White Paper: Object-Storage-as-a-Service and Value-Added Services — EMC Atmos Product Family and Atmos Cloud Delivery Platform

White Paper

OBJECT-STORAGE-AS-A-SERVICE AND VALUE-
ADDED SERVICES
EMC Atmos product family and Atmos Cloud Delivery Platform
• Deliver Storage-as-a-Service on secured shared platforms
• Leverage your investment with a catalog of Atmos-powered services

EMC Solutions Group

Abstract
This white paper provides guidelines on how to deploy the EMC® Atmos™ products,
the Atmos Cloud Delivery Platform, and supporting Atmos technologies to create an
Object Storage-as-a-Service environment. It brings guidance on the design and
deployment considerations related to the platform’s implementation and provides
integration points and use cases for Atmos-powered services like file tiering, archiving
and backup services that can be leveraged to monetize the investment in Atmos.

October 2012

Copyright © 2012 EMC Corporation. All Rights Reserved.

EMC believes the information in this publication is accurate as of its
publication date. The information is subject to change without notice.

The information in this publication is provided “as is.” EMC Corporation makes
no representations or warranties of any kind with respect to the information in
this publication, and specifically disclaims implied warranties of
merchantability or fitness for a particular purpose.

Use, copying, and distribution of any EMC software described in this
publication requires an applicable software license.

For the most up-to-date listing of EMC product names, see EMC Corporation
Trademarks on EMC.com.

All trademarks used herein are the property of their respective owners.

Part Number H11161

Object-Storage-as-a-Service and Value-Added Services 2

Table of contents
Executive summary............................................................................................................................... 5
Business case .................................................................................................................................. 5
Solution overview ............................................................................................................................ 5

Introduction.......................................................................................................................................... 7
Purpose ........................................................................................................................................... 7
Scope .............................................................................................................................................. 7
Audience ......................................................................................................................................... 7

Technology overview ............................................................................................................................ 8
Overview .......................................................................................................................................... 8
EMC Atmos ...................................................................................................................................... 8
EMC Atmos Virtual Edition................................................................................................................ 9
EMC Atmos Cloud Delivery Platform ................................................................................................. 9
EMC Atmos Software Development Kit ............................................................................................. 9

EMC Atmos architecture and deployment considerations ................................................................... 10
EMC Atmos cloud storage architecture and planning ...................................................................... 10
EMC Atmos data protection and resiliency ..................................................................................... 10
EMC Atmos Virtual Edition.............................................................................................................. 10
EMC Atmos Cloud Delivery Platform ............................................................................................... 10
EMC Atmos cloud storage for Web services .................................................................................... 11

Atmos-powered solutions................................................................................................................... 12
Overview ........................................................................................................................................ 12
Online backup services .................................................................................................................. 12
Introduction .............................................................................................................................. 12
Solution overviews .................................................................................................................... 12
File sync services ........................................................................................................................... 13
Introduction .............................................................................................................................. 13
Solution overview ...................................................................................................................... 14
Instant file access .......................................................................................................................... 15
Introduction .............................................................................................................................. 15
Medical image archiving ................................................................................................................ 16
Introduction .............................................................................................................................. 16
File tiering to EMC Atmos................................................................................................................ 16
Introduction .............................................................................................................................. 16


Cloud storage gateways ................................................................................................................. 18
Introduction .............................................................................................................................. 18
Revenue generators................................................................................................................... 20

Conclusion ......................................................................................................................................... 22
Findings ......................................................................................................................................... 22

References.......................................................................................................................................... 23
Atmos platform guides ................................................................................................................... 23
Atmos cloud delivery platform guides ............................................................................................ 23
Atmos SDK guides.......................................................................................................................... 23
Additional Atmos-related documents ............................................................................................. 23


Executive summary
Business case Content-rich applications such as those that store video, medical images, and
collaboration content, combined with the growth of user-generated data, are
challenging the traditional approach to storing data at scale. In a typical enterprise
environment, these application workloads can combine to routinely generate
unprecedented volumes of unstructured data.

This combination of massive growth, new information types, changing deployment
models, and the need to support multiple locations and users globally, has led to
new market requirements for information management.

These new storage dynamics are proving to be a challenge when supported with the
service management processes for traditional file systems:
• The first challenge is the recurring request for storage resources. Followed by
the provisioning cycle ranging in duration from hours to weeks, the actual
consumption of the storage space can then be provisioned.
• The second challenge is the complex sets of replications and distribution tasks.
In this storage provisioning cycle, storage is often presented to the consumer,
be it an application or an end user through a rigid, structured, path-based
construct. As applications continue to scale, the underlying storage must follow
the cyclical storage provisioning process mentioned previously. Then as these
applications and their content grow and need to scale geographically, the data
must be replicated through a variety of methods, which typically involve
complex sets of replications and distribution tasks.
To overcome these constraints, the EMC® Atmos™ product family is positioned to
deliver a more modern technology than traditional file- or block-based storage
platforms to provide the linear scale, elasticity, geographic distribution of
unstructured data. This data distribution eliminates the cyclical need to provision and
consume storage. Unlike a frame-by-frame monolithic approach that is common with
file- or block-based storage technologies, the EMC Atmos product family makes
storage capacity available on-demand and allows access to an entire storage
infrastructure collectively.

Service providers are looking to invest in storage platforms like EMC Atmos, which is
a low cost, scalable Storage-as-a-Service solution for their customers. With today’s
challenges of efficiently and cost effectively storing ever expanding data growth from
content rich applications and user-generated data, service providers are well
positioned to offer their customers scale-out cloud storage services to meet these
demands based on their ability to provide the network infrastructure, data centre
footprint, controlled energy costs, and operations at scale.

Solution overview EMC Atmos is a cloud storage solution that enables service providers to store,
manage, and protect geographically distributed, unstructured content at scale.
Essentially, it provides the building blocks for the service provider to implement a
cloud storage environment.


EMC Atmos can be deployed as an integrated hardware and software cloud storage
system or it can extend existing or new VMware®certified storage with the capabilities
of Atmos cloud storage with the EMC Atmos virtual edition.

In addition to the integrated and virtual edition of EMC Atmos, the EMC Atmos Cloud
Delivery Platform is an add-on software product that can be used by service providers
to deliver and manage Storage-as-a-Service to an Atmos storage cloud.


Introduction
Purpose The purpose of this white paper is to provide necessary information on the EMC
Atmos platform to:
• Enable the service provider to architect and deploy an object storage platform
• Offer customers Storage-as-a-Service solutions with the integration of value-
added services so that they may monetize the investment in the EMC Atmos
platform.

This white paper is also to describe how the service provider can monetize EMC
Atmos with the integration of value-added services, for example data protection,
archiving, and global data access services.

Scope This white paper provides an overview of the different deployment types for the EMC
Atmos Cloud Storge building blocks so that a service provider can establish a “best
fit” for their environment.

Throughout this white paper, we assume that you have some familiarity with the
concepts and operations related to network, storage, and virtualization technologies,
and their use in cloud and data center infrastructures.

Audience This white paper is intended for EMC employees, partners, and customers including IT
planners, system architects and administrators, and any others involved in
evaluating, acquiring, managing, operating, or designing an Object-Storage-as-a-
Service infrastructure environment leveraging EMC and EMC partner technologies.


Technology overview
Overview Service providers are looking to build reliable, multi-tenant object storage systems
using EMC technologies. They can then deliver to their customer what as-a-service
can do by leveraging the following core components of the EMC Atmos product family.

EMC Atmos EMC Atmos is an integrated software and hardware system that enables enterprises
and service providers to store, manage, and protect globally distributed, unstructured
content at scale.

EMC Atmos software provides:
• Cloud architecture for efficient object storage, protection, and access across
distributed systems
• Single system that is active across locations
• Seamless scalability to easily add capacity, applications, tenants, and users
• Easy access across networks and platforms
• Automated data placement, protection, and services
• Central management and provisioning across the entire storage cloud

EMC Atmos hardware includes:
• High-density, standard 40U cabinet with one 3U disk enclosure per shelf
• Fully accessible and customer-serviceable components
• Redundant power cooling and cabling
• Three-base configuration options depending on computing and storage
requirements
• Easy scale-out with 30 to 120 disk expansion node options

EMC Atmos delivers:
• Common application programming interfaces (APIs)—Access instantly storage
resources with representational state transfer (REST) and Simple Object Access
Protocol (SOAP) Web service APIs across EMC Atmos, Atmos Virtual Edition, and
Atmos-powered external clouds.
• Policy-based information management—Improve operational efficiency with
easy-to-set policies for content protection, distribution, and additional data
services.
• Infinite scalability—Scale easily on-demand with no provisioning required.
• Object metadata—Refine content distribution, improve searches, and build
custom views for cloud-based services.
• Multi-tenancy—Achieve economies of scale by securely serving multiple
applications from a single infrastructure.


• Unified namespace— Simplify your environment and support application scale,
managing and presenting information as a single entity.
• Application diversity—Support business-critical applications including backup
and archiving, collaboration, and content distribution.

For more information about Atmos, refer to the EMC Atmos data sheet.

EMC Atmos Virtual Atmos Virtual Edition offers the core benefits and features of EMC Atmos in a
Edition virtualized environment, delivering Web-enabled, policy-managed, and scalable
cloud storage solutions. It works with new or existing EMC storage products or any
VMware-certified storage. This allows the service provider to maximize existing
storage investments to optimize content distribution and retention while dramatically
reducing provisioning, management, and data protection activities.

Atmos Virtual Edition supports content-rich applications with easy-to-adopt APIs,
scales elastically with nondisruptive expansions, and gives application developers
and users instant access to storage with minimal IT provisioning and process.

For more information about Atmos Virtual Edition, see the EMC Atmos Virtual Edition
Data Sheet.

EMC Atmos Cloud EMC Atmos Cloud Delivery Platform is an add-on software product used to deliver and
Delivery Platform manage Storage-as-a-Service to an Atmos storage cloud. Through its easy to use and
install portal, service providers can:

• Implement a turnkey solution to deliver and manage Storage-as-a-Service
• Offer users self-service access and storage management
• Manage and view meter utilization and bandwidth per user
• Integrate chargeback and billing

For more information about Atmos Cloud Delivery Platform, see the EMC Atmos Cloud
Delivery Platform Data Sheet.

EMC Atmos For application architects and developers, EMC Atmos has a software development
Software kit. The Atmos Software Development Kit (SDK) encompasses the language bindings,
Development Kit APIs, documentations, and tools surrounding the EMC Atmos platform.

The Atmos developer community hosts the Atmos SDK, as well as active forums,
sample code, applications, and access to the Atmos online developer network.

Included in the References section of this white paper are some additional guides
that form part of the EMC SDK and can be leveraged by experienced programmers
who want to develop applications that interface with Atmos.


EMC Atmos architecture and deployment considerations
To gain an understanding of the Atmos storage architecture the EMC Atmos Cloud
Storage Architecture white paper outlines the architectural elements of EMC Atmos
EMC Atmos cloud and how it efficiently manages, protects, and stores distributed unstructured content
storage at scale.
architecture and
planning Deployment of EMC Atmos requires careful planning. The EMC Atmos Planning
Considerations document provides guidelines for planning an Atmos system
installation.

A number of additional guides are referred to in the EMC Atmos Planning
Considerations document, these and other documentation relating to deploying and
administering EMC Atmos can be found in the References section of this white paper.

EMC Atmos data To understand the resiliency features and functionality of the EMC Atmos platform,
protection and the white paper EMC Atmos Data Protection and Resiliency illustrates how the Atmos
resiliency policy engine, distributed data services, and fault-tolerant hardware features can
support highly-available, mission-critical cloud storage workloads that run on the
Atmos object storage platform.

EMC Atmos Virtual The main benefit of the Atmos Virtual Edition is that it can be deployed on the
Edition existing virtual server infrastructure and provide object storage functionality using
traditional back-end file storage systems such as EMC VNX™ and other VMware
certified third party storage systems.

The EMC Atmos Virtual Edition with EMC VNX Series Deployment Guide shows how to
configure a REST-based and SOAP-based object storage platform using EMC Atmos
Virtual Edition and EMC VNX series, and outlines various aspects of the solution,
including management, performance, and storage efficiency.

EMC Atmos Cloud A high level overview of the architecture and the features and components of the
Delivery Platform Atmos Cloud Delivery Platform are detailed in the EMC Atmos Cloud Delivery Platform
Conceptual Overview document.

The EMC Atmos Cloud Delivery Platform Conceptual Overview document refers to a
number of additional supporting documents namely:
• EMC Atmos Cloud Delivery Platform Site Planning Guide
• EMC Atmos Cloud Delivery Platform Administrator’s Guide
• EMC Atmos Cloud Delivery Platform Metering API
• EMC Atmos Cloud Delivery Platform User Guide
• EMC Atmos Cloud Delivery Platform Programmer’s Guide
• EMC Atmos Cloud Delivery Platform Troubleshooting Guide

These guides can be found in the References section of this whitepaper along with
additional Atmos Cloud Delivery Platform documentation that provide excellent
guidance for Atmos Cloud Delivery Platform deployments.


EMC Atmos cloud The EMC Atmos Cloud Optimized Storge for Web Services guide describes the
storage for Web business use case of storing, managing, and retrieving objects over a Web-based
services platform with an in-depth examination of using EMC Atmos to implement the Web
services business case. Following this, the paper describes the EMC Atmos Cloud
Storage approach detailing the system and architectural approach and best practice
design. Finally the whitepaper shows a sample web services implementation of
storing and retrieving objects with the Atmos web services interface.


Atmos-powered solutions
Overview EMC Atmos provides the foundations for service providers to offer scale-out Storage-
as-a-Service offerings to their customers. However, to really drive the consumption of
the storage space that the EMC Atmos platform delivers, service providers must look
to build integrated solutions to monetize their investments.

This section shows examples of business issues that can be addressed with EMC
Atmos-powered integrated solutions that the service providers can build as-a-service
offerings and propositions to grow object storage consumption.

It also looks at how the solution components of these service offerings equates into
revenues for the service providers, factoring in elements such as storage policies
(single site copy or multi-site copy), network rental and bandwidth, data storage per
gigabyte.

Online backup Introduction
services Online backup services allow organizations to protect data stored on a range of end-
user devices (such as laptops, desktops, and tablets) and servers. They usually
operate through the installation of a host-based software agent that captures
changed data and automatically stores a copy of it on a remote storage platform
through a secure Internet connection. Online backup services vary greatly in their
sophistication, ranging from simple services that make a daily backup of important
files and documents, to comprehensive, enterprise-grade services that allow
companies to protect their critical data and applications from a range of outages.

Online backup services tend to target small and medium-sized businesses (SMBs)
because of technology constraints that have weighed on large enterprise adoption,
and the latency associated with large backups and the increased cost associated
with transferring large amounts of data to public cloud storage platforms offered by
service providers.

Solution overviews
EMC Atmos can be leveraged as a backup target, the following solution overviews
give good examples of how Atmos can be integrated with EMC and third party
products to provide online backup services.

Iomega® Storcenter series and Atmos cloud connector
For more information, refer to Solution Overview: EMC Iomega Storcenter Series and
Atmos Cloud Connector.

EMC NetWorker backup to Atmos cloud storage
The EMC NetWorker® Cloud Backup Option enables customers to leverage Atmos-
based cloud storage for online backup and recovery. NetWorker’s integration with
Atmos provides the necessary control and security to safely and effectively migrate
backup data to an offsite facility for disaster recovery and long-term retention. As a
perfect complement to backup-to-disk, NetWorker cloud-enabled backup makes
staging and copying of data from disk to cloud storage straight forward. Because the


storage resource looks just like on-premise disk, recovery from the cloud storage
platform is also simple and straightforward.

By automating offsite workflows, NetWorker backup to Atmos reduces error prone
tape-based operations. Combining NetWorker and Atmos helps customers eliminate
capital expenditures typically required for tape infrastructure by providing an effective
pay-as-you-go alternative to tape vaulting.

Major use cases of EMC NetWorker backup to Atmos cloud storage are listed as
follows:
• Backup to disk, copy to EMC Atmos
• Direct backup to EMC Atmos

The following are the key features and functions of these use cases:
• Leveraging traditional backup workflows–backup-to-Atmos using existing
backup workflows
• Data compression maximizes efficiency of data transfer
• Data encryption ensures all data flowing off-site is securely protected
• Bandwidth throttling ensures customer control over network resources
utilization
• Internet connectivity resilience

File sync services Introduction
The proliferation of smart phones and particularly tablets has drastically changed the
way in which people work. The convenience of "instant on connect” of those mobile
devices creates a desire to access, modify, and create data anywhere and anytime
with any mobile device. Online or cloud file sync services like Apple iCloud and cloud
file sharing services, such as DropBox and SugarSync, allow consumers to
synchronize files among different devices that they own and share them among
family and friends. The ease of use of these cloud file sync/sharing services has
begun to impact the business world as employees start installing these services on
their work personal computers (PCs) and laptops, as well as their tablets and smart
phones, to access their work-related content or to share the content with their
business associates. However, most of those activities are ad hoc and not organized
by the company's IT department.

Vendors of cloud file sync/sharing services are becoming more sophisticated by
offering more business-oriented feature functions, such as policy-based access
control and versioning. These vendors are building the necessary connectors and
adapters to integrate with EMC Atmos to provide enterprise-grade file sync and share
solutions. Service providers are leveraging these solutions to offer file sync and
sharing service to drive the consumption of the storage space from their scale-out
storage platforms like EMC Atmos.


Solution overview
Oxygen cloud provides end-users access to data stored in EMC Atmos across desktop
platforms (such as Windows, Mac, and Linux) and mobile devices (such as iPhone,
iPad, Android devices). Oxygen complements Atmos by providing end-users with
ubiquitous access to their data without compromising the required IT control over
users, data, and devices. Oxygen Cloud provides the desktop and mobile file
navigation interface and IT management oversight tools necessary for EMC Atmos
cloud deployments.

Oxygen allows end-users of enterprises and service providers to:
• Access, share, and manage files from anywhere with iPhone, iPad and Android
devices
• Use native desktop tools to access Atmos and manage cloud files as if they are
local
• Share files and communicate with team members, comment directly on files,
and follow a unified newsfeed to monitor team feedback and file activity
• Gain visibility and control over all corporate content regardless of the device or
platform. All information is secured using encryption at rest and in transit
• Centrally manage users, access permissions, and security policies

The Intel Cloudbuilders Guide defines and tests a scale-out storage cloud reference
architecture based on EMC Atmos with secured file access based on Oxygen cloud
software


Instant file access Introduction
Cloud storage platforms like EMC Atmos are solving the challenges associated with
the big data storage needs of today’s enterprises. Instant access to this data is an
important part of the cloud storage solution for business users.

Solution overview
EMC Atmos GeoDrive is an add-on software product that offers a single user or
application instant access to an Atmos storage cloud from a Windows or Linux
workstation, as shown in Figure 1.

Figure 1. Atmos GeoDrive: Windows and Linux Access

Atmos GeoDrive:
• Enables users to securely store and access files to/from EMC Atmos
• Works over almost any network
• Requires zero development, so users can access EMC Atmos cloud storage
instantly

Once installed, Atmos GeoDrive behaves like local storage. It creates a virtual
Windows drive or Linux mount point, so users work just like they do on their local
system. Users can store data copies both locally and in the cloud, or create a local
shortcut to push all content to the cloud. Because it runs in the user’s native
environment, there is no learning curve so they can be storing and accessing files in
the cloud storage platform quickly and easily. A frequently asked questions
document for Atmos GeoDrive can be found in the References section of this white
paper.


Medical image Introduction
archiving Archiving used to be a necessity by law or other compliance mandates, and used to
be a method for moving older, seldom used data to cheaper storage. Today, the
enterprise archive is a critical business asset. Specific to healthcare, the image
archive has become indispensible as an information asset and critical to accurate
diagnoses and error reduction. Archived image data needs to be stored securely and
in compliance with industry regulations, but also accessible on-demand.
Increasingly, healthcare organizations are turning to object, content-addressable
storage platforms to achieve these goals. The Improve Patient Care and Reduce IT
Costs with Vendor Neutral Archiving and Cloud Storage guide gives a good outline on
the benefits of EMC Atmos and medical image archiving.

Solution overview
The white paper Improve Patient Care and Reduce IT Costs with Vendor Neutral
Archiving and Cloud Storage focuses on the challenges of medical image archiving. It
illustrates the value of vendor neutral archiving combined with EMC Atmos cloud
storage to break down Picture Archiving and Communications Systems (PACS) silos to
reduce storage and archive costs, and provide secure, anywhere access to medical
images on any device at the point of care.

File tiering to EMC Introduction
Atmos Traditional backup and archiving processes are burdened with real-world challenges
related to data growth. These challenges include issues around performance tuning,
the constant addition of expensive tier 1 NAS storage, and the general truth that most
data stored is never accessed after its first 90 days.

Additionally, there are other problems to consider. Many backups simply fail, with
industry averages approaching 25 percent. Recovery is another problem leading to
missed service-level agreements (SLAs), and because of the nature of the tape,
access can take hours to days with the appearance of the resource simply being
offline. EMC Atmos and the Cloud Tiering Appliance (CTA) are built to help businesses
meet the dynamic and growing demands for tiered, archival storage resources.

Solution overview
In conjunction with EMC Atmos-powered service providers, Atmos and CTA can
address traditional backup and archival issues with intelligent tiering to service
provider storage clouds.

The benefits are:
• The amount of active data to manage is reduced:
 Moving inactive or infrequently accessed files from tier 1 NAS to a target tier
of hosted cloud storage defers capital expenditure (CapEx) purchases of
new capacity and lowers overall total cost of ownership.
 Backup times are reduced when static content is removed from backups.
 Data can be aligned with retention requirements to meet compliance
requirements.


• Simple to deploy, scale, utilize, and secure:
 CTA can be deployed as either a physical appliance or virtual Appliance
appliance leveraging VMware vSphere infrastructure.
 Compression archives and retrieves files faster with less storage space
consumed.
 Encryption can ensure data security.

A robust policy engine allows flexible rules for inclusion and exclusion as shown in
Figure 2.

Figure 2. Simple User Interface

NAS functionality and processes are preserved, including snapshots, backup and
recovery, and anti-virus

It is out of band and nonintrusive to current file service solutions, as shown in Figure
3.

Figure 3. Archiving and retrieval: All out-of-band


Cloud storage Introduction
gateways A cloud storage gateway is a network appliance or server that resides at the customer
premises and translates cloud storage APIs such as SOAP or REST to block-based
storage protocols such as Internet Small Computer System Interface (iSCSI) or Fibre
Channel or file-based interfaces such as Network File System (NFS) or Common
Internet File System (CIFS).

According to a 2011 report by Gartner Group, cloud gateways are expected to
increase the use of cloud storage by lowering monthly charges and eliminating the
concern of data security. Taneja Group Inc. analysts predict that the cloud gateway
appliance market will grow to more than $400 million in 2014, from $11 million at
the end of 2010.

Unlike the cloud storage services that they complement, cloud storage gateways use
standard network protocols that provide a seamless integration with existing
applications. Cloud storage gateways can also serve as intermediaries to multiple
cloud storage providers. Some cloud storage gateways also include additional
storage features such as backup and recovery, caching, compression, encryption,
deduplication and provisioning.

Solution overview
CTERA is one such Cloud Storage Gateway provider that enables EMC Atmos service
providers to launch managed cloud storage and data protection services for SMBs by
using the CTERA Portal for central provisioning and the CTERA cloud gateways for
accelerated access from customer sites. CTERA provides all-in-one cloud storage
gateways that support encryption and deduplication for data sent to the cloud, and at
the same time provide a full set of backup and recovery tools for both file and disk-
level backup, as well as acting as NAS supporting CIFS, NFS, rsync, File Transfer
Protocol (FTP), Apple Filing Protocol (AFP), Web Distributed Authoring and Versioning
(WebDAV) and iSCSI. Appliances of different sizes are available, from the tiny
diskless CloudPlug, to the eight-bay / 24TB local capacity C800, as well as managed
agents that can be used to back up laptops, servers, and virtual machines to a cloud
storage gateway or directly to the CTERA Portal.

As shown in Figure 4 and Figure 5, CTERA’s cloud-side management platform, CTERA
Portal, integrates with Atmos (supported within the CTERA Portal user interface as a
storage node) and uses it as its storage infrastructure. This platform enables the
service provider to create service plans based on storage and cloud services (such as
backup, remote access, and sharing), interface with billing systems, and remotely
manage the customer-premises appliances and agents.


Figure 4. CTERA solution architecture

Figure 5. CTERA solution features and functionality


Revenue There are many potential revenue streams that a service provider can generate with
generators EMC Atmos. There are also many integrated solutions that can be leveraged with
Atmos.

Table 1 sets out examples of potential revenue streams that can be generated with
the integrated solutions, such as file tiering and online backup. The service provider
can offer a number of storage policies to the customer including the number of copies
of the data and the locations at which the data is stored. This can be coupled with
Enterprise grade service level agreements, enabling the service provider to provide a
range of high availability offerings and charge a premium for these services.

Table 1 also shows the potential revenue from network connectivity, both internet
access and private network access to the cloud storage platform, along with the
ability to charge for bandwidth or for data transfer in or out or both. A number of the
Atmos-powered solutions will demand that an appliance, hardware- or software-
based, be located on the customer premises. In these examples, there will be the
potential to charge for the appliance, the deployment, and the ongoing management
of the appliance.

Table 1. Potential revenue streams

Atmos- Atmos Online File Instant file Medical File tiering Cloud
powered platform backup synchroniza access image storage
service tion archiving gateway
revenue
elements

Example 1: Yes N/A N/A N/A N/A N/A N/A
Data
storage
policy 1
(single site,
one
synchronou
s copy) per
gigabyte
per month/
usage
based
(peak usage
per day)


Atmos- Atmos Online File Instant file Medical File tiering Cloud
powered platform backup synchroniza access image storage
service tion archiving gateway
revenue
elements

Example 2: Yes N/A N/A N/A N/A N/A N/A
Data
storage
policy 2
(one
synchronou
s copy local
site, one
asynchrono
us copy
remote
site)-per
month/
usage
based
(peak usage
per day)

Internet N/A Yes Yes Yes Yes Yes Yes
access
(Public IP
addresses
and
bandwidth
)

Data N/A Yes Yes Yes Yes Yes Yes
Networks
(Private
Connectivi
ty and
Bandwidth
)

Customer N/A Yes Yes N/A Yes Yes Yes
Premises
Appliance
HWSW
(Purchase
upfrontle
ase plus
monthly
managem
ent
charges


Conclusion
Findings It is clear that traditional storage systems can no longer support, at scale, the huge
growth in information and the need to provide access to this data at multiple
locations to a global workforce.

The findings of this solution include:

• Back-end storage design and implementation are key to enabling scalability
and maturity of cloud storage services
• Enterprise adoption of cloud storage services is often driven by the need to
offer services that target specific workloads (Backup, File Tiering, Medical
Image Archiving)

EMC Atmos products provide a robust, cost effective, and scalable foundation cloud
storage layer that can be integrated by service providers to build Atmos-powered
solutions that target these workloads


References

Atmos platform For more information on the Atmos platform, see the guides listed below on the EMC
guides website or Powerlink.
• EMC Atmos 2.0 – Administrator’s Guide
• EMC Atmos 2.0 – System Management API Guide
• EMC Atmos 2.0 Programmer’s Guide
• EMC Atmos 2.0 Security Configuration Guide
• EMC Atmos Hardware Specifications

Atmos cloud For more information on the Atmos cloud delivery platform, see the guides listed
delivery platform below on the EMC website or Powerlink.
guides • EMC Atmos Cloud Delivery Platform Site Planning Guide
• EMC Atmos Cloud Delivery Platform Installation Guide
• EMC Atmos Cloud Delivery Platform System Administrator’s Guide
• EMC Atmos Cloud Delivery Platform Metering API
• EMC Atmos Cloud Delivery Platform Management API
• EMC Atmos Cloud Delivery Platform User Portal User Guide
• EMC Atmos Cloud Delivery Platform Admin Portal User Guide
• EMC Atmos Cloud Delivery Platform Troubleshooting Guide

Atmos SDK guides For more information on Atmos SDK, see the guides listed below on the EMC website
or Powerlink.
• EMC Atmos CAS 2.0 API Reference Guide
• EMC Atmos CAS 2.0 Programmer’s Guide
• EMC Atmos CAS for XAM 2.0 VIM Reference Guide

Additional Atmos- For more Atmos-related information, see the Atmos GeoDrive FAQ on EMC Powerlink.
related documents


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