Metering
Self-Service
Portal
Automation
Service
Catalog

34. 34© Copyright 2013 EMC Corporation. All rights reserved.
Cloud Use Cases
Business as
Usual
Cloud
Compute
Dedicated,
Private,
Cloud
Co-Location
Models
Archiving Differentiated
Content
Distribution
Tiering
Enterprise
Mobility
Global
Common
Experience/
View

35. 35© Copyright 2013 EMC Corporation. All rights reserved.
Differentiated Use Cases for Cloud Storage
Primary Data
Store
Content
Distribution
Inactive Data
Tier
Archive
Repository
Disaster
Recovery
 Primary Data Store
– Primarily used for workloads and applications that
support users over the internet almost exclusively
 ‘Cold’ Data Tier
– Data is persistently stored in the cloud and is not
frequently accessed
 Content Distribution
– Data is distributed to multiple on-premise and
mobile clients using the cloud as a data repository
 Data Repository (Inactive Data)
– Data is stored in the cloud but can be recalled to on-
premise storage upon access (access patterns
dictate performance requirements)
 Disaster Recovery
– A copy of on-premise data is stored in the cloud and
can be leveraged to restore data in the event of a
catastrophe

36. 36© Copyright 2013 EMC Corporation. All rights reserved.
Content Distribution and File Sharing
Site
3
Site
2
Site
1

37. 37© Copyright 2013 EMC Corporation. All rights reserved.
Conclusion
 Each cloud model has its associated benefits and risks, hybrid can be
a good balance of both the public and private cloud benefits.
 The proper alignment between business and IT ensures a successful
cloud adoption strategy and discussing whether you plan to conduct
“business as usual” or “innovate” with the cloud can help guide your
tactical plan
 VNX integrates with all major VM frameworks to provide a reliable,
automated, enterprise class storage solution for your infrastructure
 The separation of control and data paths provides unprecedented
degrees of freedom and control

38. 38© Copyright 2013 EMC Corporation. All rights reserved.
Session Name Date Time
VNX Family: Leveraging Vblocks for Converged
Infrastructures
Tuesday 5/7
Thursday 5/9
5:30-6:30pm
10-11am
Multi-Tenancy From a Storage Perspective with VNX and
Isilon
Tuesday 5/7
Wednesday 5/8
4-5pm
10-11am
BOF: Leveraging Cloud Infrastructures Wednesday 5/8 1-2pm
VNX Family integration with VMware, Microsoft & Citrix
Virtualized Environments
Tuesday 5/7
Wednesday 5/8
4-5pm
11:30-12:30pm
Related Sessions

39. 39© Copyright 2013 EMC Corporation. All rights reserved.
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