The document summarizes the PPC Bully 2.1 training program. The program teaches advanced pay-per-click (PPC) strategies and tactics for building a sustainable business. Modules will cover topics like bidding strategies, niche research, landing pages, and setting up campaigns. The agenda for the first module outlines basics of PPC like mindset, goals, anatomy of a campaign, and three sample strategies: domain/product name bidding, list building, and using front-end and back-end offers.

1. PPC Bully 2.1 Suite Training Program Module 1: Pay Per Click “Basics” http://www.PPCBully2Plus.com

2. Before we start... ● What's this program is all about? ● What is it not? ● How to watch recorded sessions ● Program schedule ● What you'll learn http://www.PPCBully2Plus.com

3. What's it all about? ● It is: - Advanced PPC Training - Strategies & Tactics - Building a long-lasting business ● It isn't: - “How to use AdWords” training - http://www.google.com/adwords/learningcenter/ http://www.PPCBully2Plus.com

4. What you'll learn ● Bidding Strategies ● Niche Research ● International PPC ● Content Network Domination ● CPA Opportunities ● Landing Pages http://www.PPCBully2Plus.com

5. Landing Pages ● Pre-Selling ● Emotional triggers ● Multi-variate testing ● Behavior tracking http://www.PPCBully2Plus.com

6. Today's Agenda ● Pay Per Click basics ● Mindset ● Setting goals ● Approaches ● 3 Cool tips http://www.PPCBully2Plus.com

7. The Rules of the Game ● Get traffic ● Convert traffic ● Simple, no? ☺ http://www.PPCBully2Plus.com

8. What is Pay Per Click ● Traffic source ● A way to market products and services ● Marketing using PPC vs. PPC marketing http://www.PPCBully2Plus.com

9. Anatomy of a Campaign ● Research niche/product ● Identify your goals ● Decide on strategy ● Prepare campaign ● Launch campaign ● Track & optimize Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com

10. Research Niche/Product ● What's the product? - Service? - Product? - “I Need” vs. “I Want” - Top 3 benefits http://www.PPCBully2Plus.com

11. Research Niche/Product ● Who are your customers? - Location - Age - Gender - Education - Marital status - Income ● Why they need the service/product? http://www.PPCBully2Plus.com

12. What are your goals? ● Leads? ● Sales? ● List? ● All of the above? http://www.PPCBully2Plus.com

13. Decide on Strategy ● DL vs. Landing page? ● Landing page - Review? - Blog/Flog? - Comparison? - Lead capture? - Colors and layout http://www.PPCBully2Plus.com

14. Prepare Campaign ● Research root keywords ● Expand root keywords ● Example from Google: http://www.PPCBully2Plus.com

16. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords http://www.PPCBully2Plus.com

17. What Matching Type? ● Broad - If you have deep pockets ● Exact - If you're a genius ● Phrase - Best “middle ground” http://www.PPCBully2Plus.com

18. Prepare Campaign ● Research root keywords ● Expand root keywords ● Group keywords by subject - Add misspellings - Use negative keywords ● Write your ads http://www.PPCBully2Plus.com

19. Write Your Ads ● Focus on benefits ● Add a call to action ● Suggested template: Keyword in Headline State top benefit in first line Add call to action in second line TitleCaseURL.com ● Test both with and without “www.” http://www.PPCBully2Plus.com

20. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com http://www.PPCBully2Plus.com

21. Use Variations: ● 0.1% CTR (2 clicks) Popular Ethernet Terms 2 Page Guide - Free PDF Download Complex Words - Simple Definitions www.bb-elec.com ● 3.6% CTR (39 clicks) Popular Ethernet Terms Complex Words - Simple Definitions 2 Page Guide - Free PDF Download www.bb-elec.com http://www.PPCBully2Plus.com

22. Don't Over-Sell ● Don't over-use words like - Amazing - Discover - Reveled ● Speak directly to the user's needs http://www.PPCBully2Plus.com

23. Track & Optimize ● Split test everything! ● Setup conversion tracking - Keywords, ads, landing pages - Hours, days - Countries and regions ● Delete non converting “stuff” ● Expand converting keywords http://www.PPCBully2Plus.com

24. Google's Quality Score ● Google's way to grade you ● Makes AdWords profitable - For Google - For Advertisers ● “ Tricks” can help (read my QS guide) ● Be relevant ⇔ Get high CTR http://www.PPCBully2Plus.com

25. Google's Quality Score ● Use tight ad groups ● Create different landing pages - For each subject - For every users' intent ● Think SEO http://www.PPCBully2Plus.com

26. Mindset ● Be ready to fail - The most competitive field - One of the most profitable - Quite easy once you “get it” ● Be hungry - You need to want it... bad! - Don't be lazy http://www.PPCBully2Plus.com

27. Mindset ● Give 110% 1. Do your best 2. Look at what you thought is your best 3. Do it again better ● Get a partner / accountable friend Copyright © Ran Aroussi & PPC Bully (MyAdWise Ltd.) http://www.PPCBully2Plus.com

28. 3 Cool Strategies ● Domain / Product name bidding ● List building ● Front-end / Back-end http://www.PPCBully2Plus.com

29. Domain/Product name bidding ● Adware Crusher - “adware crusher” - [adwarecrusher] - www adware crusher com - adwarecrusher com - adware crusher com - ... http://www.PPCBully2Plus.com

30. Domain/Product name bidding ● Go live quickly ● Test the waters ● People type URLs in Google's search box (a lot) ● Use other, relevant domains - Alexa - Quantcast http://www.PPCBully2Plus.com

31. List Building ● Catch and (don't) release ● Get > 1 conversion/click http://www.PPCBully2Plus.com

32. List Building ● Catch and (don't) release ● Get > 1 conversion/sale http://www.PPCBully2Plus.com

33. Front-end / Back-end ● Build a business - not just a campaign ● Resell to the same customers ● “ Weight Loss” niche as an example... http://www.PPCBully2Plus.com

34. Weight Loss Example ● Diet supplements ● Fitness videos ● Heart monitors ● Scales ● Recipe books ● Muscle gain ● http://www.PPCBully2Plus.com

35. What To Know More About PPB Bully 2.1 Suite Visit http://www.PPCBully2Plus.com Now