Presentazione di Matteo Oriani (Adobe) in occasione del webinar sul Digital Publishing organizzato da Emerasoft. video completo: http://conference.pico.it/p34d7t5oxfi/?launcher=false&fcsContent=true&pbMode=normal Per maggiori informazioni contatta sales@emerasoft.com

1. Are Digital Magazines For Real?
Matteo Oriani | Solution Consultan CreativePro, DPS & SEM DI
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9. Opportunity:
Transition from
Print to Mobile
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10. What is Adobe’s position
in the digital magazine market?
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11. Leading American Magazine Brands Use DPS
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12. Leading Asian Magazine Brands Use DPS
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13. Leading European Magazine Brands Use DPS
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14. DPS Apps are Real Business
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15. 20% other
80%
Top Grossing iOS
Newsstand Apps
are on DPS
80% DPS
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16. 3% Android
DPS Downloads
by Platform
97% iOS
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17. Publications Delivered by DPS per Week
2.000.000
1.800.000
1.600.000
1.400.000
1.200.000
1.000.000
800.000
600.000
400.000
200.000
0
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18. 125M
2M
Publications Distributed
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Every Week
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19. How successful are digital magazines
with consumers?
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20. Consumers Pay for Digital Magazines
Single Issues
10%
Digital
Subscription
34%
Print + Digital
35%
Free 22%
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Adobe Digital Index
% Purchase Instances: Feb '13

21. Average Time Spent
on Media and
Entertainment Website
Average Time Spent
by Digital Subscribers
on DPS apps is
9
45
Minutes/Visit
Minutes/Month
Source: Adobe Best of the Best Benchmark, March 2013
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Source: Aggregated Digital Publishing Analytics
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22. Per Publication Readership is Growing….
150%
100%
50%
0%
Aug-12
Adobe Digital Index
Sep-12
Oct-12
Nov-12
2nd Quartile
Readership Growth
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Dec-12
3rd Quartile
Jan-13
Average Publication
Feb-13

23. Adobe DPS Features Increase Readership & Drive Conversion
1.
Push Notification for custom segmented messaging
2.
Automatic delivery of content to subscribers via the Apple Newsstand
3.
‘Digital Blow-ins’ displays actionable subscription offers within a publication
4.
First Issue Free offers new readers content right away
5.
Web Viewer attracts new customers via browsers and social media
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24. Are digital magazines
attractive to advertisers?
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25. Results in 3 months after Top Gear switched from replica to DPS
48
%
Total Downloads
62
%
Paid Downloads
79
%
Single Issue Revenue
165 200
%
Subscription Revenue
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Ad Revenue
31
%

26. Top Gear — PDF Replica vs. Interactive Issue
Interactive content holds a reader’s
attention far longer than digital replicas
Interactive Issues
0
5
10
15
20
TG239
TG240
TG238
TG241
TG237
TG229
TG236
TG235
TG234
TopGear Magazine - December 2012
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Time per reader (m), 6
Time per Read (m), 6
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25
30
35
40
45
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27. Use controls to play movie
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28. DPS apps are becoming central hubs
for an integrated media strategy
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29. Martha Stewart — Cross Promotion
Martha Stewart sells Digital Magazines
and other media including:

Other DPS applications

Custom applications

eBooks
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30. Motor Trend — Brand Engagement
Motor Trend delivers digital magazines and web properties
in an integrated DPS app
•
Motortrend.com
•
Wide Open Throttle blog
•
Motortrend YouTube Channel
Magazine
Library
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Motor Trend
Homepage
Wide Open
Throttle Blog
Motor Trend
YouTube Video
Channel

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