Presentazione istituzionale del partner Adobe all'Emerasoft Day 2012

1. Adobe as a Publishing Technology Partner
Matteo Oriani | Solution Consultant CreativePro & DI SEM
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2. About Adobe
 Founded in 1982  74 Offices in 43 Countries
 $4.2 billion in revenue in FY2011  Corporate Headquarters in
San Jose, California
 More than 9,700 employees
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3. Changing the world
through digital
experiences
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4. Adobe’s History of Transformation
DIGITAL
$4B+
EXPERIENCES
Media & Marketing
$3B
e
Interactive Media/
nu
Websites
ve
Re
$2B
Electronic Documents
$500M
Desktop Publishing
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5. Digital Experiences in
a Multiscreen World
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6. What We Do
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7. What We Do
MAKE
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8. What We Do
MAKE MANAGE
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9. What We Do
MAKE MANAGE MEASURE
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10. What We Do
MAKE MANAGE MEASURE MONETIZE
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11. © 2012 Adobe Systems Incorporated. All Rights Reserved. 7

12. We help customers create,
publish, promote and
monetize their content –
anywhere
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13. DIGITAL MEDIA
CUSTOMERS
PUBLISHERS
BUSINESSES
MEDIA COMPANIES
AGENCIES
CONSUMERS
STUDENTS
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14. Digital Media Strategy
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15. The Adobe Creative Cloud
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16. The Adobe Creative Cloud
Get the World’s
Best Tools Publish Apps
& Websites
Store & Stay a
Share Step Ahead
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17. Digital Publishing Suite
CREATIVE
SUITE DIGITAL PUBLISHING SUITE
+
CREATE
PRODUCE
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18. Digital Publishing Suite
CREATIVE
SUITE DIGITAL PUBLISHING SUITE
+
CREATE
PRODUCE DISTRIBUTE MONETIZE ANALYZE VIEW
(Powered by
SiteCatalyst)
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19. We help customers
optimize their digital
marketing and advertising
investments
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20. DIGITAL MARKETING
CUSTOMERS
AUTOMOTIVE
RETAIL
MEDIA
FINANCE
AGENCIES
PUBLISHERS
TECHNOLOGY
TRAVEL
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21. Digital Marketing Strategy
Campaign
Management Media
Monetization
DATA &
CONTENT
Predictive Personalization
Marketing
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22. We Manage “Big Data”
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Source: Adobe

23. We Manage “Big Data”
> 115
Billion
Dynamic campaign assets
delivered per quarter
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Source: Adobe

24. We Manage “Big Data”
> 115 > 1.6
Billion Trillion
Dynamic campaign assets Transactions
delivered per quarter per quarter
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Source: Adobe

25. We Manage “Big Data”
> 115 > 1.6 > 21
Billion Trillion Petabytes
Dynamic campaign assets Transactions Data managed
delivered per quarter per quarter
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Source: Adobe

26. Innovation at Adobe
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27. Vectors of Innovation
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28. Leading in Key Areas
EXPRESSIVITY, GAMING AND
INTERACTIVITY AND APPS PREMIUM VIDEO
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29. HTML5 Leadership
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30. HTML Services
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31. PhoneGap
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32. PhoneGap Builder Services
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33. Typekit
Before Typekit, HTML text could only be styled
using the few “browser safe” fonts that are pre-
installed across all target platforms.
“WEB SAFE” FONTS BEFORE TYPEKIT
LOWEST COMMON
= DENOMINATOR
DESIGN
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 24

34. Web Fonts with Adobe Typekit
Library of 4000+ Embed in 100% Support All Top Browsers
Licensed Fonts Standard HTML & Devices
Benefits of styling text with HTML:
 Best for SEO  Accessibility
 Easiest to update  Browser support
 Copy / Paste / Zoom  Consistent branding
 Translation  Lower page weight
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 25

35. Recent Acquisitions
DIGITAL MEDIA DIGITAL MARKETING
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36. Routes to Market
ADOBE
CUSTOMERS
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37. Routes to Market
ADOBE
CHANNEL
CUSTOMERS
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38. Routes to Market
ADOBE
CHANNEL DIRECT
CUSTOMERS
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39. Routes to Market
ADOBE
ADOBE.COM CHANNEL DIRECT
CUSTOMERS
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40. Routes to Market
ADOBE
ONLINE
ADOBE.COM CHANNEL DIRECT
SALES
CUSTOMERS
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41. Routes to Market
ADOBE
ONLINE
ADOBE.COM CHANNEL PARTNERS DIRECT
SALES
CUSTOMERS
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42. Routes to Market
ADOBE
ONLINE
ADOBE.COM CHANNEL PARTNERS DIRECT
SALES
CUSTOMERS
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43. Grazie dell’attenzione
© 2012 Adobe Systems Incorporated. All Rights Reserved.

44. © 2012 Adobe Systems Incorporated. All Rights Reserved.