Twitter & Blogs for Business
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This document provides information on using Twitter and blogs for business purposes. It discusses key Twitter statistics like the amount of time it took to reach 1 billion tweets and the number of daily tweets. It also lists top Twitter topics from 2011 and ways to tweet, including replies, retweets, photos, questions, and celebrations. The document defines what a blog is and notes that blogs are used by businesses to keep brands consistent. It provides statistics on blogging and discusses dos and don'ts of blogging as well as how to get started with Twitter by creating an account and profile. It suggests ways to get people to interact with a business on Twitter.
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Twitter & Blogs for Business
- 2. Twitter & Blogs for Business
- 5. How much time did it take to reach the billionth Tweet? 3 years, 2 months and 1 day
- 6. Now, there are 340 million tweets per day
- 7. Twitter now has more than 140 million active users expressing themselves in 140 characters or less.
- 10. Hot Topics 2011 Two & a Half Men Rebecca Black- Friday Elizabeth Taylor Charlie Sheen Dallas Cowboys Macs Texas Rangers Hashtags #egypt #japan #superbowl
- 11. 10 ways you can TWEET 1. @Replies 2. Retweets 3. Countdowns 4. Blog Posts 5. “As it Happens” Updates 6. Photos 7. Questions 8. Problems/Difficulties 9. Celebrations 10. Trivial Touchpoints
- 13. What is a blog? A diary, a soapbox, collection of thoughts and links, and outlet and so on…. Blogs are used to provide detail useful information for readers to respond to and listen to. Consider a blog a website, which speaks for you 24/7, like other social media means. Blogs are used by businesses to keep brands consistent and tie everything together. Even Google has a blog!
- 14. 270,000 words are written per minute 54% of bloggers post daily 77% of active adults online read blogs
- 16. Over 340 million people view more than 2.5 billion pages each month.
- 17. Dos and Don'ts of Blogging +Install Plugins –Do not Treat your Blog as a press center +Integrate social –Do not hide your About media links Section +Focus on a –Do not disable comments simple design and conversation –Do not make content hard +Have your blog to find on your domain –Do not expect too +Blog Regularly much, too soon
- 18. Getting Started with twitter • Go to www.Twitter.com to create an account or to login to your current account. • Set your @username as something unique and memorable but also something that goes with your business. This is how people will interact and find you on Twitter
- 19. Have a GREAT profile pic if not use your logo instead…… Your profile picture should be 73px X 73px www.PicResize.com
- 20. So who is gonna follow you??? www.Twello.com www.WeFollow.com www.search.twitter.com/advanc ed
- 21. Shout it from the rooftops! If you tell them, they will follow…. Put your username everywhere! Add it to your business cards Add it to your letterhead Put it on your counter
- 22. Now you have followers…… 4 Part Twitter Plan 1. Find Your Purpose 2. Tweet Responsibly 3. Be Authentic 4. Consider Your Audience
- 23. Getting people to interact with you Ask Questions Answer Questions Ask for posts Tweet Consistently
- 24. Twitter Tools www.Hootsuite.com Twitterriffic www.TweetBeep.com Twitbird www.goo.gl Twitdroid
Editor's Notes
- Twitter started March 21, 2006 with this first tweet.
- More than 1 billion every 3 days
- This translates to over 13% of adults use twitter and adding around 500,000 users each day.
- More than anything, these trends demonstrate how Twitter connects people with common interests. Instead of watching the news, the Super Bowl and Pretty Little Liars at home alone, we watched them together on Twitter. We shared our thoughts about the world we live in, and we listened as others around the globe chimed in.Record for Tweets per Second The day Michael Jackson died there were 456 tweets per second.
- What is a blog? A diary, a soapbox, collection of thoughts and links, and outlet and so on…. Blogs are used to provide detail useful information for readers to respond to and listen to. Consider a blog a website, which speaks for you 24/7, like other social media means. Blogs are used by businesses to keep brands consistent and tie everything together. Even Google has a blog!
- Blogger started in San Francisco in August of 1999 and was purchased by Google in 2002.
- HyperlinkThere are around 500,000 new posts and 400,000 new comments each day, written in over 120 languages.
- Over 100,000 Wordpresses are created each day.
- Develop a tone and theme. Be authentic. Know it will take time… Remember to be approachable. They will share their opinions. Be ready to give helpful and informative feedback.