E-Mediat: Day 1 Orientation and Networks

Train the TrainersDay 1: Orientation and Networks Networks for Social Media Trainers Beth Kanter This project is managed by Institute for International Institute for Education (IIE)Sponsored by the U.S. Department of State Middle East Partnership Initiative (MEPI)

Learning Objectives ,[object Object]

To understand networks and their benefit for social media trainers and NGOs

To model and practice integrating use of social media tools to deliver, document, and share instruction with networks,[object Object]

Theme for Day 1: From Me to We The big idea in the book “The Networked Nonprofit” is that NGOs need to work less like single institutions and more like networks to be more effective using social media. The same is true for social media trainers. Using professional networks can help us be more efficient because we don’t need to know everything. Social media tools can help us easily connect with new people who have knowledge, resources, and ideas to share to help with our goals.

Training Techniques Presentation Activity Discussion

Model Use of Social Media Document, Deliver, and Share Instruction What are our rules for sharing on social networks during the session? What other ways have you integrated social media into your training work? #emediat

Definition: Social Networks Social networks are collections of people and organizations who are connected to each other in different ways through common interests or affiliations.

Five Things About Me: Creating A Social Network Based on Our Individual Knowledge Activity

Instructions Share five things about you that are important for others to know for this project (skills, knowledge, interests) Write one word per sticky note Include your name and Twitter ID Each country should be represented by one color of sticky notes

Each person should introduce themselves to the group and place their sticky notes on the wall

What opportunities for reciprocity?

How can we mutually benefit the project? Discussion

The Power of Social Networks We have now created a social network around our shared interests. This is what happens when we use #hashtagson Twitter or other tools. Social networks have different patterns and structures. The glue that holds them together is relationships: connections and reciprocity. If social media trainers or NGOs understand the basic building blocks of social networks and apply to their work, whether training or a campaign that uses social media tools – we will get better results.

None 10 or more How many time zones did you travel to get here? How comfortable are you personally using social media? (very/not at all)How much experience do you have training or coaching NGOs or civil society organizations that have a campaign or cause? (a lot/not at all) (Raise hands if the campaign used social media)How much experience do you have delivering social media trainings? (no experience/a lot of experience)How much experience do you have creating training materials? (no experience (only use as is)/a lot (create my own from scratch)The Networked Nonprofit concept is relevant to NGOs in my country (agree/disagree)Digital activism campaigns need both strategy and tactics (agree/disagree) Activity Human Spectragram

None 10 or more How many time zones did you travel to get here? How many time zones did you travel to get here? None 10 or more How many time zones did you travel to get to Beirut? (None/more than 10)How comfortable are you personally using social media? (very/not at all)How much experience do you have training or coaching NGOs or civil society organizations that have a campaign or cause? (a lot/not at all) (Raise hands if the campaign used social media)How much experience do you have delivering social media trainings? (no experience/a lot of experience)How much experience do you have creating training materials? (no experience (only use as is)/a lot (create my own from scratch)The Networked Nonprofit concept is relevant to NGOs in my country (agree/disagree)Digital activism campaigns need both strategy and tactics (agree/disagree) None 10 or more None 10 or more Activity Human Spectragram

E-Mediat: Project Overview Heather Ramsey, IIE

E-Mediat: Train the Trainers and Coaching Overview

The Train the Trainers: Quick Overview Trainer Practicum Networks Digital Activism Social Media Tools/Skills Workshop Delivery CoachingOnline Site

Workshop and Coaching DeliveryThis slide will change …. Module 13 days Module 5 Module 2 Module 3 Module 4 Coaching Coaching Coaching Coaching Analyze and Revise Networked NGOTools and Concepts Facebook and Twitter Building Your Network Promoting Your Work Mobiles Presences andCampaigns Content Strategyand ProductionStorytelling Online SiteIn-Country TeamsOthers

E-Mediat: Social Media Maturity of Practice Model Coaching NGOS

Social Media NGO Coaching Tactics

Lunch Flickr photo by Littlelakes

Network Primer for Social Media Trainers Basic Definitions Network Terms Tools for Mapping and Examples: Low Tech and High Tech Techniques to Strengthen Networks: Network Weaving Presentation

Network Primer for Social Media Trainers What: Social networks are collections of people and organizations who are connected to each other in different ways through common interests or affiliations. A network map visualize these connections. Why: If we understand the basic building blocks of social networks, and visually map them, we can leverage them for our work and NGOs can leverage them for their campaigns. We bring in new people and resources and save time.

Periphery Cluster Ties Node Basic Building Blocks of Networks Core Hubs or Influencers Source: Working Wikily

Tools for Mapping Your Network There is a range -- from simple to complex, free to expensive, and low-tech to high-tech. Best to begin with low tech methods.

How NGOs Visualize Their Networks: Activism Strategy National Wildlife Federation Brought together team that is working on advocacy strategy to support a law that encourages children to play outside. Team mapped their 5 “go to people” about this issue Look at connections and strategic value of relationships, gaps

How NGOs Visualize Their Networks: Ecosystem

Visual Your Professional Online Network http://blog.linkedin.com/2011/01/24/linkedin-inmaps/

Visual Your Professional Online NetworkTwitter Hash Tags http://apps.asterisq.com/mentionmap/

NGOs Use Network MappingTo Strengthen Strategy: Find Hubs

Strengthening Your NetworkSocial Capital and Network Weaving Social Capital: The benefit from building relationships with people in your network through trust and reciprocity Network Weaving: A set of skills that help build your network by introducing people together, facilitating conversations, being a bridge, and sharing resources, information, and contacts Social media makes it easy to strengthen networks because it is easy to find or connect with people online.

Network Weaving TechniquesExample

Working As A Network of Social Media Trainers: Map It First! Goal: This exercise will provide an opportunity for each team to map their network to visualize, develop, and weave relationships with others to help them learn how to use social media and make connections for the NGOs they are working with. Description: We will debrief standing up as group and looking at each team’s map. One person from each team should be prepared to explain the map to the whole group and share insights. Activity

Working As A Network of Social Media Trainers: Steps Work together with the members of your In-Country Team. Use sticky notes or markers and poster paper Brainstorm a list of “go to” people, organizations, online communities, bloggers, Twitter users, or other resources for getting social media advise/answers. Decide on different colors to distinguish between different groups, write the names on the sticky notes Put them on the poster paper on the wall and as a group identify influencers, discuss specific ties and connections. Draw the connections. Use the reflection questions in the trainer’s guide to generate more insights Activity

Working As A Network of Social Media Trainers: Debrief Everyone should stand and walk as a group to the first map. Team members should answer: ,[object Object]

How can you use your networks to support your work on this project?Once everyone has debriefed their map, full group discussion: ,[object Object],Activity

Laptop Time: Instructions If you haven’t set up your blog, this is the time to do it. Write a blog post about the Network Map exercise. What did you learn? Take a photo of your map(s) and add it to the blog post. If you are on LinkedIn and want to experiment: http://blog.linkedin.com/2011/01/24/linkedin-inmaps/ Read each other posts and leave comments

Debrief What extra insight did you gain from blogging about the network map activity? What was it like to incorporate social media tools in the workshop? How might you adapt this exercise into your training for NGOs? What might be some of the challenges? Benefits? Discussion

E-Mediat: Day 1 Orientation and Networks

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