Powerpoint presentation on a campaign idea I had for ESPN.

1. INSTAGRAM BRACKET
CONTEST
By Edward Miller

2. Goals
Increase brand awareness via Instagram, Twitter and Facebook
Increase number of views on the main website

3. Campaign Idea
 Instagram bracket contest targeted primarily to
young adults age 18-25
 Winner(s) of the contest will have the
opportunity of next year’s Final Four
tournament games

4. Instagram
 Must have an Instagram account to post your
bracket
 Must tweet or mention the Twitter/Facebook
ESPN pages with your Instagram bracket
 No changes can be done once you’ve sent
your bracket

5. Facebook
 Used mainly to promote the contest
 Also helps keep track of participants

6. Twitter
 Used mainly to promote the contest
 Also helps keep track of participants
 Higher level of engagement with people via
hashtags/retweets

7. Budget
 Estimated at $150,000-$200,000
 Social media staff time: $25,000-$50,000
 Adwords: $50,000
 Tracking/Data Analysis: $50,000
 Other forms of promotion/misc: $25,000-
$50,000

8. Measuring
 TweetReach application to track contest on
Twitter
 Extensive use of Insights measurements on
Facebook

9. Summary
 A great opportunity to increase brand
awareness via social media sites Instagram,
Twitter and Facebook
 Helps further compel people to view the main
website
 Build more good “karma” by establishing
relationships through engaging interactions

10. The End!