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It’s all MOBILITY
How MOBile-friendly is your website?
   In this presentation we are going to be some
    real statistics and treNDs that justifies the
    business case of having a MOBILE-friendly
    website TODAY.
   NOW, Let’s see some useful trends as per
    Competitive analyses.
Nokia Symbian OS leads the pack!
Source: Gartner, 2009
Android OS leads !!
Source: comScore Data Mine 2012
Nokia leads RIM!!!

Source: iSource
Source: Gartner,2009
   GENERAL USAGE(UK)




51%
   Own a smartphone!!!

Source: Google
   GENERAL USAGE(UK)




53%
   Search on their smartphone daily

Source: Google
   GENERAL USAGE(UK)




64%
   Search on their smartphone daily

Source: Google
   GENERAL USAGE(UK)




9%
   Apps Search on their smartphone daily

Source: Google
   REACHING MOBILE
    CONSUMERS(UK)




56%
   Search as a result of seeing an offline ad(TV,
    magazine,billboard, etc.)

Source: Google
   REACHING MOBILE
    CONSUMERS(UK)




84%
Notice mobile ads

Source: Google
   REACHING MOBILE
    CONSUMERS(UK)



59%
Only look at the first page of the search results
on their phone

Source: Google
   REACHING MOBILE
    CONSUMERS(UK)



59%
Only look at the first page of the search results
on their phone

Source: Google
   REACHING MOBILE
    CONSUMERS(UK)




43%
Use their smartphone while listening to music

Source: Google
   REACHING MOBILE
    CONSUMERS(UK)




80%
Use their smartphone while consuming otheri
media

Source: Google
   REACHING MOBILE
    CONSUMERS(UK)




55%
Use their smartphone while watching TV

Source: Google
   MOBILE LOCAL(UK)




85%
Use their smartphone while watching TV

Source: Google
   MOBILE LOCAL(UK)




81%
Of those people take action as a result

Source: Google
   MOBILE LOCAL(UK)




59%
Visit the business, either in-store or online, after
a local search

Source: Google
   MOBILE SHOPPING(UK)




31%
Make purchases on their smartphone

Source: Google
   MOBILE SHOPPING(UK)




17%
Change their minds about buying a product while in
store as a result of researching on their smartphone

Source: Google
   MOBILE SHOPPING(UK)




95%
Change their minds about buying a product while in
store as a result of researching on their smartphone

Source: Google
Will   YOU have
   a MOBile
   Website??
Source: Google
   ConTACT US at :
   www.deo-corp.com.ng
   sales@deo-corp.com.ng
   deocorpltd@gmail.com
   234-809-780-6895
   234-810-380-2735




Source: Google

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It’s all about MOBILE usability

  • 1. It’s all MOBILITY How MOBile-friendly is your website?
  • 2. In this presentation we are going to be some real statistics and treNDs that justifies the business case of having a MOBILE-friendly website TODAY.
  • 3. NOW, Let’s see some useful trends as per Competitive analyses.
  • 4. Nokia Symbian OS leads the pack! Source: Gartner, 2009
  • 5. Android OS leads !! Source: comScore Data Mine 2012
  • 8. GENERAL USAGE(UK) 51%  Own a smartphone!!! Source: Google
  • 9. GENERAL USAGE(UK) 53%  Search on their smartphone daily Source: Google
  • 10. GENERAL USAGE(UK) 64%  Search on their smartphone daily Source: Google
  • 11. GENERAL USAGE(UK) 9%  Apps Search on their smartphone daily Source: Google
  • 12. REACHING MOBILE CONSUMERS(UK) 56%  Search as a result of seeing an offline ad(TV, magazine,billboard, etc.) Source: Google
  • 13. REACHING MOBILE CONSUMERS(UK) 84% Notice mobile ads Source: Google
  • 14. REACHING MOBILE CONSUMERS(UK) 59% Only look at the first page of the search results on their phone Source: Google
  • 15. REACHING MOBILE CONSUMERS(UK) 59% Only look at the first page of the search results on their phone Source: Google
  • 16. REACHING MOBILE CONSUMERS(UK) 43% Use their smartphone while listening to music Source: Google
  • 17. REACHING MOBILE CONSUMERS(UK) 80% Use their smartphone while consuming otheri media Source: Google
  • 18. REACHING MOBILE CONSUMERS(UK) 55% Use their smartphone while watching TV Source: Google
  • 19. MOBILE LOCAL(UK) 85% Use their smartphone while watching TV Source: Google
  • 20. MOBILE LOCAL(UK) 81% Of those people take action as a result Source: Google
  • 21. MOBILE LOCAL(UK) 59% Visit the business, either in-store or online, after a local search Source: Google
  • 22. MOBILE SHOPPING(UK) 31% Make purchases on their smartphone Source: Google
  • 23. MOBILE SHOPPING(UK) 17% Change their minds about buying a product while in store as a result of researching on their smartphone Source: Google
  • 24. MOBILE SHOPPING(UK) 95% Change their minds about buying a product while in store as a result of researching on their smartphone Source: Google
  • 25. Will YOU have a MOBile Website?? Source: Google
  • 26. ConTACT US at :  www.deo-corp.com.ng  sales@deo-corp.com.ng  deocorpltd@gmail.com  234-809-780-6895  234-810-380-2735 Source: Google