Wednesday, July 11, there was a presentation on Pinterest for business.

1. Pinterest,
where a picture is worth a thousand words!

3. What is Pinterest?
It is a virtual pin-board that allows
users to organize and share
thoughts, ideas, etc. One can
upload, sort, save and manage
photos, videos, links and other
content on their various boards.
Users add content to Pinterest and
their boards by pinning the items.

4. I love rock
climbing!
This is too
cool!

6. In August 2010, Pinterest
had around 5,000 users.
Now they are near
20 million users.

7. Pinterest connects users to other Pinterest users of
similar interests from around the world. Browsing the
site allows users to discover new ideas and inspiration
from those with similar interests.

8. Why all the hype?
Simple
Visual

12. How to get started?
1. Invitation…
2. Link to Facebook, Twitter, or
create login.

13. How to
apply to
Business?

14. Businesses are
using Pinterest
to engage a
community of
followers. As of
February 2012,
100+ brands
were using
Pinterest.

15. Is Pinterest for you?
1. Interesting and Sharable
content?
- Those with non-visual products will
have to be creative. (Images, news, tips,
products.)

16. 2. Visual Product?
- Get their attention with
interesting images and videos.
(Interesting= pin/repin/likes)

17. 3. Time?
- Like other social media, observe and
respond to your audience. Be active! Show
some sort of activity at least once a week.

18. Ways to Attract Traffic to
your Pinterest site
1. Follow those you would like to
follow you back.
2. Selling something? Add a price.

19. How to Make
Pins Sharable

20. Send a Clear Message
Convey
topic with
bold text-
use free
photo
editors like
Pixlr

21. Photo Format
Are your photos in the right format?
Flash slide shows can’t be uploaded, but make
Pinterest image Infographic for link.

22. Think Outside the Box
Follow some of your customers and get to know them.

23. Increase Traffic with
Contests & Giveaways

24. Captivate Emotions
Emotion
appeal is key.
Cute factor is
huge. Use
Keywords:
Yummy, affor
dable, hilario
us, new. Let
users relate
and respond.