Importance of Social Media in Today's Business World
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The document discusses the importance of social media for businesses. It notes that over 3/4 of Americans will be online in 2012, with over 2/3 on social media. Facebook has over 800 million active users who spend on average 20 minutes per visit. 91% of American adults use social media each month. The document recommends that businesses find the best social media platform for their customers, integrate social media into their marketing, and create engaging content to build their audience and promote their brand.
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Importance of Social Media in Today's Business World
- 2. The Importance of Social Media in Today’s Business World
- 3. In 2012, over ¾ of the U.S.’s population will be online. Over 114 million will be mobile internet users, with 106.7 million Smartphone users. Almost 2/3 of web users will be on social media.
- 4. There are over 800 million active Facebook users. Over 200 million of those were added in 2011.
- 5. As the web’s most visited site, Americans spend more time on Facebook than any other US website. More than half of FB users log in every day. The average user has 130 friends and is connected to 80 pages, events, or groups.
- 6. It is said if you post at least once every day, you will reach at least 22% of their fans a week. The average FB user spends 20 minutes on their account during each visit, logging on 3-4 times a week.
- 7. Over 80 % of all Americans use social networking.
- 8. 91% of American adults access some sort of social media each month. 98% of 18-24 year olds access S.M. accounts monthly.
- 9. 1/5 users visit another S.M. site after leaving one. That is why it is important to integrate SM with website and email. 40% access their social media accounts through mobile devices. 70% of updates are made from a mobile device.
- 10. Almost 23% of online time is spent on social networks.
- 11. Americans spend around 13 hours a week online.
- 12. Social Media users are more active offline 45% more likely to go on a date. 47% more likely to spend more on clothing, shoes, and accessories. 53% of active social networkers follow brands.
- 13. Why Small Businesses use Social Media: •Connecting with Customers •Visibility •Self-promotion •Get News Out Quickly
- 14. 50% of Small Business owners using social media reported gaining new customers through their social media usage.
- 15. However, 60% spend less than $100 on social media, and 74% don’t employ anyone to manage their social media marketing.
- 16. 51% of Facebook users and 64% of Twitter users are more likely to buy form the brands they follow.
- 17. How can you implement social media? Despite the hype, a majority of small businesses haven’t used Social Media. This is changing as the benefits become clearer and results more obvious.
- 18. Find the medium for your message. •Where do your customers visit? •What do you want your brand to be known for?
- 20. How can you stand out in the crowd? Creatively integrate Social Media into your marketing and ads. Create a buzz about your business and build your audience with giveaways, pictures, videos…
Notes de l'éditeur
- In 2012, over ¾ of the U.S.’s population will be online. Over 114 million will be mobile internet users, with 106.7 million Smartphone users. Almost 2/3 of web users will be on social media.
- As the web’s most visited site, Americans spend more time on Facebook than any other US website. More than half of FB users log in every day. The average user has 130 friends and is connected to 80 pages, events, or groups. It is said if you post at least once every day, you will reach at least 22% of their fans a week. The average FB user spends 20 minutes on their account during each visit, logging on 3-4 times a week.
- 91% of American adults access some sort of social media each month. 98% of 18-24 year olds access S.M. accounts monthly. 1/5 users visit another S.M. site after leaving one. That is why it is important to integrate SM with website and email. 40% access their social media accounts through mobile devices. 70% of updates are made from a mobile device.
- Americans spend around 13 hours a week online.
- Social Media users are more active offline and have a greater influence on their peers. Engage your customers to be offline advocates.
- However, 60% spend less than $100 on social media, and 74% don’t employ anyone to manage their social media marketing.
- Despite the hype, a majority of small businesses haven’t used Social Media. This is changing as the benefits become clearer and results more obvious.
- Facebook, YouTube, Twitter, Google +, Blogs, and Pinterest.
- While shopping, I took pictures of products, pinned them, and people, I have never met or heard of, re-pinned them.
- Creatively integrate Social Media into your marketing and ads. Create a buzz about your business and build your audience with giveaways, pictures, videos…
- Develop a tone and theme. Be authentic. Know it will take time… Remember to be approachable. They will share their opinions. Be ready to give helpful and informative feedback.